Talent Brand Workshop 2014

316 views
233 views

Published on

The beauty of employer brand is you don’t need everybody to know your name. Only the right people.

We talked about how you can tap into the power of brand to fundamentally improve your recruiting outcomes. To power your success now and for years to come.

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
316
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Talent Brand Workshop 2014

  1. 1. Welcome Marlene de Koning Solutions Consultant #talentbrand
  2. 2. TALENT SOLUTIONS Session Objectives • Understand the importance of Talent Brand • Clear path to success • Network with your peers #talentbrand
  3. 3. TALENT SOLUTIONS 2000199919981997199619951994 Our world yesterday
  4. 4. TALENT SOLUTIONS 2010200920072006200520042003 Our world today
  5. 5. TALENT SOLUTIONS5 72% of all internet users are active on social media 89% of those between 18 and 29 years are social media users 72% of individuals aged 30 to 49 are engaged in social media 71% of users access social media from a mobile device Our world tomorrow – the big picture statistics
  6. 6. LinkedIn: A global pool of talent 2M+ INDONESIA 2M+ PHILIPPINES 1M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 16M+ BRAZIL 100M+ UNITED STATES OF AMERICA 9M+ CANADA 24M+ INDIA 5M+ AUSTRALIA 1M+ NEW ZEALAND 3M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 15M+ UNITED KINGDOM 7M+ FRANCE 6M+ ITALY 2M+ BELGIUM 1M+ DENMARK 2M+ TURKEY 5M+ NETHERLANDS 1M+ SWEDEN 5M+ SPAIN 300M+ Members worldwide +2 New members per second 187M Monthly unique visitors 4M+ CHINA
  7. 7. TALENT SOLUTIONS 7
  8. 8. TALENT SOLUTIONS
  9. 9. TALENT SOLUTIONS Evolving Language: The Emergence of Talent Brand Your talent brand is the highly social, totally public version of your employer brand that incorporates what your talent – past, present and potential - thinks, feels and shares about your company as a place to work.
  10. 10. TALENT SOLUTIONS The beauty of talent brand is you don’t need everybody to know your name. Only the right people. #talentbrand
  11. 11. What does it mean to work for your organization?
  12. 12. TALENT SOLUTIONS
  13. 13. TALENT SOLUTIONS
  14. 14. TALENT SOLUTIONS
  15. 15. TALENT SOLUTIONS Talent Brand Attributes #talentbrand
  16. 16. “Doing business without advertising is like winking at a girl in the dark. You know your doing it, but no one else does” E.W. Howe
  17. 17. ©2013 LinkedIn Corporation. All Rights Reserved.
  18. 18. Let’s get started!
  19. 19. TALENT SOLUTIONS Building the foundation of your Talent Brand Goals from your LinkedIn Career Page Excite candidates about what’s happening at your company Increase awareness of hiring at your company Evangelize your company culture Increase likelihood of candidate action 20
  20. 20. TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 21 Automated and dynamic content LinkedIn does the work for you
  21. 21. TALENT SOLUTIONS Building your talent brand Self-service content 22
  22. 22. Building Targeted Pages Select the Company Size, Job Function, Industry, Seniority, Language and/or Geography to which you would like the page targeted.
  23. 23. Examples of LinkedIn Targeted Views 24 Default Engineering
  24. 24. 25 Examples of LinkedIn Targeted Views India Sales
  25. 25. 26 Examples of LinkedIn Targeted Views Interns/Recent Grads German
  26. 26. Add content to your Career Page via a Slideshare Presentation 27
  27. 27. Creative ways to build a Talent Community using CheckIn
  28. 28. Embed a CheckIn Link on your Career Page Build your Talent Community 29 Click here to join our Talent Community
  29. 29. Your turn! 30
  30. 30. TALENT SOLUTIONS 5 Qualifying questions for Targeted Pages  What are your key talent pools this year?  Do you have a student or recent graduate recruiting strategy?  What are the top Functions of your current jobs?  What are the top Locations of your current jobs?  Do these Functions or Locations have different value propositions, messaging, content, and goals? – Can you custom-tailor a Career Page for them?
  31. 31. TALENT SOLUTIONS Let’s go live on the site and build together
  32. 32. Working session 33
  33. 33. TALENT SOLUTIONS 3 Key takeaways Why? Lower cost per hire by up to 50%. Reduce employee turnover by up to 28%. Influence the conversation with candidates. If you don’t, someone else will.
  34. 34. TALENT SOLUTIONS Session Objectives • Understand the importance of Talent Brand • Clear path to success • Network with your peers
  35. 35. What did you learn and how can we improve?
  36. 36. Connect Marlene de Koning Solutions Consultant nl.linkedin.cominmarlenedekoning @Marlene_dKoning

×