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  • 1. Talent Solutions Media Solutions Overview Agency presentation ©2012 LinkedIn Corporation. All Rights Reserved. July 2013
  • 2. Facts and Trends In 2012 and 2013 small growth of European workforce and 2014- 2045 decreased workforce (due to aging and dejuvenation) Flexibility of workforce: job secureance makes it more time intensive to get candidates to move Expected bottleneck industries (up to 2016) are healthcare, engineering and scientists Recruiters are overloaded with resumes, but companies struggle to find quality candidates
  • 3. Employer branding critical to hiring success 83%Agree that employer brand has significant impact on ability to hire great talent 3 http://lnkd.in/stateofeb
  • 4. 1. Utilizing social and professional networks 2. Finding better ways to source passive candidates 3. Upgrading employer branding < 1,000 Employees > 1,000 Employees 4 Prioritization of employer brand 69% Agree that employer brand is a top priority for their organization 67% 70% 67% 78% < 500 Employees 501-1,000 Employees 1,000-10,000 Employees > 10,000 Employees Top 3 long-term trends in recruiting professionals 1. Utilizing social and professional networks 2. Upgrading employer branding 3. Finding better ways to source passive candidates http://lnkd.in/stateofeb It’s top of mind for companies large and small
  • 5. And industry leaders are spending accordingly 91% Companies that are spending more or the same on employer brand in 2012 compared to 2011 51% 40% 9% Spending More Spending Same Spending Less 1. Increased belief in the impact of employer brand 49% 2. Need to raise general awareness 48% 3. Difficulty recruiting quality candidates 47% 4. Increased competition 37% 5. Difficulty recruiting candidates in specific sectors 32% Why spend more on employer brand? 5 http://lnkd.in/stateofeb
  • 6. TALENT SOLUTIONS What is the value of having an Employer Brand? ©2012 LinkedIn Corporation. All Rights Reserved. 6
  • 7. TALENT SOLUTIONS The LinkedIn Hiring Solutions Insights Team conducted 7,250 online surveys of LinkedIn members worldwide
  • 8. TALENT SOLUTIONS Stronger Employer Brands financially contribute to the bottom line Source: LinkedIn July survey of over 4,700 talent acquisition decision-makers across 15 countries 28% lower turnover rate ~2X lower cost per hire
  • 9. TALENT SOLUTIONS
  • 10. TALENT SOLUTIONS How can you help your clients effectively socialize its Employer Brand on LinkedIn? ©2012 LinkedIn Corporation. All Rights Reserved. 10
  • 11. TALENT SOLUTIONS What is LinkedIn? SOCIAL MEDIA MOBILE JOB POSTINGJob Posting SEO Job PostingEMPLOYMENT BRAND TALENT INTELLIGENCE
  • 12. TALENT SOLUTIONS Let’s Surface Your Biggest Recruiting Challenges Understand Your clients target audience Measure Results Position Your clients company as an “employer of choice” Engage top talent How LinkedIn helps  Recruitment Insights  Career Pages  Work With Us Ads  Recruitment Ads  Recruiter  Jobs Network  Jobs For You  Talent Direct  Usage reports & metrics  Campaign analysis Best Practices for Finding & Hiring Talent on LinkedIn
  • 13. TALENT SOLUTIONS Attracting & engaging talent
  • 14. TALENT SOLUTIONS LinkedIn’s Talent Pool: the best active and passive candidates 14 <20%Active >80%Passive 200M+members
  • 15. TALENT SOLUTIONS Members see personalized jobs every time they log in Erica Robertson Your ideal passive candidate software engineer Nspyre software engineer software engineer Juniper Networks LiveOps software engineer Senior ©2012 LinkedIn Corporation. All Rights Reserved. 15
  • 16. TALENT SOLUTIONS IT Administrator Business Operations Financial Analyst Facilities Manager Marketing Director Sponsored Jobs give your most important roles a little extra exposure. Sales OperationsSoftware Engineer Sales Manager Senior Engineer    
  • 17. TALENT SOLUTIONS LinkedIn Sponsored Jobs Get more applicants for your most important roles LinkedIn Confidential ©2012 All Rights Reserved LinkedIn automatically displays your job to relevant candidates You control how often your job appears here
  • 18. TALENT SOLUTIONS Bring the power of LinkedIn’s targeting and passive talent to pay per click 1 3 2 On the LinkedIn homepage On the Job Search page In the member’s email inbox
  • 19. TALENT SOLUTIONS Employee networks are used to spread a positive message amongst like-minded talent 19
  • 20. TALENT SOLUTIONS …and personalised careers information is served up to provide a custom experience Marketing Supply Chain Custom Recruitment Message Custom Banner Graphic Relevant Jobs
  • 21. TALENT SOLUTIONS Build long-term relationships by sending regular, targeted news updates
  • 22. TALENT SOLUTIONS Your Followers: A Valuable Pool Of Talent Long-term relationships Engaged talent pool  49% of Followers are more likely to purchase from a company that engages with them  80% of LI Members will only follow up to 6 companies  Followers are 40x+ more likely to comment/like  Follower are 10X more likely to share content  61% of Followers are willing to be your brand ambassador  Followers visit LI 8x more than the average Member  Followers have 8x more connections than the average Member  71% of LI Members are interested in updates on job opportunities from companies they follow Brand Evangelists
  • 23. TALENT SOLUTIONS Self-Service (Video) Ads Where the ad would show up
  • 24. TALENT SOLUTIONS Rich Media (Video) Recruitment Ads – Client Created
  • 25. TALENT SOLUTIONS Content Ads (Featuring Video)
  • 26. TALENT SOLUTIONS Content Ad Options  Tabs Options Available (Max of 4 Tabs): • RSS • Twitter • YouTube Videos • Custom Videos • Flash or Image • Podcast • Whitepapers
  • 27. TALENT SOLUTIONS Talent Direct (Featuring Video)
  • 28. TALENT SOLUTIONS How can LinkedIn measure your clients employer brand favourability? ©2012 LinkedIn Corporation. All Rights Reserved. 28
  • 29. TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 29
  • 30. TALENT SOLUTIONS Not many say they regularly measure their employer brand in a quantifiable way only one out of three
  • 31. TALENT SOLUTIONS Employer brand is top of mind for recruiting professionals Source: LinkedIn July 2012 survey of over 4,700 talent acquisition decision-makers across 15 countries LinkedIn Confidential ©2012 All Rights Reserved 31 of employers plan to maintain or grow investment in employer brand 93% Savings in cost per hire is associated with a strong employer brand 50% LinkedIn can help you understand, measure and improve your clients employer brand Up to
  • 32. TALENT SOLUTIONS We first assess two important elements of your employer brand: Reach and Engagement ©2012 LinkedIn Corporation. All Rights Reserved. Talent Brand Reach 1,873,354 members Talent Brand Engagement 264,362 members Viewing employee profiles Connecting with your employees Researching company and career pages Following your company Viewing jobs and applying Talent that’s interested in you as an employer Talent that is familiar with you as an employer
  • 33. TALENT SOLUTIONS Talent Brand Index can measure your clients employer brand ©2012 LinkedIn Corporation. All Rights Reserved. Talent Brand Reach 1,873,354 members Talent Brand Engagement 264,362 members What percent of people who know about you show an interest? = Talent Brand Engagement Talent Brand Reach Talent Brand Index Talent Brand Index 14%
  • 34. TALENT SOLUTIONS We can compare your clients Talent Brand Index vs. Peers 20% 17% 15% 14% 11% 9% Weaker employer brandEmployer of choice Peers: Dynamic, Inc. Golden Phase six28 Enterprise Wavesynthe Commona Paularino Systems 4of 6
  • 35. TALENT SOLUTIONS Talent Brand Index varies across the functions your clients are looking to hire… ©2012 LinkedIn Corporation. All Rights Reserved. 23% 18% 18% 15% 13% 12% Talent more difficult to engageTalent easiest to engage Engineering Operations Marketing Media & Communication Sales Human Resources
  • 36. TALENT SOLUTIONS …and across the geographies where your clients have a presence 19% 15% 13% 12% 11% 11% Talent more difficult to engageTalent easiest to engage United States Canada Argentina Belgium France United Kingdom
  • 37. TALENT SOLUTIONS We can track how your clients Talent Brand Index progresses over time LinkedIn can help you build your employer brand and accelerate your ability to attract top talent 12,6% 12,9% 13,2% 13,7% 13,8% 14,1% 10% 11% 12% 13% 14% 15% 16% 17% 18% March-12 April-12 May-12 June-12 July-12 August-12
  • 38. TALENT SOLUTIONS LinkedIn Targeting We can target members in a highly granular way
  • 39. TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 39 Thank you!