0
Talent Solutions
Media Solutions Overview
Agency presentation
©2012 LinkedIn Corporation. All Rights Reserved.
July 2013
Facts and Trends
In 2012 and 2013 small growth of
European workforce and 2014-
2045 decreased workforce (due
to aging and ...
Employer branding critical to hiring success
83%Agree that employer brand
has significant impact on
ability to hire great ...
1. Utilizing social and professional networks
2. Finding better ways to source passive candidates
3. Upgrading employer br...
And industry leaders are spending accordingly
91%
Companies that are spending
more or the same on employer
brand in 2012 c...
TALENT SOLUTIONS
What is the value of having an
Employer Brand?
©2012 LinkedIn Corporation. All
Rights Reserved.
6
TALENT SOLUTIONS
The LinkedIn Hiring Solutions Insights Team conducted 7,250 online
surveys of LinkedIn members worldwide
TALENT SOLUTIONS
Stronger Employer Brands financially contribute to the
bottom line
Source: LinkedIn July survey of over 4...
TALENT SOLUTIONS
TALENT SOLUTIONS
How can you help your clients
effectively socialize its
Employer Brand on LinkedIn?
©2012 LinkedIn Corpor...
TALENT SOLUTIONS
What is LinkedIn?
SOCIAL MEDIA
MOBILE
JOB POSTINGJob
Posting
SEO
Job
PostingEMPLOYMENT
BRAND
TALENT
INTEL...
TALENT SOLUTIONS
Let’s Surface Your Biggest Recruiting Challenges
Understand
Your clients target
audience
Measure
Results
...
TALENT SOLUTIONS
Attracting & engaging talent
TALENT SOLUTIONS
LinkedIn’s Talent Pool: the best active and passive
candidates
14
<20%Active
>80%Passive
200M+members
TALENT SOLUTIONS
Members see personalized jobs every time they log in
Erica Robertson
Your ideal passive
candidate
softwar...
TALENT SOLUTIONS
IT Administrator
Business Operations
Financial Analyst
Facilities Manager
Marketing Director
Sponsored Jo...
TALENT SOLUTIONS
LinkedIn Sponsored Jobs
Get more applicants for your most important roles
LinkedIn Confidential ©2012 All...
TALENT SOLUTIONS
Bring the power of LinkedIn’s targeting and passive
talent to pay per click
1
3
2
On the LinkedIn homepag...
TALENT SOLUTIONS
Employee networks are used to spread a positive
message amongst like-minded talent
19
TALENT SOLUTIONS
…and personalised careers information is
served up to provide a custom experience
Marketing
Supply
Chain
...
TALENT SOLUTIONS
Build long-term relationships by sending
regular, targeted news updates
TALENT SOLUTIONS
Your Followers: A Valuable Pool Of Talent
Long-term
relationships
Engaged talent
pool
 49% of Followers ...
TALENT SOLUTIONS
Self-Service (Video) Ads
Where the ad
would show up
TALENT SOLUTIONS
Rich Media (Video) Recruitment Ads – Client Created
TALENT SOLUTIONS
Content Ads (Featuring Video)
TALENT SOLUTIONS
Content Ad Options
 Tabs Options Available
(Max of 4 Tabs):
• RSS
• Twitter
• YouTube Videos
• Custom Vi...
TALENT SOLUTIONS
Talent Direct (Featuring Video)
TALENT SOLUTIONS
How can LinkedIn measure your
clients employer brand favourability?
©2012 LinkedIn Corporation. All
Right...
TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 29
TALENT SOLUTIONS
Not many say they regularly measure their employer brand in a quantifiable way
only one out of three
TALENT SOLUTIONS
Employer brand is top of mind for recruiting
professionals
Source: LinkedIn July 2012 survey of over 4,70...
TALENT SOLUTIONS
We first assess two important elements of your
employer brand: Reach and Engagement
©2012 LinkedIn Corpor...
TALENT SOLUTIONS
Talent Brand Index can measure your clients employer brand
©2012 LinkedIn Corporation. All Rights Reserve...
TALENT SOLUTIONS
We can compare your clients Talent Brand Index vs.
Peers
20%
17%
15%
14%
11%
9%
Weaker employer brandEmpl...
TALENT SOLUTIONS
Talent Brand Index varies across the functions your
clients are looking to hire…
©2012 LinkedIn Corporati...
TALENT SOLUTIONS
…and across the geographies where your clients
have a presence
19%
15%
13%
12%
11% 11%
Talent more diffic...
TALENT SOLUTIONS
We can track how your clients Talent Brand Index
progresses over time
LinkedIn can help you build your em...
TALENT SOLUTIONS
LinkedIn Targeting
We can target members in a highly granular way
TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 39
Thank you!
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  1. 1. Talent Solutions Media Solutions Overview Agency presentation ©2012 LinkedIn Corporation. All Rights Reserved. July 2013
  2. 2. Facts and Trends In 2012 and 2013 small growth of European workforce and 2014- 2045 decreased workforce (due to aging and dejuvenation) Flexibility of workforce: job secureance makes it more time intensive to get candidates to move Expected bottleneck industries (up to 2016) are healthcare, engineering and scientists Recruiters are overloaded with resumes, but companies struggle to find quality candidates
  3. 3. Employer branding critical to hiring success 83%Agree that employer brand has significant impact on ability to hire great talent 3 http://lnkd.in/stateofeb
  4. 4. 1. Utilizing social and professional networks 2. Finding better ways to source passive candidates 3. Upgrading employer branding < 1,000 Employees > 1,000 Employees 4 Prioritization of employer brand 69% Agree that employer brand is a top priority for their organization 67% 70% 67% 78% < 500 Employees 501-1,000 Employees 1,000-10,000 Employees > 10,000 Employees Top 3 long-term trends in recruiting professionals 1. Utilizing social and professional networks 2. Upgrading employer branding 3. Finding better ways to source passive candidates http://lnkd.in/stateofeb It’s top of mind for companies large and small
  5. 5. And industry leaders are spending accordingly 91% Companies that are spending more or the same on employer brand in 2012 compared to 2011 51% 40% 9% Spending More Spending Same Spending Less 1. Increased belief in the impact of employer brand 49% 2. Need to raise general awareness 48% 3. Difficulty recruiting quality candidates 47% 4. Increased competition 37% 5. Difficulty recruiting candidates in specific sectors 32% Why spend more on employer brand? 5 http://lnkd.in/stateofeb
  6. 6. TALENT SOLUTIONS What is the value of having an Employer Brand? ©2012 LinkedIn Corporation. All Rights Reserved. 6
  7. 7. TALENT SOLUTIONS The LinkedIn Hiring Solutions Insights Team conducted 7,250 online surveys of LinkedIn members worldwide
  8. 8. TALENT SOLUTIONS Stronger Employer Brands financially contribute to the bottom line Source: LinkedIn July survey of over 4,700 talent acquisition decision-makers across 15 countries 28% lower turnover rate ~2X lower cost per hire
  9. 9. TALENT SOLUTIONS
  10. 10. TALENT SOLUTIONS How can you help your clients effectively socialize its Employer Brand on LinkedIn? ©2012 LinkedIn Corporation. All Rights Reserved. 10
  11. 11. TALENT SOLUTIONS What is LinkedIn? SOCIAL MEDIA MOBILE JOB POSTINGJob Posting SEO Job PostingEMPLOYMENT BRAND TALENT INTELLIGENCE
  12. 12. TALENT SOLUTIONS Let’s Surface Your Biggest Recruiting Challenges Understand Your clients target audience Measure Results Position Your clients company as an “employer of choice” Engage top talent How LinkedIn helps  Recruitment Insights  Career Pages  Work With Us Ads  Recruitment Ads  Recruiter  Jobs Network  Jobs For You  Talent Direct  Usage reports & metrics  Campaign analysis Best Practices for Finding & Hiring Talent on LinkedIn
  13. 13. TALENT SOLUTIONS Attracting & engaging talent
  14. 14. TALENT SOLUTIONS LinkedIn’s Talent Pool: the best active and passive candidates 14 <20%Active >80%Passive 200M+members
  15. 15. TALENT SOLUTIONS Members see personalized jobs every time they log in Erica Robertson Your ideal passive candidate software engineer Nspyre software engineer software engineer Juniper Networks LiveOps software engineer Senior ©2012 LinkedIn Corporation. All Rights Reserved. 15
  16. 16. TALENT SOLUTIONS IT Administrator Business Operations Financial Analyst Facilities Manager Marketing Director Sponsored Jobs give your most important roles a little extra exposure. Sales OperationsSoftware Engineer Sales Manager Senior Engineer    
  17. 17. TALENT SOLUTIONS LinkedIn Sponsored Jobs Get more applicants for your most important roles LinkedIn Confidential ©2012 All Rights Reserved LinkedIn automatically displays your job to relevant candidates You control how often your job appears here
  18. 18. TALENT SOLUTIONS Bring the power of LinkedIn’s targeting and passive talent to pay per click 1 3 2 On the LinkedIn homepage On the Job Search page In the member’s email inbox
  19. 19. TALENT SOLUTIONS Employee networks are used to spread a positive message amongst like-minded talent 19
  20. 20. TALENT SOLUTIONS …and personalised careers information is served up to provide a custom experience Marketing Supply Chain Custom Recruitment Message Custom Banner Graphic Relevant Jobs
  21. 21. TALENT SOLUTIONS Build long-term relationships by sending regular, targeted news updates
  22. 22. TALENT SOLUTIONS Your Followers: A Valuable Pool Of Talent Long-term relationships Engaged talent pool  49% of Followers are more likely to purchase from a company that engages with them  80% of LI Members will only follow up to 6 companies  Followers are 40x+ more likely to comment/like  Follower are 10X more likely to share content  61% of Followers are willing to be your brand ambassador  Followers visit LI 8x more than the average Member  Followers have 8x more connections than the average Member  71% of LI Members are interested in updates on job opportunities from companies they follow Brand Evangelists
  23. 23. TALENT SOLUTIONS Self-Service (Video) Ads Where the ad would show up
  24. 24. TALENT SOLUTIONS Rich Media (Video) Recruitment Ads – Client Created
  25. 25. TALENT SOLUTIONS Content Ads (Featuring Video)
  26. 26. TALENT SOLUTIONS Content Ad Options  Tabs Options Available (Max of 4 Tabs): • RSS • Twitter • YouTube Videos • Custom Videos • Flash or Image • Podcast • Whitepapers
  27. 27. TALENT SOLUTIONS Talent Direct (Featuring Video)
  28. 28. TALENT SOLUTIONS How can LinkedIn measure your clients employer brand favourability? ©2012 LinkedIn Corporation. All Rights Reserved. 28
  29. 29. TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 29
  30. 30. TALENT SOLUTIONS Not many say they regularly measure their employer brand in a quantifiable way only one out of three
  31. 31. TALENT SOLUTIONS Employer brand is top of mind for recruiting professionals Source: LinkedIn July 2012 survey of over 4,700 talent acquisition decision-makers across 15 countries LinkedIn Confidential ©2012 All Rights Reserved 31 of employers plan to maintain or grow investment in employer brand 93% Savings in cost per hire is associated with a strong employer brand 50% LinkedIn can help you understand, measure and improve your clients employer brand Up to
  32. 32. TALENT SOLUTIONS We first assess two important elements of your employer brand: Reach and Engagement ©2012 LinkedIn Corporation. All Rights Reserved. Talent Brand Reach 1,873,354 members Talent Brand Engagement 264,362 members Viewing employee profiles Connecting with your employees Researching company and career pages Following your company Viewing jobs and applying Talent that’s interested in you as an employer Talent that is familiar with you as an employer
  33. 33. TALENT SOLUTIONS Talent Brand Index can measure your clients employer brand ©2012 LinkedIn Corporation. All Rights Reserved. Talent Brand Reach 1,873,354 members Talent Brand Engagement 264,362 members What percent of people who know about you show an interest? = Talent Brand Engagement Talent Brand Reach Talent Brand Index Talent Brand Index 14%
  34. 34. TALENT SOLUTIONS We can compare your clients Talent Brand Index vs. Peers 20% 17% 15% 14% 11% 9% Weaker employer brandEmployer of choice Peers: Dynamic, Inc. Golden Phase six28 Enterprise Wavesynthe Commona Paularino Systems 4of 6
  35. 35. TALENT SOLUTIONS Talent Brand Index varies across the functions your clients are looking to hire… ©2012 LinkedIn Corporation. All Rights Reserved. 23% 18% 18% 15% 13% 12% Talent more difficult to engageTalent easiest to engage Engineering Operations Marketing Media & Communication Sales Human Resources
  36. 36. TALENT SOLUTIONS …and across the geographies where your clients have a presence 19% 15% 13% 12% 11% 11% Talent more difficult to engageTalent easiest to engage United States Canada Argentina Belgium France United Kingdom
  37. 37. TALENT SOLUTIONS We can track how your clients Talent Brand Index progresses over time LinkedIn can help you build your employer brand and accelerate your ability to attract top talent 12,6% 12,9% 13,2% 13,7% 13,8% 14,1% 10% 11% 12% 13% 14% 15% 16% 17% 18% March-12 April-12 May-12 June-12 July-12 August-12
  38. 38. TALENT SOLUTIONS LinkedIn Targeting We can target members in a highly granular way
  39. 39. TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 39 Thank you!
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