60% of checking accounts are likely to become unprofitable. The Boston Consulting Group, 2010
Profits are generated in three ways <ul><li>1. Revenue expansion </li></ul><ul><li>2. Increasing asset productivity </li></ul><ul><li>3. Cost reduction </li></ul>Engagement Banking powers all three levers
Customers are already channel-independent Image: peopleseconomics.com
The customer’s journey defines the experience <ul><li>Engagement Banking is about reorganizing traditional banking activities to engage and empower customers through a compelling sales, product or service experience </li></ul>Re-evaluation Engagement Initiation Discovery
Re-evaluation Engagement Initiation Discovery Trial Sales activities The customer assesses how a product or brand’s abilities meet their individual needs. Onboarding The traditional onboarding process. Purchase Decision
Re-evaluation Engagement Initiation Discovery Manage Gain clarity and control, and make transactions to implement change. Understand Make sense of what I’m doing and a plan for what to do next. View View your financial life. Assemble a personal balance sheet to develop a complete picture. Evaluate Continually evaluate how my financial solutions help with my continually changing life.
Re-evaluation Engagement Initiation Discovery Repositioning Identifying products that are better alternatives than what’s currently implemented Relationship Closure Activities to close or transfer a financial relationship, including account closure and feedback.
2009 REVENUE OF US$639M END-TO-END SERVICE OFFERING, WITH COLLABORATIVE AND AGILE APPROACH FOUNDED IN 1990 , PUBLICLY TRADED SINCE 1996 (NASDAQ: SAPE) HEADQUARTERED IN BOSTON WITH 8500 EMPLOYEES, OVER 5000 IN INDIA 35 OFFICES WORLDWIDE UNIQUE LARGEST INDEPENDENT INTERACTIVE AGENCY IN THE WORLD, with INDUSTRY LEADING STRATEGY & TECHNOLOGY CONULTING