On October 23rd, 2014, we updated our
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Place The Title of
Your Ebook Here
REPLACE WITH IMAGE
P.S. This particular
template will walk
you through using
our five PowerPoint
Designing in PowerPoint………………….….…
Adding Your Brand Colors ……………….….…
Writing Effective Ebook Copy
Optimizing Ebooks for Lead
Generation & Promotion………………….
Tracking Your Ebook’s Success ……….
TABLE OF CONTENTS:
VISUAL HEREVISUAL HERE
Creating a title page for each chapter
helps separate your topics and keep
your readers engaged. Placing a
visual image that illustrates the
concepts of your chapter is a great
way to start things off.
Designing in PowerPoint
// Page 4
You can create marketing ebooks in different layout platforms,
such as Adobe InDesign or PhotoShop. But if you don’t have
access to these, PowerPoint offers a good alternative for
Whether this is your first time creating an ebook or you’re
looking for a fresh way to update your strategy, this template
should give you exactly what you’re looking for.
// Page 5
Not sure how to
hyperlink these social
share buttons? Check
out our blog post here:
It’s important to stay consistent with your initial style choice. If you
start using a specific line style, title color, or image frame, stick
with it. Failing to do so will only create a chaotic experience for
your readers and distract them from the knowledge you’re trying to
share with them. By being consistent, your readers’ photographic
memory will recognize what certain colors and formatting mean
from section to section.
For example, in this template we’ve been marking all chapter
mentions (chapter 1, chapter 2) with the same color and style.
This lets readers know exactly where they are when consuming
If you start using a
specific line style,
title color, or image
frame, stick with it.”
Use quotes and
callouts to separate
// Page 6
VISUAL HEREVISUAL HERE
Now you must be thinking ... How do I customize these
templates to ensure they match my brand colors?
This next section will review some quick tips for customizing
these templates for your business.
Adding Your Brand Colors
// Page 7
How to Add Colors
As much as we'd love to, we can't create
templates that match the colors of every brand –
unless, of course, your website just happens to
match the colors you find in these templates!
But if you're like most marketers (including us),
you can customize the colors by getting the
HEX code of the main colors of your website,
and inputting it into PowerPoint.
A hex code is a 6-character alpha-numerical
code that represents a color. To grab the HEX
codes for your website or blog, simply take a
screenshot of your website or blog, and then
head over to http://www.imagecolorpicker.com/.
Once there, upload that screenshot by clicking
the “Upload your image” button. Then select any
point of the uploaded picture, and immediately
see its corresponding HEX code on the right!
Once the corresponding HEX code appears, you’ll
need to transfer that information to PowerPoint.
Go to Design Colors Create New Theme
Colors. From there you’ll be taken to a place that
allows you to change the colors in your color palate
to match your brand.
These steps may vary
from PC to Mac. Check
out the PPT help center
for the latest info.
Now, click any “Accent” option, and within the dropdown
options select “More Colors…”
From there, make sure you’re on the “Custom” tab. You’ll see
the option to input a number for “Red,” “Green,” and “Blue.”
These are your RGB colors that appear in the HEX code
generated on imagecolorpicker.com.
Just add those generated numbers here. Click “OK” and voila!
That color is now in your palate. Keep going down the accents
until you have all the colors you need.
Good images are not easy to find, and you can’t just steal
something from Google Images. However, you do have other
sources of visuals to choose from!
For instance, we have 160 free business themed stock
photos you can download and use freely throughout your
content. You can grab them here: http://bitly.com/1aWz5J4
Writing Effective Ebook Copy
Pair chaptertitle pages withrelevant
// Page 7
Instead of trying to use
sophisticated language to
convey a point, write
simply and clearly. That’s
the most effective way of
educating readers and
helping them understand
the new material you’re
providing. This should
also hold true for all your
other marketing efforts,
such as email marketing,
call-to-action creation, and
landing page production.
persuasion,” as Dr. Flint
McGlaughlin of MECLABS
often likes to say.
// Page 12
Want to make sure you’re keeping your ebook exciting? Here
are some areas to keep in mind:
Use KEYWORDS in the title that emphasize the value of
your offer. Examples include adjectives like “amazing,”
“awesome,” or “ultimate.”
Keep your format CONSISTENT so that you create a
mental model for readers and enhance their understanding of
When appropriate, make use of formatting, like bold,
italics, and font size changes, to draw people’s eyes to your
most important content.
Highlight keytips with bulletpoints.
// Page 13
Optimizing Ebooks for
Lead Generation &
Make sure you’re keeping your ebook’s color
scheme consistent. Use your company colors, and
try not to use more than three to five colors in your
// Page 14
Text with a
link to a
Think about how you got here—you
clicked on a call-to-action in an
email, on a social media update or
somewhere else. To hyperlink your
call-to-action (or any image or text in
your ebook) to your destination
URL, simply go to Insert
Insert your text& visual CTAsthroughout
Place calls-to-action throughout your ebook. A call-to-action is
a link or visual object that entices the visitor to click and arrive
on a page that will get them further engaged with your
company. For instance, a call-to-action can lead to another
offer, your annual conference, or even a product page.
// Page 15
We even designed 50 customizable calls-to-action in
PowerPoint you can download and use in your ebooks.
You can grab them here: http://bitly.com/17SMPRP
Your ebook should be
available on a landing
page on your site. This
is a web page that
describes your offer and
provides a form with
contact information that
visitors need to fill out in
order to access your
ebook. For instance,
you went through this
landing page to access
Once your landing page
is built, think about ways
to promote your
LANDING PAGE VISUALIZATION
Place yourebook ona landingpage.
// Page 16
Advertise your new ebook on
your website. Feature a link to
your offer’s landing page on your
Resources page or even
Promote your ebook through
your blog. For instance, consider
publishing an excerpt of your
ebook as a blog post. Or write a
separate blog article on the
same topic as your ebook and
link to it at the end of your piece
to encourage readers to keep
if you are giving step-
Send a segmented email to those in your community who
have indicated an interest in receiving offers from your
Leverage paid advertising and co-marketing partnerships that
will help you promote your ebook to a new audience.
Don’t forget to publish social media updates with a link to your
// Page 17
Track leads &customers
emerging fromyour ebookdownloads.
Ensure that you have marketing analytics in place
that measure the success of your ebooks. For
instance, having landing page analytics that give you
insights into how many people downloaded your
ebook or knowing how many of these people
converted into opportunities and customers for your
Tracking Your Ebook’s Success
// Page 18
If you’re interested in
improving your lead
request a custom demo of the
HubSpot all-in-one inbound
Place yourfinal CTAhere.