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CIRCA 1996 Whao!!The video seems perfect Hey!How am I gonna to show it to my bro who lives in UK
2010 Yey!! Thanks You Tube and Facebook , my bro in UK can even see the live streaming
Web 2.0 business models Create a large/focused niche user community Sell API access (Google) Sell services to a large group of SMEs (Salesforce.com) Sell data to partners (Facebook) Get a revenue share from transactions (ebay) Sell advertisements (All) Sell value-added platform (Amazon Web Services) Freemium
Expansion Strategies Create an API Distribute as Open Source Create developer ecosystem Create browser plugin Create plugins for other platforms Create embeddable widgets Advertise on Google AdSense Utilize SEO
Enterprise 2.0 Flat organization Interaction in the core Agility User-driven technology Self-organizing teams Simplicity
Why online videos? YouTube delivered 12.8 billion videos in January Hulu clocked 1 billion videos this December YouTube surpassed 100 million users in March 2009
Why online videos? 100.9 million YouTube viewers per month 6.3 billion YouTube videos per month Average of 62.6 videos per viewer. 23.5 million U.K. viewers 2 billion videos average of 86 videos per viewer 1.1 million U.K. mobile phone subscribers visited YouTube in a month
YouTube business model Acquired by Google for $1.65 Billion YouTube Partner Program Pre-rolls and Post-rolls on the videos Ad campaigns on YouTube's homepage YouTube Rentals for independent filmmakers - Striker became the first Bollywoodfilm to be entirely released on YouTube
Copyright issues - YouTube prohibits the uploading of any copyrighted material, but it does not pro-actively enforce it. If a piece material is reported to be copyrighted, YouTube will remove it. YouTube is faced with the task of implementing proactive polices that will inhibit the use of copyrighted video clips. Inhibit does not mean prevention as it would be virtually impossible
10 minute - The latest attempt to do so has been the enforcement of a 10 minute time limit on video clips. If your video content is greater than 10 minutes, you must use a premium service
Operating costs - Forbes.com reports that YouTube is quickly approaching bandwidth charges up to $1 million a month
Hulu quick facts Premium content High quality Limited to US Audience in the 18-49 age range. The main competitors to Hulu are the various piracy services. Currently, there are more than 6 million Hulu players embedded on over 123,000 websites.
Hulu Advertising Generates revenue from advertising sales. 25% the video ad load of traditional television minimizing clutter. Strives to have a strong relationship between the amount of advertising viewed and the amount of premium content consumed. Elegant companion banners are placed in close proximity to the player to further reinforce brand messaging.
Hulu Advertising Advertisers benefit : clean, simple and elegant environment. Substantial and growing audience. Advertisers’ brands can reach consumers through: > Hulu > distribution partners > network of viral video players that have been embedded across the web.
Hulu Advertising Currently, Hulu offers three types of advertising formats 1) Standard Ad Formats. 2)Premium Ad Formats 3)Hulu Exclusive Formats -Ad Selectors -Branded Entertainment Selector