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A presentation on the business models of online video

A presentation on the business models of online video

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Online Videos Online Videos Presentation Transcript

  • Online Video
    “Let the world see what you saw”
  • CIRCA 1996
    Whao!!The video seems perfect
    Hey!How am I gonna to show it to my bro who lives in UK
  • 2010
    Yey!! Thanks You Tube and Facebook , my bro in UK can even see the live streaming
    View slide
  • Web 2.0 business models
    Create a large/focused niche user community
    Sell API access (Google)
    Sell services to a large group of SMEs (Salesforce.com)
    Sell data to partners (Facebook)
    Get a revenue share from transactions (ebay)
    Sell advertisements (All)
    Sell value-added platform (Amazon Web Services)
    Freemium
    View slide
  • Expansion Strategies
    Create an API
    Distribute as Open Source
    Create developer ecosystem
    Create browser plugin
    Create plugins for other platforms
    Create embeddable widgets
    Advertise on Google AdSense
    Utilize SEO
  • Enterprise 2.0
    Flat organization
    Interaction in the core
    Agility
    User-driven technology
    Self-organizing teams
    Simplicity
  • Why online videos?
    YouTube delivered 12.8 billion videos in January
    Hulu clocked 1 billion videos this December
    YouTube surpassed 100 million users in March 2009
  • Why online videos?
    100.9 million YouTube viewers per month
    6.3 billion YouTube videos per month
    Average of 62.6 videos per viewer.
    23.5 million U.K. viewers
    2 billion videos
    average of 86 videos per viewer
    1.1 million U.K. mobile phone subscribers visited YouTube in a month
  • Some Players
  • Some More Players
  • YouTube business model
    Acquired by Google for $1.65 Billion
    YouTube Partner Program
    Pre-rolls and Post-rolls on the videos
    Ad campaigns on YouTube's homepage
    YouTube Rentals for independent filmmakers - Striker became the first Bollywoodfilm to be entirely released on YouTube
  • Problems with YouTube
    • Copyright issues - YouTube prohibits the uploading of any copyrighted material, but it does not pro-actively enforce it. If a piece material is reported to be copyrighted, YouTube will remove it. YouTube is faced with the task of implementing proactive polices that will inhibit the use of copyrighted video clips. Inhibit does not mean prevention as it would be virtually impossible
    • 10 minute - The latest attempt to do so has been the enforcement of a 10 minute time limit on video clips. If your video content is greater than 10 minutes, you must use a premium service
    • Operating costs - Forbes.com reports that YouTube is quickly approaching bandwidth charges up to $1 million a month
  • Hulu quick facts
    Premium content
    High quality
    Limited to US
    Audience in the 18-49 age range.
    The main competitors to Hulu are the various piracy services.
    Currently, there are more than 6 million Hulu players embedded on over 123,000 websites.
  • Hulu Advertising
    Generates revenue from advertising sales.
    25% the video ad load of traditional television minimizing clutter.
    Strives to have a strong relationship between the amount of advertising viewed and the amount of premium content consumed.
    Elegant companion banners are placed in close proximity to the player to further reinforce brand messaging.
  • Hulu Advertising
    Advertisers benefit : clean, simple and elegant environment.
    Substantial and growing audience.
    Advertisers’ brands can reach consumers through:
    > Hulu
    > distribution partners
    > network of viral video players that have been embedded across the web.
  • Hulu Advertising
    Currently, Hulu offers three types of advertising formats
    1) Standard Ad Formats.
    2)Premium Ad Formats
    3)Hulu Exclusive Formats
    -Ad Selectors
    -Branded Entertainment Selector
  • Hulu Advertising
    • The companies that advertise on Hulu are:
    >Johnson & Johnson. Honda. McDonald’s
    > Visa. American Express. Target.
    >Best Buy. Chili’s. DirectTV.
    >GM. Intel. Nissan. State Farm.
    > Unilever. Proctor & Gamble.
    > Wal-Mart. Cisco.
  • **How online videos are changing lives**
  • Education: Something from Kellog
  • In India : ISB, XLRI
  • Our own KamKon
  • Marriages are made in Heaven
  • Generating big bucks
  • 3 Idiots Case Study
  • Lessons For Life
  • Lessons for Life
  • Most viewed video on YouTube