Kw Commercial Overview
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Kw Commercial Overview

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KW Commercial Clarksville TN

KW Commercial Clarksville TN

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  • Keller Williams Commercial 03/02/10 Implementation and Recruiting
  • Keller Williams Commercial 03/02/10 Implementation and Recruiting

Kw Commercial Overview Kw Commercial Overview Presentation Transcript

  • Michael Dean, MBA Clarksville, TN 931-802-1163
  • KW COMMERCIAL
  • OVERVIEW
    • Philosophy & Leadership
    • Mission, Vision, Values & Beliefs
    • Benefits
    • Training
    • Referral Network
    • Technology
    • Best Practice Library
    • Branding
    • International Marketing Book
    • Timeline
    • Criteria & Joining
    • Membership Dues
  • PHILOSOPHY & LEADERSHIP At KW Commercial, we believe that you are only as good as the people you are in business with. That’s why we make it a priority to be in business with the best. The Keller Williams philosophy of success through people and of seeking out win-win partnerships has fueled our company’s growth to the third-largest real estate company in North America.
  • MISSION, VISION, VALUES & BELIEFS Our Mission: To build careers worth having, businesses worth owning, and lives worth living. Our Vision: To be the commercial company of choice for a new generation of real estate agents and owners. Our Values: God, Family, then Business
  • BENEFITS FOR AGENTS
    • Unprecedented Compensation Model for Agents
      • Agent-centric company
      • Industry-leading cap commission structure
    • Partnerships within the Membership
      • Huge discounts from service providers (REIS, REI Wise, etc.)
      • Extensive referral network through residential/commercial agents
    • Industry-Leading Training
      • Partnership with CCIM
      • Complete KW Commercial curriculum through Launch, Growth, and Achievement phases
      • KW Commercial driven localized training
        • International webinars
        • Regional Commercial Faculty
  • BENEFITS FOR AGENTS
    • World-Class Marketing
      • Distinct KW Commercial branding & marketing materials exclusive for members
      • KW Commercial International Marketing Book
      • KWCommercial.com (with integrated listing search) & individual agent websites
    • Comprehensive Commercial Tool Kit
      • Power Point presentations
      • Contracts & documents (LOIs, RFPs, etc.)
      • KW Commercial Discussion Board
  • Introductory Level Courses 100 Level Courses 100: CRE Overview: Transactions & Opportunities 101: Fundamentals of Investment Real Estate 102: Fundamentals: Leases & Leasing Process 103: Property Types & Characteristics 104: Marketing for CRE Business-Bringing Value 105: How to Market Properties & Close 200 Level Courses 300 Level Courses Online Interactive and Self-Study Courses KW COMMERCIAL TRAINING CRE Referral Business & Qualifying Transactions CRE Basics for Residential Agents Transitioning: Residential to Commercial Brokerage 201: Investment Real Estate Analysis 202: Lease Analysis & Lease vs. Buy 203: Property Issues: Zoning, ADA, Hazmat 204: Building your CRE Business 205: Creating Marketing Packages 301: General Investor Representation 302: Land Sales & Land Issues 303: Multifamily & Investment Sales 304: Arch. Planning & Construction Costs 305: Alt. Strategies: 1031’s, TIC’s, Ground Lease 306: Leasing Legal Issues
  • REFERRAL NETWORK
    • Point of contact within your market center for referrals from all levels of Keller Williams Realty
    • Bio and Website displayed on new public International Website, www.kwcommercial.com
    • Opportunity to present & build a referral network among Keller Williams residential agents
    • Referral network of KW Commercial agents across North America
  • TECHNOLOGY
    • Public KW Commercial Websites, www.kwcommercial.com (with integrated listing search), and individual agent websites
    • Members intranet containing best practice materials and marketing resources
    • Members intranet of online commercial training classes
    • Discussion Board and sub-communities for specific practice groups
  • TECHNOLOGY
  • BEST PRACTICES LIBRARY
    • Access to LOIs, RFPs, Commission and Engagement Agreements, Financial Models, etc.
    • Policy and Guideline manual on implementing KW Commercial within your market center
    • Success stories from mega commercial recruits
    • Referral and prospect qualifying presentations for residential agents
  • BRANDING
    • KW Commercial brand will be differentiated from Keller Williams residential
    • Distinctive commercial logos to be utilized on all branding materials
    • KW Commercial logos may by used in conjunction with individual branding and logos
  • BRANDING SIGN BUSINESS CARD ENVELOPE LETTERHEAD
  • INTERNATIONAL MARKETING BOOK
  • TIMELINE Phase I – BETA KW Commercial Roll-Out, Mega Camp 2008
      • 1. National Vendor Agreements
      • 2. Commercial Training Infrastructure Complete with (4) levels of Commercial training outlined
      • 3. KW Commercial Best Practice Infrastructure with Base Documents
      • 4. KW Commercial International Marketing Book Complete
      • 5. KW Commercial “Beta-Functional” Website Complete
      • 6. KW Commercial Policy & Implementation
      • Manual Complete
  • TIMELINE Phase II – Full KW Commercial Roll-Out, Family Reunion 2009
      • 1. Expanded National Vendor Relationships
      • 2. Full Launch, Growth, and Development of (100-Level, 200-Level, and 300-Level) Training Classes
      • 3. Expand KW Commercial Best Practice Library to include over 50+ documents
      • 4. Expansion of KW Commercial Marketing materials to include marketing templates, prospecting letters, presentation power points, etc.
      • 5. Fully-functional KW Commercial Internet site
      • and member Intranet.
  • TIMELINE Phase III – Post Family Reunion 2010
      • 1. KW Commercial Agent growth to all Market Centers
      • 2. KW Commercial Agents referring International account business to other Market Centers
      • 3. Development of International Practice Groups
      • 4. Development of Specialty Commercial training classes
      • 5. Enhanced KW Commercial Technology with more features and updated functionality
      • 6. Expansion of KW Commercial Best Practice document library
      • 7. Expansion of KW Commercial Marketing library
      • 8. KW Commercial Master Faculty training in the field
  • RECOMMENDED MEMBERSHIP CRITERIA & JOINING
    • Criteria
      • Accreditations
      • Training
      • Commercial Experience
      • Commercial Production
    • Joining
      • Application completed
        • Individual Agent
      • Approved by RD or OP or TL
  • RECOMMENDED MEMBERSHIP CRITERIA & JOINING
    • Two-tiered Structure
    • Associate Level
      • A residential or commercial agent with limited experience in commercial transactions working toward achieving senior level status.
    • Director/Managing Director Level
      • A full-time commercial professional in terms of both transactions and production volume.
  • MEMBERSHIP DUES
    • Associate Level: $900/year
    • Director Level: $1,500/year
    • Agents joining KW Commercial may add members of their team or group at a 50 percent discount on each additional membership at either the Associate or Director level
    • Up Front Payment
      • Director: $1,500 for 16 month membership
      • Associate: $900 for 16 month membership
    • Quarterly Payment
      • Director: $375/quarter, 12 month membership
      • Associate: $225/quarter, 12 month membership
    • Transaction Payment
      • Director: $200 up front, 2.5% of all transactions to $1,800 Fee, 12-month membership
      • Associate: $200 up front, 2.5% of all transactions to $1,500 Fee, 12-month membership
    MEMBERSHIP PAYMENT OPTIONS
  • JOIN US www.KWCommercial.com [email_address] 931-802-1163