Kw Commercial Overview


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KW Commercial Clarksville TN

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  • Keller Williams Commercial 03/02/10 Implementation and Recruiting
  • Keller Williams Commercial 03/02/10 Implementation and Recruiting
  • Kw Commercial Overview

    1. 1. Michael Dean, MBA Clarksville, TN 931-802-1163
    3. 3. OVERVIEW <ul><li>Philosophy & Leadership </li></ul><ul><li>Mission, Vision, Values & Beliefs </li></ul><ul><li>Benefits </li></ul><ul><li>Training </li></ul><ul><li>Referral Network </li></ul><ul><li>Technology </li></ul><ul><li>Best Practice Library </li></ul><ul><li>Branding </li></ul><ul><li>International Marketing Book </li></ul><ul><li>Timeline </li></ul><ul><li>Criteria & Joining </li></ul><ul><li>Membership Dues </li></ul>
    4. 4. PHILOSOPHY & LEADERSHIP At KW Commercial, we believe that you are only as good as the people you are in business with. That’s why we make it a priority to be in business with the best. The Keller Williams philosophy of success through people and of seeking out win-win partnerships has fueled our company’s growth to the third-largest real estate company in North America.
    5. 5. MISSION, VISION, VALUES & BELIEFS Our Mission: To build careers worth having, businesses worth owning, and lives worth living. Our Vision: To be the commercial company of choice for a new generation of real estate agents and owners. Our Values: God, Family, then Business
    6. 6. BENEFITS FOR AGENTS <ul><li>Unprecedented Compensation Model for Agents </li></ul><ul><ul><li>Agent-centric company </li></ul></ul><ul><ul><li>Industry-leading cap commission structure </li></ul></ul><ul><li>Partnerships within the Membership </li></ul><ul><ul><li>Huge discounts from service providers (REIS, REI Wise, etc.) </li></ul></ul><ul><ul><li>Extensive referral network through residential/commercial agents </li></ul></ul><ul><li>Industry-Leading Training </li></ul><ul><ul><li>Partnership with CCIM </li></ul></ul><ul><ul><li>Complete KW Commercial curriculum through Launch, Growth, and Achievement phases </li></ul></ul><ul><ul><li>KW Commercial driven localized training </li></ul></ul><ul><ul><ul><li>International webinars </li></ul></ul></ul><ul><ul><ul><li>Regional Commercial Faculty </li></ul></ul></ul>
    7. 7. BENEFITS FOR AGENTS <ul><li>World-Class Marketing </li></ul><ul><ul><li>Distinct KW Commercial branding & marketing materials exclusive for members </li></ul></ul><ul><ul><li>KW Commercial International Marketing Book </li></ul></ul><ul><ul><li> (with integrated listing search) & individual agent websites </li></ul></ul><ul><li>Comprehensive Commercial Tool Kit </li></ul><ul><ul><li>Power Point presentations </li></ul></ul><ul><ul><li>Contracts & documents (LOIs, RFPs, etc.) </li></ul></ul><ul><ul><li>KW Commercial Discussion Board </li></ul></ul>
    8. 8. Introductory Level Courses 100 Level Courses 100: CRE Overview: Transactions & Opportunities 101: Fundamentals of Investment Real Estate 102: Fundamentals: Leases & Leasing Process 103: Property Types & Characteristics 104: Marketing for CRE Business-Bringing Value 105: How to Market Properties & Close 200 Level Courses 300 Level Courses Online Interactive and Self-Study Courses KW COMMERCIAL TRAINING CRE Referral Business & Qualifying Transactions CRE Basics for Residential Agents Transitioning: Residential to Commercial Brokerage 201: Investment Real Estate Analysis 202: Lease Analysis & Lease vs. Buy 203: Property Issues: Zoning, ADA, Hazmat 204: Building your CRE Business 205: Creating Marketing Packages 301: General Investor Representation 302: Land Sales & Land Issues 303: Multifamily & Investment Sales 304: Arch. Planning & Construction Costs 305: Alt. Strategies: 1031’s, TIC’s, Ground Lease 306: Leasing Legal Issues
    9. 9. REFERRAL NETWORK <ul><li>Point of contact within your market center for referrals from all levels of Keller Williams Realty </li></ul><ul><li>Bio and Website displayed on new public International Website, </li></ul><ul><li>Opportunity to present & build a referral network among Keller Williams residential agents </li></ul><ul><li>Referral network of KW Commercial agents across North America </li></ul>
    10. 10. TECHNOLOGY <ul><li>Public KW Commercial Websites, (with integrated listing search), and individual agent websites </li></ul><ul><li>Members intranet containing best practice materials and marketing resources </li></ul><ul><li>Members intranet of online commercial training classes </li></ul><ul><li>Discussion Board and sub-communities for specific practice groups </li></ul>
    11. 11. TECHNOLOGY
    12. 12. BEST PRACTICES LIBRARY <ul><li>Access to LOIs, RFPs, Commission and Engagement Agreements, Financial Models, etc. </li></ul><ul><li>Policy and Guideline manual on implementing KW Commercial within your market center </li></ul><ul><li>Success stories from mega commercial recruits </li></ul><ul><li>Referral and prospect qualifying presentations for residential agents </li></ul>
    13. 13. BRANDING <ul><li>KW Commercial brand will be differentiated from Keller Williams residential </li></ul><ul><li>Distinctive commercial logos to be utilized on all branding materials </li></ul><ul><li>KW Commercial logos may by used in conjunction with individual branding and logos </li></ul>
    16. 16. TIMELINE Phase I – BETA KW Commercial Roll-Out, Mega Camp 2008 <ul><ul><li>1. National Vendor Agreements </li></ul></ul><ul><ul><li>2. Commercial Training Infrastructure Complete with (4) levels of Commercial training outlined </li></ul></ul><ul><ul><li>3. KW Commercial Best Practice Infrastructure with Base Documents </li></ul></ul><ul><ul><li>4. KW Commercial International Marketing Book Complete </li></ul></ul><ul><ul><li>5. KW Commercial “Beta-Functional” Website Complete </li></ul></ul><ul><ul><li>6. KW Commercial Policy & Implementation </li></ul></ul><ul><ul><li>Manual Complete </li></ul></ul>
    17. 17. TIMELINE Phase II – Full KW Commercial Roll-Out, Family Reunion 2009 <ul><ul><li>1. Expanded National Vendor Relationships </li></ul></ul><ul><ul><li>2. Full Launch, Growth, and Development of (100-Level, 200-Level, and 300-Level) Training Classes </li></ul></ul><ul><ul><li>3. Expand KW Commercial Best Practice Library to include over 50+ documents </li></ul></ul><ul><ul><li>4. Expansion of KW Commercial Marketing materials to include marketing templates, prospecting letters, presentation power points, etc. </li></ul></ul><ul><ul><li>5. Fully-functional KW Commercial Internet site </li></ul></ul><ul><ul><li>and member Intranet. </li></ul></ul>
    18. 18. TIMELINE Phase III – Post Family Reunion 2010 <ul><ul><li>1. KW Commercial Agent growth to all Market Centers </li></ul></ul><ul><ul><li>2. KW Commercial Agents referring International account business to other Market Centers </li></ul></ul><ul><ul><li>3. Development of International Practice Groups </li></ul></ul><ul><ul><li>4. Development of Specialty Commercial training classes </li></ul></ul><ul><ul><li>5. Enhanced KW Commercial Technology with more features and updated functionality </li></ul></ul><ul><ul><li>6. Expansion of KW Commercial Best Practice document library </li></ul></ul><ul><ul><li>7. Expansion of KW Commercial Marketing library </li></ul></ul><ul><ul><li>8. KW Commercial Master Faculty training in the field </li></ul></ul>
    19. 19. RECOMMENDED MEMBERSHIP CRITERIA & JOINING <ul><li>Criteria </li></ul><ul><ul><li>Accreditations </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Commercial Experience </li></ul></ul><ul><ul><li>Commercial Production </li></ul></ul><ul><li>Joining </li></ul><ul><ul><li>Application completed </li></ul></ul><ul><ul><ul><li>Individual Agent </li></ul></ul></ul><ul><ul><li>Approved by RD or OP or TL </li></ul></ul>
    20. 20. RECOMMENDED MEMBERSHIP CRITERIA & JOINING <ul><li>Two-tiered Structure </li></ul><ul><li>Associate Level </li></ul><ul><ul><li>A residential or commercial agent with limited experience in commercial transactions working toward achieving senior level status. </li></ul></ul><ul><li>Director/Managing Director Level </li></ul><ul><ul><li>A full-time commercial professional in terms of both transactions and production volume. </li></ul></ul>
    21. 21. MEMBERSHIP DUES <ul><li>Associate Level: $900/year </li></ul><ul><li>Director Level: $1,500/year </li></ul><ul><li>Agents joining KW Commercial may add members of their team or group at a 50 percent discount on each additional membership at either the Associate or Director level </li></ul>
    22. 22. <ul><li>Up Front Payment </li></ul><ul><ul><li>Director: $1,500 for 16 month membership </li></ul></ul><ul><ul><li>Associate: $900 for 16 month membership </li></ul></ul><ul><li>Quarterly Payment </li></ul><ul><ul><li>Director: $375/quarter, 12 month membership </li></ul></ul><ul><ul><li>Associate: $225/quarter, 12 month membership </li></ul></ul><ul><li>Transaction Payment </li></ul><ul><ul><li>Director: $200 up front, 2.5% of all transactions to $1,800 Fee, 12-month membership </li></ul></ul><ul><ul><li>Associate: $200 up front, 2.5% of all transactions to $1,500 Fee, 12-month membership </li></ul></ul>MEMBERSHIP PAYMENT OPTIONS
    23. 23. JOIN US [email_address] 931-802-1163