Ronald McDonald:                        The New                       Joe Camel? http://youtube.com/watch?v=bSj9d1P72sc
Definition of Obesity BMI Example: Weight = 150 lbs, Height = 5’5” (65") Calculation: [150 ÷ (65)2] x 703 = 24.96         ...
The chart shows the resultsfrom the 2003-2004 NationalHealth and NutritionExamination Survey.
Economic Impact • Amount spent on medical   costs of obesity is increasing   in the U.S. • Many individuals are not   rece...
Tobacco vs. Obesity• Tobacco is "#1 Cause of  Preventable Death in the  United States"• Obesity is set to dethrone  tobacc...
Solutions to Tobacco Problem• Public Health Cigarette  Smoking Act of 1969• Settlement in 1998• Anti-Tobacco Ads
A Sample Anti-Smoking Ad
Results from Tobaccos Solutions• 300,000 less youth smokers• Swayed public opinion
The Link Between Advertising and Obesity • Advertisements of   unhealthy foods   are unfairly aimed   at youth • Children ...
Link Between Tobacco and Advertising
Obesity       vs. SmokingMany Causes      One CauseCorrelation      Correlation
Proposed Attack on ObesityCurrent Research is Problem-Oriented  -cheaper, easier  -problematicPropose Solution-Oriented ap...
Current Attacks on ObesityFor Adults:Fast Food Nation, Supersize MeFor Children:Revamped cookie monsterGo playWii Controller
Conclusion
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  1. 1. Ronald McDonald: The New Joe Camel? http://youtube.com/watch?v=bSj9d1P72sc
  2. 2. Definition of Obesity BMI Example: Weight = 150 lbs, Height = 5’5” (65") Calculation: [150 ÷ (65)2] x 703 = 24.96 Children and Teenagers (Ages 2-19)Adults Underweight- Less than the 5th percentileBelow 18.5- Underweight Healthy weight- percentile to less than the18.5-24.9- Normal 85th percentile25.0-29.9- Overweight At risk of overweight- 85th to less than the 95th percentile30.0 and Above- Obese Overweight- Equal to or greater than the 95th percentile
  3. 3. The chart shows the resultsfrom the 2003-2004 NationalHealth and NutritionExamination Survey.
  4. 4. Economic Impact • Amount spent on medical costs of obesity is increasing in the U.S. • Many individuals are not receiving medical care due to lack of finances.
  5. 5. Tobacco vs. Obesity• Tobacco is "#1 Cause of Preventable Death in the United States"• Obesity is set to dethrone tobacco for this title.
  6. 6. Solutions to Tobacco Problem• Public Health Cigarette Smoking Act of 1969• Settlement in 1998• Anti-Tobacco Ads
  7. 7. A Sample Anti-Smoking Ad
  8. 8. Results from Tobaccos Solutions• 300,000 less youth smokers• Swayed public opinion
  9. 9. The Link Between Advertising and Obesity • Advertisements of unhealthy foods are unfairly aimed at youth • Children are targeted because they are easy to manipulate
  10. 10. Link Between Tobacco and Advertising
  11. 11. Obesity vs. SmokingMany Causes One CauseCorrelation Correlation
  12. 12. Proposed Attack on ObesityCurrent Research is Problem-Oriented -cheaper, easier -problematicPropose Solution-Oriented approach -better in the long run
  13. 13. Current Attacks on ObesityFor Adults:Fast Food Nation, Supersize MeFor Children:Revamped cookie monsterGo playWii Controller
  14. 14. Conclusion

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