Understanding Social Media Day Two - Video

Some things to think about when making a video Alan Holding / Paul Spensley, MDDA 20 January 2010

Alan http://www.ﬂickr.com/photos/mirandaceleste/3309140852/

http://www.ﬂickr.com/photos/ockam/2591316903/

Do you know what you want your video to be about?

http://www.ﬂickr.com/photos/david_z/2304648086/

Is the video going to be live or pre-recorded?

Whoʼs the audience for the video?

People you Colleagues want to in your Funders involve in organisation your project People who know nothing Artists / Speciﬁc age about your creatives groups project

Whoʼs going to make the video?

Maybe not http://www.ﬂickr.com/photos/araque/3932008915/

You? http://www.ﬂickr.com/photos/abennett96/3353206331/

The “Community”? http://www.ﬂickr.com/photos/darren/4288865686/

Awesome! I … shot that http://www.ﬂickr.com/photos/drooo/3663775098/

A community video production company in your own organisation?

http://www.letsgoglobal.tv/

Production company? http://www.ﬂickr.com/photos/billnwmsu/4094615458/

Let them do their job!

Logistics (aka planning not panicking)

Call sheet http://www.ﬂickr.com/photos/skeggzatori/3624685040/

Interviews http://www.ﬂickr.com/photos/teducation/14956750/

Editing (making it interesting)

Make two versions? 30 seconds 3 minutes

Distribution How are people going to watch the video?

In front a Online? On a DVD? computer? On a mobile On the telly? At an event? device?

Online Self-hosted Third party e.g. Council e.g. YouTube, system blip.tv, Vimeo

Online Is YouTube blocked in your organisation?

Online Use Flash – itʼs in 98% of all web browsers, but…

Online Want people to watch the video on a mobile? Youʼll need to format the videos for them…

http://www.ﬂickr.com/photos/topgold/3341867384/

AOL Video Blinkx Boxee Delicious Internet Facebook Flickr iTunes Archive Mefeedia MySpace Roku TiVo Twitter Vimeo Yahoo! Video YouTube

Online Do you have a good working relationship with your in-house web team?

Online Captions and subtitles and transcripts, oh my!

8,945,000 deaf and hard of hearing people in the UK Source: RNID http://bit.ly/rnidstats

Monitoring impact

Statistics Twitter Comments Word of Emails Survey mouth

Some other things…

Keep the big ﬁles http://www.ﬂickr.com/photos/ambimb/4263820713/

Storage Budget to buy at least one 500GB hard drive to store the original ﬁles

Ads http://www.ﬂickr.com/photos/apolaine/2731484686/

“Related” videos

http://www.ﬂickr.com/photos/essgee/3411795985/

Permission slips Consent Content Consent of a Permission to person to be in the show artistic video works

Live streaming

http://www.livestream.com/

http://qik.com/

Does the live venue have an internet connection good enough for what you want to live stream?

Copyright

http://creativecommons.org/

Video didnʼt kill the radio star… http://www.ﬂickr.com/photos/harryharris/2266017510/

Audio podcast for free? Edit the video cleverly, use the audio only and thereʼs your podcast

Thanks for listening manchesterdda.com Alan Holding / Paul Spensley, MDDA

Understanding Social Media Day Two - Video

by mdda on Jan 29, 2010

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Understanding Social Media Day Two - Video — Presentation Transcript