Understanding Social Media Day Two

Understanding Social Media for the Arts
A 2 day course for local authority arts engagement officers
Adrian Slatcher, Senior ICT Development Officer, MDDA. 20 th January 2010

Housekeeping
no smoking in the building or directly outside
no fire alarm is expected
open wifi - mdda_internet
switch mobiles to silent
if there is anything you are not sure about please ask

Learning Objectives
Provide an understanding of Web 2.0 and social media
Introduction to a number of useful social media applications
Create an awareness of good practice in digital engagement through examples and case studies
Know how to plan a digital engagement plan for a project
Be aware of the issues around using digital tools safely and effectively
Understand how to integrate digital engagement with other engagement activities

Course Outline - Day 2
9:30 Registration
10:00 Introductions & Overview of the Day
10:15 Refresher from Day 1
10:35 Using Social Media: art.locates.me Case Study
11:30 Coffee
11:45 Working Effectively and Safely with Online Tools
12:45 Lunch

Course Outline - Day 2 (Cont.)
13:30 Using Rich Media for Engagement – Overview
13:55 Understanding Video Online – Alan Holding
14:45 Coffee
15:00 Workshop 3: Working with Rich Media
16:00 Q & A
16:20 Final Remarks
16:30 Close

Introductions

Refresher from Day 1

What did we Learn?
What is social media?
What is Web 2.0?
Who is using it?
Why are they using it?
Websites vs. Web Presence – what does this mean?

What did we Learn?
Communication Tools
Collaboration Tools
Your Digital Engagement Strategy
Sign up to Twitter
AmbITion Online Network (getambition.ning.com)
AmbITion toolkit (toolkit.getambition.com)

Using Social Media: Case Study

Coffee Break

Working Effectively & Safely with Online Tools
Hardware & Networking
Online Software
Policies & Procedures
Legal Considerations
People

Hardware & Networking
Your equipment makes you vulnerable
Regular updates
Passwords and Logins
Virus checking
Multiple users – “desktop image”
Wifi Vulnerabilities
Websites & Servers

Online Software
Browsers are vital
Password protection
Shared logins & multiple users (e.g. blogs)
Multiple accounts (e.g.working with Twitter)
eCommerce – selling tickets online (e.g. Edinburgh Fringe 2008)
Secured by Visa
Fulfilment
Barcoding & eTickets

Online Software
Managing your social media accounts
Having a consistent message
Automatic vs. Manual repurposing of content
The Electronic Press Pack
Images, audio & video

Policies & Legal Issues
Data Protection
Freedom of Information
Copyright – All Rights Reserved; Creative Commons; Open License
Commenting & Moderation
Working with children
Terms & Conditions

People
Project Staff
Volunteers
Audience
Registered Users
Unregistered / Anonymous Users
Artists etc.

Working Effectively & Safely Online
Think about the issues in advance
Don’t be scared because its online – its often just about adapting good practice from the offline world into the new space
If you’re the responsible organisation and you’ve doubts about anything – you make the decision!
If you get things wrong – fix them, and learn from the mistakes – don’t stop doing things
Ask for advice – if it’s a web question ask your developer, if it’s a legal question you might need legal advice
Take copyright seriously – yours and other peoples

Working Effectively & Safely Online
Tagging
Measurement
Interoperability
Use of “client” tools – e.g. Tweetdeck; iPhone Applications
Look after your brand!

Rich Media– Key Qs
What content have you got access to?
How do you want to capture your content?
What skills and technology have you got?
Who is the audience for your rich media?
How do you want to distribute it?

Types of Rich Media
Photographs & Images
Audio
Video – downloads
Video – streaming
3D & Virtual Environments

Photography – key tools
Digital Camera
Photo editing software (e.g. www.pixlr.com , http://picasa.google.com/ )
Gallery/Upload Sites (e.g. www.flickr.com )
Microblogging Photos (e.g. www.twitpic.com )
Printing Photos
Photobooks (e.g. www.lulu.com , www.blurb.com )

Audio – key tools
Digital Recorder (e.g. Xoom, Edirol)
Audioblogging (e.g. www.audioboo.com )
Audio Editing (e.g. Audacity)
Storing audio (e.g. Myspace, Soundcloud, Archive.org)
Podcasting (e.g. iTunes, Odeo)
Online Radio (e.g. http://www.commedia.org.uk/)

Video – Key Tools
Video Camera (e.g. Flip, Kodak Zi6)
Video Editing Software
Video Hosting (e.g. Youtube, Blip.tv, Vimeo)
Live streaming video (e.g. Ustream, Livestream)
Podcasting (e.g. iTunes, Odeo)
Online Radio (e.g. http://www.commedia.org.uk/)

3D & Virtual Environments
Second Life
Machinima
Digital Art
Augmented Reality
Motion Capture
www.futureeverything.org – Future Everything festival
www.andfestival.org.uk - AND Festival

Some General Points
What’s right for your project?
Have you already got content? (e.g. photos of past events)
Have you the skills/equipment you need?
Is your website able to cope with rich media? Or do you need to use a 3 rd party?
How do you judge whether its been successful or not?
Remember copyright issues, but don’t use them as an excuse for not doing something!

Understanding Video Online – Alan Holding

Coffee

Workshop 3: Using Rich Media for Engagement
Decide on your arts project and give it a name
Why do you think a video will be useful? Who is it aimed at?
How do you plan to: film it, edit it, distribute it

Learning Objectives
Provide an understanding of Web 2.0 and social media
Introduction to a number of useful social media applications
Create an awareness of good practice in digital engagement through examples and case studies
Know how to plan a digital engagement plan for a project
Be aware of the issues around using digital tools safely and effectively
Understand how to integrate digital engagement with other engagement activities

Thanks.
Adrian Slatcher, [email_address] @adrianslatcher on Twitter
Date 4th November 2009

Understanding Social Media Day Two

by mdda on Jan 29, 2010

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