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Understanding Social Media Day Two

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This presentation is part of the resources for the 2-day “Understanding Social Media for the Arts” course funded by Arts Council England, and delivered at MDDA in November 2009 and January 2010 by …

This presentation is part of the resources for the 2-day “Understanding Social Media for the Arts” course funded by Arts Council England, and delivered at MDDA in November 2009 and January 2010 by Adrian Slatcher.

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Transcript

  • 1. Understanding Social Media for the Arts
    • A 2 day course for local authority arts engagement officers
    Adrian Slatcher, Senior ICT Development Officer, MDDA. 20 th January 2010
  • 2. Housekeeping
    • no smoking in the building or directly outside
    • no fire alarm is expected
    • open wifi - mdda_internet
    • switch mobiles to silent
    • if there is anything you are not sure about please ask
  • 3. Learning Objectives
    • Provide an understanding of Web 2.0 and social media
    • Introduction to a number of useful social media applications
    • Create an awareness of good practice in digital engagement through examples and case studies
    • Know how to plan a digital engagement plan for a project
    • Be aware of the issues around using digital tools safely and effectively
    • Understand how to integrate digital engagement with other engagement activities
  • 4. Course Outline - Day 2
    • 9:30 Registration
    • 10:00 Introductions & Overview of the Day
    • 10:15 Refresher from Day 1
    • 10:35 Using Social Media: art.locates.me Case Study
    • 11:30 Coffee
    • 11:45 Working Effectively and Safely with Online Tools
    • 12:45 Lunch
  • 5. Course Outline - Day 2 (Cont.)
    • 13:30 Using Rich Media for Engagement – Overview
    • 13:55 Understanding Video Online – Alan Holding
    • 14:45 Coffee
    • 15:00 Workshop 3: Working with Rich Media
    • 16:00 Q & A
    • 16:20 Final Remarks
    • 16:30 Close
  • 6. Introductions
  • 7. Refresher from Day 1
  • 8. What did we Learn?
    • What is social media?
    • What is Web 2.0?
    • Who is using it?
    • Why are they using it?
    • Websites vs. Web Presence – what does this mean?
  • 9. What did we Learn?
    • Communication Tools
    • Collaboration Tools
    • Your Digital Engagement Strategy
    • Sign up to Twitter
    • AmbITion Online Network (getambition.ning.com)
    • AmbITion toolkit (toolkit.getambition.com)
  • 10. Using Social Media: Case Study
  • 11. Coffee Break
  • 12. Working Effectively & Safely with Online Tools
    • Hardware & Networking
    • Online Software
    • Policies & Procedures
    • Legal Considerations
    • People
  • 13. Hardware & Networking
    • Your equipment makes you vulnerable
    • Regular updates
    • Passwords and Logins
    • Virus checking
    • Multiple users – “desktop image”
    • Wifi Vulnerabilities
    • Websites & Servers
  • 14. Online Software
    • Browsers are vital
    • Password protection
    • Shared logins & multiple users (e.g. blogs)
    • Multiple accounts (e.g.working with Twitter)
    • eCommerce – selling tickets online (e.g. Edinburgh Fringe 2008)
    • Secured by Visa
    • Fulfilment
    • Barcoding & eTickets
  • 15. Online Software
    • Managing your social media accounts
    • Having a consistent message
    • Automatic vs. Manual repurposing of content
    • The Electronic Press Pack
    • Images, audio & video
  • 16. Policies & Legal Issues
    • Data Protection
    • Freedom of Information
    • Copyright – All Rights Reserved; Creative Commons; Open License
    • Commenting & Moderation
    • Working with children
    • Terms & Conditions
  • 17. People
    • Project Staff
    • Volunteers
    • Audience
    • Registered Users
    • Unregistered / Anonymous Users
    • Artists etc.
  • 18. Working Effectively & Safely Online
    • Think about the issues in advance
    • Don’t be scared because its online – its often just about adapting good practice from the offline world into the new space
    • If you’re the responsible organisation and you’ve doubts about anything – you make the decision!
    • If you get things wrong – fix them, and learn from the mistakes – don’t stop doing things
    • Ask for advice – if it’s a web question ask your developer, if it’s a legal question you might need legal advice
    • Take copyright seriously – yours and other peoples
  • 19. Working Effectively & Safely Online
    • Tagging
    • Measurement
    • Interoperability
    • Use of “client” tools – e.g. Tweetdeck; iPhone Applications
    • Look after your brand!
  • 20. Lunch
  • 21. Rich Media– Key Qs
    • What content have you got access to?
    • How do you want to capture your content?
    • What skills and technology have you got?
    • Who is the audience for your rich media?
    • How do you want to distribute it?
  • 22. Types of Rich Media
    • Photographs & Images
    • Audio
    • Video – downloads
    • Video – streaming
    • 3D & Virtual Environments
  • 23. Photography – key tools
    • Digital Camera
    • Photo editing software (e.g. www.pixlr.com , http://picasa.google.com/ )
    • Gallery/Upload Sites (e.g. www.flickr.com )
    • Microblogging Photos (e.g. www.twitpic.com )
    • Printing Photos
    • Photobooks (e.g. www.lulu.com , www.blurb.com )
  • 24. Audio – key tools
    • Digital Recorder (e.g. Xoom, Edirol)
    • Audioblogging (e.g. www.audioboo.com )
    • Audio Editing (e.g. Audacity)
    • Storing audio (e.g. Myspace, Soundcloud, Archive.org)
    • Podcasting (e.g. iTunes, Odeo)
    • Online Radio (e.g. http://www.commedia.org.uk/)
  • 25. Video – Key Tools
    • Video Camera (e.g. Flip, Kodak Zi6)
    • Video Editing Software
    • Video Hosting (e.g. Youtube, Blip.tv, Vimeo)
    • Live streaming video (e.g. Ustream, Livestream)
    • Podcasting (e.g. iTunes, Odeo)
    • Online Radio (e.g. http://www.commedia.org.uk/)
  • 26. 3D & Virtual Environments
    • Second Life
    • Machinima
    • Digital Art
    • Augmented Reality
    • Motion Capture
    • www.futureeverything.org – Future Everything festival
    • www.andfestival.org.uk - AND Festival
  • 27. Some General Points
    • What’s right for your project?
    • Have you already got content? (e.g. photos of past events)
    • Have you the skills/equipment you need?
    • Is your website able to cope with rich media? Or do you need to use a 3 rd party?
    • How do you judge whether its been successful or not?
    • Remember copyright issues, but don’t use them as an excuse for not doing something!
  • 28. Understanding Video Online – Alan Holding
  • 29. Coffee
  • 30. Workshop 3: Using Rich Media for Engagement
    • Decide on your arts project and give it a name
    • Why do you think a video will be useful? Who is it aimed at?
    • How do you plan to: film it, edit it, distribute it
  • 31. Q&A
  • 32. Learning Objectives
    • Provide an understanding of Web 2.0 and social media
    • Introduction to a number of useful social media applications
    • Create an awareness of good practice in digital engagement through examples and case studies
    • Know how to plan a digital engagement plan for a project
    • Be aware of the issues around using digital tools safely and effectively
    • Understand how to integrate digital engagement with other engagement activities
  • 33. Thanks.
    • Adrian Slatcher, [email_address] @adrianslatcher on Twitter
    Date 4th November 2009

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