Websites – Why have one? Steve Gale pyxis oft

Introduction What a website is and is not Why have a website What are the key components of a website Examples – Good, Bad & Ugly Online Selling – What’s the difference? Summary Q & A

What a website is and is not

Why have a website

What are the key components of a website

Examples – Good, Bad & Ugly

Online Selling – What’s the difference?

Summary

Q & A

What is a website Shop front – always open Sales, Marketing and Promotion tool Provides a method of your customers researching you before contacting you Contact – there if you aren’t Information repository A way of a user getting an idea of who you are

Shop front – always open

Sales, Marketing and Promotion tool

Provides a method of your customers researching you before contacting you

Contact – there if you aren’t

Information repository

A way of a user getting an idea of who you are

What a website is not An answer to everything A sure fire way of making a million Something you have to have just because everyone else does

An answer to everything

A sure fire way of making a million

Something you have to have just because everyone else does

Why have a website Raise Brand Awareness Promote products and services Provide a clear idea of what a user can expect Give customers a way of contacting you Sell products or services online Collect data about your clients for later use

Raise Brand Awareness

Promote products and services

Provide a clear idea of what a user can expect

Give customers a way of contacting you

Sell products or services online

Collect data about your clients for later use

Why have a website New figures from the IMRG Capgemini e-Retail Sales Index show that online spending reached £4.67 billion in December. ....up by 14.2 per cent compared to 2007, as the internet became a more popular way for consumers to do their shopping. “ ...consumers are turning to the internet as the most efficient way to save money in the downturn," comments Mike Petevinos, spokesman for Capgemini. Source: IAB UK http://tinyurl.com/cv2e72

New figures from the IMRG Capgemini e-Retail Sales Index show that online spending reached £4.67 billion in December.

....up by 14.2 per cent compared to 2007, as the internet became a more popular way for consumers to do their shopping.

“ ...consumers are turning to the internet as the most efficient way to save money in the downturn," comments Mike Petevinos, spokesman for Capgemini.

Source: IAB UK http://tinyurl.com/cv2e72

Key components of a website

Design Consistent design Consistency in colours, font and alignment Not too many images Easy navigation Contact information is clear Not too many bells and whistles Sense of the organisation

Consistent design

Consistency in colours, font and alignment

Not too many images

Easy navigation

Contact information is clear

Not too many bells and whistles

Sense of the organisation

Think about your real estate “above the fold”

Layout Easy to find your way around – Keep it simple and straight forward. Position your key messages/products correctly – People usually read from the top left to right. Use your real estate well – Remember key messages below the fold will require extra effort from people. Evaluate & Change – Monitor your webstat’s & talk to your customers.

Easy to find your way around – Keep it simple and straight forward.

Position your key messages/products correctly – People usually read from the top left to right.

Use your real estate well – Remember key messages below the fold will require extra effort from people.

Evaluate & Change – Monitor your webstat’s & talk to your customers.

Content Begin with a well organised outline of the web site Keep content simple & to the point Break the content into small "chunks" Use your keywords liberally, but do not "stuff" Avoid long, difficult words Update regularly Use lists Check your spelling and grammar Know your target audience Optimise your website Use appropriate language

Begin with a well organised outline of the web site

Keep content simple & to the point

Break the content into small "chunks"

Use your keywords liberally, but do not "stuff"

Avoid long, difficult words

Update regularly

Use lists

Check your spelling and grammar

Know your target audience

Optimise your website

Use appropriate language

= Good user experience More likely to result in a repeat visit Referrals Increased chance of making a purchase

More likely to result in a repeat visit

Referrals

Increased chance of making a purchase

Good example

Good example

Good example

Bad example

Bad example

Online Selling is it any different ? Little if any human contact – You often don’t need the same levels of staff as you would having a physical presence Its hard to work out how to get in front of your targeted customers – There are many different ways of marketing/promoting online Its hard to work out how to track and monitor who is coming to your site and what they are doing whilst on it – Online you can monitor/track far more effectively than other traditional methods How does my business set out and display all its products effectively – Monitoring and soliciting customer feedback will mould your site into an effective selling channel. Understanding your customers is key.

Little if any human contact – You often don’t need the same levels of staff as you would having a physical presence

Its hard to work out how to get in front of your targeted customers – There are many different ways of marketing/promoting online

Its hard to work out how to track and monitor who is coming to your site and what they are doing whilst on it – Online you can monitor/track far more effectively than other traditional methods

How does my business set out and display all its products effectively – Monitoring and soliciting customer feedback will mould your site into an effective selling channel. Understanding your customers is key.

Online Selling is it any different ? Expectations are increasing – providing a good customer experience is the key to retraining/attracting customers. Could it damage my brand - Only if you do it wrong Don’t know that much about websites – That’s why we are running these events Is it safe to trade online – Yes, if done properly

Expectations are increasing – providing a good customer experience is the key to retraining/attracting customers.

Could it damage my brand - Only if you do it wrong

Don’t know that much about websites – That’s why we are running these events

Is it safe to trade online – Yes, if done properly

Summary Keep it simple, concise and clear Have an idea of what you want - plan Update your site regularly Give users a reason to keep coming back Make is easy for users to do what they came to do

Keep it simple, concise and clear

Have an idea of what you want - plan

Update your site regularly

Give users a reason to keep coming back

Make is easy for users to do what they came to do

Thank you Any further questions? Steve Gale Managing Director Pyxis oft Ltd [email_address]

Any further questions?

Steve Gale

Managing Director

Pyxis oft Ltd

[email_address]