EA R N 13 CPE CR E D I T S

H E A LT H C A R E E D U C AT I O N A S S O C I AT E S P R E S E N T S

T H E 7 th A N N U A L...
DEAR MARKETING &
SALES EXECUTIVES:
Healthcare Education Associates is proud to present our 7th
Annual Medicare Marketing &...
D AY O N E : M o n d Ay, M A r c h 1 7
8:00 – 9:00	

Registration sponsored by

8:00 – 9:00	

Breakfast sponsored by

9:00...
1:50 – 2:40	
The Age-In Population: Effective Strategies
in Timing, Reach, and Communication

1:50 – 2:40	
and Execution

...
D AY T W O : T u e s d Ay, M A r c h 1 8
8:00 – 8:45	

Continental Breakfast

8:45 – 9:00	

Chair’s Recap of Day One

9:00...
SPONSORS
PLATINUM
Bloom Marketing Group is a national insurance services firm
staffed by health care industry experts. Sin...
IMPORTANT INFORMATION

Marriott Plaza
The Marriott Plaza San Antonio sits on six acres of natural
lush Texas landscape, ju...
The 7th Annual Medicare Marketing & Sales Summit

Healthcare Education Associates
200 Washington St. Ste 201
Santa Cruz, C...
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  1. 1. EA R N 13 CPE CR E D I T S H E A LT H C A R E E D U C AT I O N A S S O C I AT E S P R E S E N T S T H E 7 th A N N U A L MEDICARE MARKETING & SALES SUMMIT MARCH 17-18, 2014 MARRIOTT PLAZA SAN ANTONIO, TX Winning Strategies for Maximizing Membership GENERAL SESSIONS: • Senior Member Engagement: A Detailed Look at Effective Ways to Connect and Be Relevant to Members • Executive Panel: Current Threats and Opportunities in Medicare Sales & Marketing • Case Study: Evolution of the Retirement Portal for Age-Ins • The Significance of Perspective in Medicare Marketing and Sales Teams • Community Outreach - Acquisition and Retention • Oversight in Medicare Advantage Sales & Marketing MARKETING TRACK SALES TRACK health services BRON R ZE • Distribution Optimization: Fully Leveraging Sales Channels • The AEP Season: Strategies in Preparation and Execution • Successful Conversion: Closing the Lead/Sales Gap • Successful Strategies in Sales Seminars • Field Sales Management: Creating a Sum Greater than its Parts • Outsourcing: Managing Brokers and Brokerage Agencies SILVE GOLD UM PL ATIN SPON SORS • Big Data/Data Analytics for Marketing • The Age-In Population: Effective Strategies in Timing, Reach, and Communication • Brand Recognition: How to Create a Plan that Sells Itself • Star Ratings: How to Use Them to Best Advantage • Managing Acquisition Cost: Making the Most of your Marketing Dollars • Fully Leveraging the Web T O R E G I S T E R : C A L L 8 6 6 - 6 7 6 - 7 6 8 9 O R V I S I T U S AT W W W. H E A LT H C A R E - C O N F E R E N C E S . C O M
  2. 2. DEAR MARKETING & SALES EXECUTIVES: Healthcare Education Associates is proud to present our 7th Annual Medicare Marketing & Sales Summit March 17-18, 2014 at the Marriott Plaza San Antonio, the must-attend event of the year dedicated specifically to growing membership. We have approached a defining, sink-or-swim moment in the health insurance industry, with 70% of plans collectively capturing only 5% market share. Continued consolidation continues to change and homogenize the landscape. The aging-in of the baby boomer generation is poised to present huge opportunities. The only option for survival on both the professional and business fronts is to stand out, grow membership and scale up profitably. Come hear from the best and the brightest in the Medicare sales and marketing arena in 18 sessions on: • • • • • • • The latest market intelligence on member behavior Leadership perspectives on the current trends, threats and opportunities in the marketplace The leading edge in technology, including web portal innovation, Big Data, and automation Winning strategies in distribution channel optimization, connecting with age-ins, working with Star Ratings, preparing for and managing AEP season, converting leads into sales, conducting successful sales meetings, and outsourcing to brokers The new best practices in providing leadership to the marketing and sales forces How to engage local and community-based organizations as allies What you need to know now about marketing and sales compliance and regulations It is a crucial time to network with your colleagues and make connections with the dawning of a new era in Medicare sales. Attend this event to ensure the success of your career and your business. Register today! Call 866-676-7689 or online at www.healthcareconferences.com. Sincerely, Nancy Park Nancy Park, Conference Director HEALTHCARE EDUCATION ASSOCIATES P.S. EARN UP TO 13 CPE CREDITS! OUR DISTINGUISHED FACULT Y Craig Hayden, Capital District Physicians Health Plan Paul Carbone, UPMC Health Plan Cyndie O’Brien, InterValley Health Plan Heather Smith, Excellus Blue Cross Blue Shield and Univera Healthcare Irving Albrecht, Blue Cross Blue Shield of South Carolina Linda Rehrauer, Independent Health Jameson Keller, Premera Blue Cross Brooke Ivey, Bloom Marketing Group Tom Reid, Hacker Group Tyrina D. Blomer, Esq, Universal American Corp Kristin Buettner, Universal American Corp Jenna Medina, Cigna Healthcare of Arizona Matthew Gallagher, ConnectiCare Brian Eck, UCare Saiful Kahn, MJHS – Elderplan/Homefirst/Safepath Benefits, Inc Martha Murphy, Harvard Pilgrim Health Care Kevin Mowll, RISE Gene Devine, HealthPlanCRM Linda Armstrong, DMW Direct Robert Ditwiler, South Shore Venture George Dippel, Deft Research LLC Jennifer Kallery, KBM Group Health Services WHO SHOULD ATTEND? From Health Plans, MAPDs, PDPs, and PBMs: • • • • • • • • • • • Chief Marketing Officers Chief Sales Officers Chief Compliance Officers Chief Financial Officers Marketing Directors, Managers, and Staff Sales Directors and Staff Internal Auditing Professionals Directors of Medicare Programs Directors of Medicare Compliance Senior Product Directors Business Development Directors From Healthcare Law Firms, CRMs, Outsourcing Marketing Firms, and Consultants: • • Heads of Medicare Practice Partners and Presidents T O R E G I S T E R : C A L L 8 6 6 - 6 7 6 - 7 6 8 9 O R V I S I T U S AT W W W. H E A LT H C A R E - C O N F E R E N C E S . C O M
  3. 3. D AY O N E : M o n d Ay, M A r c h 1 7 8:00 – 9:00 Registration sponsored by 8:00 – 9:00 Breakfast sponsored by 9:00 – 9:10 • Chair’s Welcome With the aging in of the Baby Boomers and their fluency in technology, what opportunities do you see for emerging technologies that could increase member engagement and help drive costs down? What web and online resources are you interested in? Sales CRM technology? What are the most interesting opportunities that are emerging? Marketing Track Chair Gene Devine, Vice President Cavulus MedicareCRM • 9:10 – 10:00 Senior Member Engagement: A Detailed Look at Effective Ways to Connect and Be Relevant to Members Panelists Paul Carbone, Director of Sales & Marketing UPMC Health Plan • • • Moderator Kevin Mowll, Executive Director RISE What drives seniors’ decision making about health plans? What member engagement practices are most effective? What fosters loyalty among members? What provokes attrition? What are the preferences of different subgroups within the Medicare population? How is the age-in population similar and different? George Dippel, Vice President Client Services Deft Research, LLC 10:00 – 10:15 • • • • Craig Hayden, Vice President, Medicare Products Capital District Physicians Health Plan Tom Reid, Executive Director Hacker Group 11:10 – 12:00 Case Study: Evolution of the Retirement Portal for Age-Ins Morning Break sponsored by 10:15 – 11:10 Executive Panel: Current Trends, Threats, and Opportunities in Medicare Sales & Marketing • • Cyndie O’Brien, Vice President of Sales, Marketing, and Member Service InterValley Health Plan What are the greatest marketing and sales challenges on the horizon? How has increased consolidation in the industry affected sales and marketing efforts? How is the implementation of the ACA with its change in the Medicare Stars program in 2015 going to impact the landscape? In this context, how important is brand image in the selection of client choice in the individual market? What kind of value does a strong brand bring? How do you see the competition shaping up between the local plans and national brands? How do you see the cost structure for member acquisition changing in terms of both marketing and sales dollars? • • • What is now possible in designing a comprehensive retirement portal? What are the key functions of such a portal? ◦◦ Retirement checklist ◦◦ Retirement calculator ◦◦ Retirement calendar ◦◦ Registration for retirement planning events ◦◦ Additional site information Metrics: what is the usage data? What information is revealed about retirement planning behavior? Robert Ditwiler, Chief Executive Officer South Shore Venture Irving Albrecht, AVP, Direct & MA Marketing & New Market Development Blue Cross Blue Shield of South Carolina 12:00 – 1:00 Networking Luncheon sponsored by Marketing Track Sales Track Chair - Gene Devine, Vice President Chair - Brooke Ivey, Sales Director Cavulus MedicareCRM 1:00 – 1:50 • • • • • Big Data/Data Analytics for Marketing What does Big Data look like for Medicare Marketing? How has it created demand for true insights in the business? How do these true insights link the customer lifecycle and journey to help optimize marketing investment and impact? How can taking full advantage of Big Data build a 360 degree view of customers across all channels? What are the opportunities that lie here? What emerging technology is revolutionizing the marketing landscape? How do these advances support visibility into structured and unstructured data? How can increased personalization help guide clients along their respective health journeys? Bloom Marketing Group 1:00 – 1:50 Sales Channels • • • Distribution Optimization: Fully Leveraging An in-depth discussion of the various sales channels enumerating their benefits and faults Creating coherent strategy on resource allocation to the different avenues Identifying unexpected synergies and possibilities for collaboration Martha Murphy, Vice President, Sales Harvard Pilgrim Health Care Jennifer Kallery, Vice President Customer Insights KBM Group Health Services T O R E G I S T E R : C A L L 8 6 6 - 6 7 6 - 7 6 8 9 O R V I S I T U S AT W W W. H E A LT H C A R E - C O N F E R E N C E S . C O M
  4. 4. 1:50 – 2:40 The Age-In Population: Effective Strategies in Timing, Reach, and Communication 1:50 – 2:40 and Execution • • • • • • How is the demographic evolving for the upcoming sets of T65s? When is the optimal time to begin marketing to age-ins? What are the contributing factors in determining marketing scope and pacing? What types of communication are most effective? What are the cultural pitfalls to avoid with this cohort? Linda Armstrong, Executive Vice President, Account Services & Insurance Practice Leader DMW Direct 2:40 – 3:00 3:00 – 4:00 that Sells Itself • • • • • Brand Recognition: How to Create A Plan What is the lift from brand recognition and how does it boost response rates, close rates, and the ROI? How to effectively distill marketing messages into a brand Fully integrating branding in marketing efforts to strengthen the brand Exploring co-branding Focus group case studies Brooke Ivey, Sales Director Bloom Marketing Group 4:00 – 5:00 Advantage • • • • Star Ratings: How to Use Them to Best • How can plans best prepare for AEP season to set the stage for a successful enrollment season? Where are time, money, and energy best spent for the greatest results? What are the best practices for monitoring your sales strategies during AEP? The importance of conducting a structured debrief after AEP Linda Rehrauer, Director, Government Sales Independent Health Afternoon Break 3:00 – 4:00 Sales Gap • • • Jenna Medina, MSL, Segment Marketing Cigna Healthcare of Arizona Successful Conversion: Closing the Lead/ What processes promote the highest execution rates on marketinggenerated leads? Creating systems for sorting leads and distributing them to sales channels best poised for closing What areas are the biggest generators of wasted leads? Craig Hayden, Vice President, Medicare Products Capital District Physicians Health Plan Jameson Keller, Senior Sales Manager Premera Blue Cross 4:00 – 5:00 What is the current significance of Medicare Stars? What are the contributing factors to its change? What has been the impact of the Affordable Care Act? What are the simplest ways that plans can improve their results? What is the role of Medicare Stars in branding and acquisition marketing? What steps can be taken to mitigate low ratings? 5:00 • • The AEP Season: Strategies in Preparation • • • • Successful Strategies in Sales Seminars What are the key components of successful sales seminars? What are the current essential regulatory guidelines to follow? Topics that are of foremost concern to Medicare constituents An in-depth discussion of logistical and planning considerations Matthew Gallagher, Director, Medicare Sales ConnectiCare End of Day One 5:00 – 6:00 Cocktail Reception sponsored by The Conference Organizer Healthcare Education Associates is a division of Financial Research Associates, LLC. Since its inception, Healthcare Education Associates has made its mark on the conference industry by being first-to-market with wellresearched, innovative, content-driven healthcare industry conferences. Healthcare Education Associates positions itself as the preferred resource for healthcare executives who seek cutting-edge information. Our events attract thousands of delegates annually from a cross-section of the healthcare functions including medical, financial, operations, quality, compliance, and risk management. For more information on upcoming events, visit us online: www.healthcare-conferences.com Resource Initiative & Society for Education: RISE (Resource Initiative & Society for Education) Vision: To build a community and an educational system that promotes successful careers for professionals who aim to advance the quality, cost and availability of health care. RISE provides: • • • • • A forum to build professional identity and a network of colleagues A platform to capture and share knowledge and insights A venue to develop and share benchmarks and document best practices Career track development support A channel for building alliances, partnerships and affiliations that fulfill the vision To learn more about RISE and to join, visit us online: www.rasociety.org T O R E G I S T E R : C A L L 8 6 6 - 6 7 6 - 7 6 8 9 O R V I S I T U S AT W W W. H E A LT H C A R E - C O N F E R E N C E S . C O M
  5. 5. D AY T W O : T u e s d Ay, M A r c h 1 8 8:00 – 8:45 Continental Breakfast 8:45 – 9:00 Chair’s Recap of Day One 9:00 – 9:50 Marketing Oversight in Medicare Advantage Sales & • • What are the latest regulatory challenges? What does the landscape look like for the near future? Best practices for marketing and sales executives working with compliance teams 9:50 – 10:10 • • • • Practical tips for preparing for audits and investigations Policies to have in place before CMS gets involved Coping with the aftermath of an audit Common scenarios and mistakes that are made Tyrina D. Blomer, Esq, Chief Regulatory Counsel & Senior Vice President, Compliance Universal American Corp Kristin Buettner, AVP of Compliance - Sales and Marketing Oversight Universal American Corp Morning Break sponsored by health services Marketing Track Sales Track Chair - Gene Devine, Vice President Chair - Brooke Ivey, Sales Director Cavulus MedicareCRM Bloom Marketing Group 10:10 – 11:00 Managing Acquisition Cost: Holding Your Marketing Dollars Accountable to a Result 10:10 – 11:00 Field Sales Management: Creating a Sum Greater than its Parts • • • • • How to leverage your marketing and sales performance analytics to drive lower new member acquisition costs Strategies in allocating marketing dollars to the highest performing lead distribution channels (TV, direct mail, print, billboard, communitybased) through the use of online marketing and sales performance dashboards How to leverage advanced analytics and predictive marketing models to formulate marketing and lead generation strategies Gene Devine, Vice President Cavulus MedicareCRM 11:00 – 12:00 • • • • What combination of in-home sales and sales meetings is optimal? How are productive sales meetings run? ◦◦ Tips on crafting effective presentations ◦◦ Strategies for cultivating audience engagement What is the role of field sales versus telesales on following up on warm leads from sales meetings? Heather Smith, Director of Medicare Sales Excellus Blue Cross Blue Shield and Univera Healthcare 11:00 – 12:00 Outsourcing: Managing Brokers and Brokerage Agencies Fully Leveraging the Web The ins-and-outs of search engine optimization Tools and leading-edge techniques in web page optimization Exploring the best print-to-web strategies Speaker TBA Organization TBA • • • • • • What are the essential considerations in selecting brokers and brokerage agencies for partnership? How can plans recruit the best in the field? What are the best practices in managing these relationships and monitoring broker activity? What measures can be taken to minimize liability? How can plans keep track of and avoid brokers who have participated in professional misconduct? What strategies can be employed to avoid channel conflicts? What are innovative, effective, and compliant ways to incentivize brokers? Brian Eck, Sales Director UCare 12:00 – 1:00 Networking Luncheon 1:00 - 2:00 The Significance of Perspective in Medicare Marketing and Sales Teams 2:00 – 3:00 Retention • • • • • • Methods of assessing the team as a whole, cultivating strengths, and identifying gaps What types of training do marketing and sales professionals need in order to better understand their clients? How to achieve continuity and significance in your marketing and sales practices Considerations in designing a professional environment that motivates, supports, and inspires loyalty in your team Saiful Khan, Vice President, Health Plan Sales MJHS – Elderplan/Homefirst/Safepath Benefits, Inc • Community Outreach – Acquisition and What are the benefits of community-based outreach? Which avenues can health plans access to develop strong community ties and provide relationship-strengthening service? How to incorporate community outreach into your retention and acquisition strategy Cyndie O’Brien, Vice President of Sales, Marketing, and Member Service InterValley Health Plan 3:00 Conference Concludes T O R E G I S T E R : C A L L 8 6 6 - 6 7 6 - 7 6 8 9 O R V I S I T U S AT W W W. H E A LT H C A R E - C O N F E R E N C E S . C O M
  6. 6. SPONSORS PLATINUM Bloom Marketing Group is a national insurance services firm staffed by health care industry experts. Since 2007, dozens of health care clients serving millions of beneficiaries each year have partnered with Bloom Marketing Group to deliver customized technology solutions and call center excellence. Learn more atbloommg.com. RAVE REVIEWS Rave Reviews from Healthcare Education Associates’ Past Medicare Marketing & Sales Summits: Cavulus MedicareCRM is the premier end-to-end member acquisition and retention solution for the Medicare Advantage market. For our regional, statewide, and national clients, we deliver faster member growth and lower acquisition costs. Our CMS-compliant cloud solution is designed exclusively for Medicare marketing, sales, enrollment, and retention operations. Visit www.cavulus.com or contact us at 1-800-760-6915 to learn more about Cavulus, formerly known as HealthPlanCRM. “Topics are timely and relevant.” – Ken Hawkins, Gateway Health Plan “Got a lot of great ideas to expand our plan and engage both members and staff.” – Ashley Chaves, Denver Health “Terrific panel of speakers.” – Mark Kirchberg, Dean GOLD Health Plan DMW Direct, a direct marketing agency, has actively participated in the evolving world of Medicare products since its inception in 1984. DMW has a rich historical perspective that starts with marketing Medicare Supplements in the 1980s to helping launch the first Medicare Risk products in the 1990s. It has continued to assist health insurance companies nationwide launch and grow their Medicare Advantage and Medicare Supplement businesses. Using direct response advertising in all media, DMW Direct strategizes and builds marketing programs designed to sell, support, and retain Medicare plan members, producers, and providers. Hacker Group is a digital/direct agency that likes to say, “Name your number. We’ll hit it.” With years of real world experience within the health care industry, Hacker Group formed HealthHG – its dedicated health insurance practice – to address the highly specialized and complex needs of Medicare marketing. HealthHG can quickly engage with client-specific issues, analyze market conditions and develop marketing campaigns that propel sales. We’re adept at finding your target audience where they live, work and play. We work with great clients like Highmark Blue Cross Blue Shield, AT&T and Carnival Cruise Lines. Learn more at hackergroup.com. TOP REASONS TO ATTEND • Hear directly from sales and marketing professionals about their successes and lessons learned • Gain exposure to the leading edge in technological evolution with Big Data, age-in portals, and automation • Find out how experts are working with the age-in population • Discover successful approaches to building the brand • Understand the current sales and marketing compliance and regulatory issues SILVER KBM Group: Health Services (www.KBMGhealth.com) is a healthcare marketing and customer engagement agency that combines its proprietary national consumer database, AmeriLINK, with sophisticated predictive analytics to drive direct-to-consumer Medicare marketing campaigns and customer loyalty. KBM Group is part of WPP, a $16.5 billion global holding company with an extensive network of marketing, advertising and communication resources. health services South Shore Venture Specialist in marketing to seniors. We represent 30 Medicare advantage plans. Over 16 million pieces mailed during AEP..Our proprietary packages have not been used before in the senior space. We have doubled the capacity of Blue Cross South Carolina. We utilize premiums that have been proven to double results. (Highlighted in a 5 million piece case study.) South Shore offers turnkey services including mailing, premiums, call center services, and all art, graphics, writing and editing for both direct mail pieces and our newsletters. AEP acquisition include seminars and lead generation, 21st-century personalized URLs for aging in campaigns. Modeled data to increase return on investment. Today retention is the new selling. We provide personalized newsletters where your members who have any of the chronic illnesses receive articles targeted directly to them. Our national rewards site enables your members to earn rewards from over 1100 national merchants. This cost your members nothing and your upfront cost is only $495 per month and $495 to set up initially. Contact Bob Ditwiler at 813 – 918 – 3098 or e-mail me at Bob@Southshoreventure.com BRONZE MEDIA PARTNERS • Access new strategies in managing acquisition cost • Benefit from others’ experience in navigating the AEP season • Review approaches to managing brokers and brokerage agencies • Capitalize on successful tactics in closing the lead/sales gap SPONSORSHIP AND EXHIBIT OPPORTUNITIES Enhance your marketing efforts through sponsoring a special event or exhibiting your product at this event. We can design custom sponsorship packages tailored to your marketing needs, such as a cocktail reception or a custom-designed networking event. To learn more about sponsorship opportunities, please contact Jennifer Clemence at (704) 341-2438 or jclemence@ healthcare-conferences.com. T O R E G I S T E R : C A L L 8 6 6 - 6 7 6 - 7 6 8 9 O R V I S I T U S AT W W W. H E A LT H C A R E - C O N F E R E N C E S . C O M
  7. 7. IMPORTANT INFORMATION Marriott Plaza The Marriott Plaza San Antonio sits on six acres of natural lush Texas landscape, just two blocks from the famous River Walk. Guests can stroll in the shade of cypress and palm trees or dine overlooking a courtyard that’s home to Asian pheasants and peacocks. San Antonio’s conference delegates will enjoy all that our hotel offers, including beautifully appointed guest rooms and suites and a serene and captivatingly landscaped outdoor pool. CPE CREDITS Healthcare Education Associates is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org. Sponsored learning activities are measured by program length, with one 50-minute period equal to one CPE credit. One-half CPE credit increments (equal to 25 minutes) are permitted after the first credit has been earned in a given learning activity. Please note that not all state boards adopted this rule. Some participants may not be able to use one-half credit increments. This course is offered as a grouplive course and does not require prerequisites or advance preparation. We offer advanced level courses. Although no prerequisite courses, experience, or advance preparation is required to participate in this program, working knowledge of Healthcare is required, as well as, prior knowledge of the program topic. For specific learning objectives and program description, please refer to the individual conference sessions topics in the conference brochure located on our website: www. healthcare-conferences.com/thefineprint The recommended CPE credit for this course is 13 credits in Specialized Knowledge and Applications. To Register: Fax: 704-341-2640 Mail: Healthcare Education Associates 18705 NE Cedar Drive Battle Ground, WA 98604 Phone: 866-676-7689 Online: www.healthcare-conferences.com The 7th Annual Medicare Marketing & Sales Summit March 17-18, 2014 Marriott Plaza San Antonio 555 South Alamo Street San Antonio, TX 78205 (210) 229-1000 We have a limited number of hotel rooms reserved for the conference. The negotiated room rate of $139 per night will expire on February 23, 2014. We do anticipate this block will sell out prior to this date. To ensure you receive a room at our negotiated rate, book your room early. Upon sell out of the block room rate, availability will be at the hotel’s discretion. FEES AND PAYMENTS The fee for attendance at The 7th Annual Medicare Marketing & Sales Summit is: Health Plans $995 (subject to HEA approval) Standard: $1695 Please make checks payable to Healthcare Education Associates, and write code H204 on your check. You may also pay by Visa, MasterCard, Discover, or American Express. Purchase orders are also accepted. Payments must be received no later than March 10, 2014. Team Discounts: • Three people will receive 10% off • Four people will receive 15% off • Five people or more will receive 20% off In order to secure a group discount, all delegates must place their registrations at the same time. Group discounts cannot be issued retroactively. For more information, please contact Theresa Powers at (704) 341-2437 or tpowers@healthcareconferences.com. CANCELLATIONS: If we receive your request to cancel 30 days or more prior to the conference start date, your registration fee will be refunded minus a $250.00 administrative fee. Cancellations occurring between 29 days and the first day of the conference receive either a 1) $200 refund; or 2) a credit voucher for the amount of the original registration fee, less a $250.00 administrative fee. No refunds or credits will be granted for cancellations received after a conference begins or for no-shows. Credit vouchers are valid for 12 months from the date of issue and can be used by either the person named on the voucher or a colleague from the same company. Please Note: For reasons beyond our control it is occasionally necessary to alter the content and timing of the program or to substitute speakers. Thus, the speakers and agenda are subject to change without notice. In the event of a speaker cancellation, every effort to find a replacement speaker will be made. T O R E G I S T E R : C A L L 8 6 6 - 6 7 6 - 7 6 8 9 O R V I S I T U S AT W W W. H E A LT H C A R E - C O N F E R E N C E S . C O M
  8. 8. The 7th Annual Medicare Marketing & Sales Summit Healthcare Education Associates 200 Washington St. Ste 201 Santa Cruz, CA 95060 Winning Strategies for Maximizing Membership To Register: Fax: (704) 341-2640 Call: (866) 676-7689 Online: www.healthcare-conferences.com Mail: Healthcare Education Associates Attention Mailroom: If undeliverable, please forward to the Chief Marketing or Chief Sales Officer 18705 NE Cedar Drive Battle Ground, WA 98604 Please Mention This Priority Code When Registering Yes! Register me for the conference: Health Plans (subject to HEA approval) - $995 Standard - $1695 Please call me; I’m interested in a group discount for my team. Please call me; I’m interested in exhibition or sponsorship opportunities at this event. I wish to receive updates on HEA’s upcoming events via fax, email and phone. Title Company MasterCard Card number: Exp. Date: Signature: Signature: Name Please bill my: Dept. Check enclosed Visa Amex Discover Name on Card: Please bill me later Make checks payable to Healthcare Education Associates, and write H204 on your check. Address Please mention your priority code when registering: City State Telephone Zip Fax: Conference Code: H204 Email H E A LT H C A R E E D U C AT I O N A S S O C I AT E S P R E S E N T S EA R N 13 CPE CR E D I T S T H E 7 th A N N U A L MEDICARE MARKETING & SALES SUMMIT MARCH 17-18, 2014 MARRIOTT PLAZA SAN ANTONIO, TX Winning Strategies for Maximizing Membership T O R E G I S T E R : C A L L 8 6 6 - 6 7 6 - 7 6 8 9 O R V I S I T U S AT W W W. H E A LT H C A R E - C O N F E R E N C E S . C O M

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