Your SlideShare is downloading. ×
You are here, content strategy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

You are here, content strategy

237
views

Published on

Putting your research deliverables together and starting down the path to a discovery report, recommendations and a content strategy. Beautiful images from Jonathan Colman and my recent trip to South …

Putting your research deliverables together and starting down the path to a discovery report, recommendations and a content strategy. Beautiful images from Jonathan Colman and my recent trip to South Africa inspired this presentation.

Published in: Education

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
237
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Content Strategy Putting it all together Stakeholders Personas Content Inventories Competitive AuditsBy Jérôme from Rouen, FRANCE (◉ ♥) [CC-BY-2.0(http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
  • 2. Your Know Your GoalsImage copyright © jonathon colman http://www.flickr.com/photos/jcolman/
  • 3. You KnowYour People Image copyright © jonathon colman http://www.flickr.com/photos/jcolman/
  • 4. You Know Your ContentImage copyright © jonathon colman http://www.flickr.com/photos/jcolman/
  • 5. Now You Can Give Them a PathImage copyright © jonathon colman http://www.flickr.com/photos/jcolman/
  • 6. Goals Help Us Define TogetherImage copyright © jonathon colman http://www.flickr.com/photos/jcolman/
  • 7. Personas Help Us RelateImage copyright © gatherball
  • 8. Content Inventories Help Us Find Touch PointsImage copyright © gatherballl
  • 9. So We Can Map Experiences That Reach Every PathImage copyright © jonathon colman http://www.flickr.com/photos/jcolman/
  • 10. You can talk to your client about• Where they can go• Who they can bring with them• What they should pack• And what they should leave at home
  • 11. It’s a big world out thereImage copyright © paul watts
  • 12. Rather, it’s a big ecosystemImage copyright © paul watts
  • 13. Reasons to love a competitive audit
  • 14. Get to know the locals and find a way to stand outDifferentiate Image copyright © paul watts
  • 15. We can learn the local dialects and become locals ourselves Domain KnowledgeImage copyright © paul watts
  • 16. We look to others instinctivelyThis way we get a list we can shareBenchmarking Image copyright © Save the Rhinos!
  • 17. Then there’s the competition part…Image copyright © paul watts Others can inspire us Or warn us of danger