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Putting your research deliverables together and starting down the path to a discovery report, recommendations and a content strategy. Beautiful images from Jonathan Colman and my recent trip to South ...

Putting your research deliverables together and starting down the path to a discovery report, recommendations and a content strategy. Beautiful images from Jonathan Colman and my recent trip to South Africa inspired this presentation.

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You are here, content strategy Presentation Transcript

  • 1. Content Strategy Putting it all together Stakeholders Personas Content Inventories Competitive AuditsBy Jérôme from Rouen, FRANCE (◉ ♥) [CC-BY-2.0(http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
  • 2. Your Know Your GoalsImage copyright © jonathon colman http://www.flickr.com/photos/jcolman/
  • 3. You KnowYour People Image copyright © jonathon colman http://www.flickr.com/photos/jcolman/
  • 4. You Know Your ContentImage copyright © jonathon colman http://www.flickr.com/photos/jcolman/
  • 5. Now You Can Give Them a PathImage copyright © jonathon colman http://www.flickr.com/photos/jcolman/
  • 6. Goals Help Us Define TogetherImage copyright © jonathon colman http://www.flickr.com/photos/jcolman/
  • 7. Personas Help Us RelateImage copyright © gatherball
  • 8. Content Inventories Help Us Find Touch PointsImage copyright © gatherballl
  • 9. So We Can Map Experiences That Reach Every PathImage copyright © jonathon colman http://www.flickr.com/photos/jcolman/
  • 10. You can talk to your client about• Where they can go• Who they can bring with them• What they should pack• And what they should leave at home
  • 11. It’s a big world out thereImage copyright © paul watts
  • 12. Rather, it’s a big ecosystemImage copyright © paul watts
  • 13. Reasons to love a competitive audit
  • 14. Get to know the locals and find a way to stand outDifferentiate Image copyright © paul watts
  • 15. We can learn the local dialects and become locals ourselves Domain KnowledgeImage copyright © paul watts
  • 16. We look to others instinctivelyThis way we get a list we can shareBenchmarking Image copyright © Save the Rhinos!
  • 17. Then there’s the competition part…Image copyright © paul watts Others can inspire us Or warn us of danger