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Content Strategy                                 Putting it all together                                     Stakeholders ...
Your Know Your GoalsImage copyright © jonathon colman http://www.flickr.com/photos/jcolman/
You KnowYour People              Image copyright © jonathon colman              http://www.flickr.com/photos/jcolman/
You                                                                           Know                                        ...
Now You Can Give Them a PathImage copyright © jonathon colman http://www.flickr.com/photos/jcolman/
Goals Help Us Define TogetherImage copyright © jonathon colman http://www.flickr.com/photos/jcolman/
Personas Help Us RelateImage copyright © gatherball
Content Inventories Help Us Find                      Touch PointsImage copyright © gatherballl
So We Can Map Experiences                 That Reach Every PathImage copyright © jonathon colman http://www.flickr.com/pho...
You can talk to your client about•   Where they can go•   Who they can bring with them•   What they should pack•   And wha...
It’s a big world out thereImage copyright © paul watts
Rather, it’s a big ecosystemImage copyright © paul watts
Reasons to love a competitive audit
Get to know the locals        and find a way to stand outDifferentiate                                      Image copyrigh...
We can learn the local dialects                                         and become locals ourselves      Domain KnowledgeI...
We look to others instinctivelyThis way we get a list we can shareBenchmarking                                      Image ...
Then there’s the competition part…Image copyright © paul watts                               Others can inspire us        ...
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You are here, content strategy

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Putting your research deliverables together and starting down the path to a discovery report, recommendations and a content strategy. Beautiful images from Jonathan Colman and my recent trip to South Africa inspired this presentation.

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Transcript of "You are here, content strategy "

  1. 1. Content Strategy Putting it all together Stakeholders Personas Content Inventories Competitive AuditsBy Jérôme from Rouen, FRANCE (◉ ♥) [CC-BY-2.0(http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
  2. 2. Your Know Your GoalsImage copyright © jonathon colman http://www.flickr.com/photos/jcolman/
  3. 3. You KnowYour People Image copyright © jonathon colman http://www.flickr.com/photos/jcolman/
  4. 4. You Know Your ContentImage copyright © jonathon colman http://www.flickr.com/photos/jcolman/
  5. 5. Now You Can Give Them a PathImage copyright © jonathon colman http://www.flickr.com/photos/jcolman/
  6. 6. Goals Help Us Define TogetherImage copyright © jonathon colman http://www.flickr.com/photos/jcolman/
  7. 7. Personas Help Us RelateImage copyright © gatherball
  8. 8. Content Inventories Help Us Find Touch PointsImage copyright © gatherballl
  9. 9. So We Can Map Experiences That Reach Every PathImage copyright © jonathon colman http://www.flickr.com/photos/jcolman/
  10. 10. You can talk to your client about• Where they can go• Who they can bring with them• What they should pack• And what they should leave at home
  11. 11. It’s a big world out thereImage copyright © paul watts
  12. 12. Rather, it’s a big ecosystemImage copyright © paul watts
  13. 13. Reasons to love a competitive audit
  14. 14. Get to know the locals and find a way to stand outDifferentiate Image copyright © paul watts
  15. 15. We can learn the local dialects and become locals ourselves Domain KnowledgeImage copyright © paul watts
  16. 16. We look to others instinctivelyThis way we get a list we can shareBenchmarking Image copyright © Save the Rhinos!
  17. 17. Then there’s the competition part…Image copyright © paul watts Others can inspire us Or warn us of danger
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