ModCloth’s mission is to democratize the fashion industry with customer feedback and validation.Programs like Be the Buyer™ allow customers to vote items from emerging designers into production.ModCloth has built a loyal community through engaging, interactive contests on our blog and an active involvement in social.
The real contenders: Differentiation• Curation• Content Flow• Community• COMMITMENT
E-commerce Evaluations: Ask yourself• Do you understand your customer, market andopportunity? Is that clear in your copy and display?• What is the curation policy, workflow and experience?• Have you invested in faceted navigation and taxonomy?• Do you give people a reason to return everyday?• What is your product display flow from results to detail?• Consider each page without its sisters, is it stillunderstandable and attractive outside of the nav flow?• Are professionals writing your copy and photographingyour product with customers in mind?• What’s your commitment to community?
You can audit for content experience: inventory• All these words support search,internally and externally