Lean Content and Lean Startup Seattle
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Lean Content and Lean Startup Seattle

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Presentation by Kelsye Nelson and Misty Weaver at Lean Startup Seattle December 2, 2013 ...

Presentation by Kelsye Nelson and Misty Weaver at Lean Startup Seattle December 2, 2013

Content Strategy and Marketing for the Lean Startup: An exercise in editorial calendar, using templates and creating / repurposing content for multiple channels.

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Lean Content and Lean Startup Seattle Lean Content and Lean Startup Seattle Presentation Transcript

  • Kelsye Nelson @kelsye Misty Weaver @meaningmeasure Lean Startup Seattle http://www.meetup.com/Lean-Startup-Seattle/ @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
  • Kelsye Nelson  Co-founder of Writer.ly   @LeanStartupSEA #LeanStartupSEA @kelsye Misty Weaver  Content Strategist  Lecturer, UW iSchool  @meaningmeasure
  • “Useful, usable content is a process, not a product. It needs people who are responsible for ongoing, editorial oversight. Set standards to inform changes and inspire growth.” – From Content Strategy for the Web by Kristina Halvorson @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
  • Credible  Clear  Consistent  @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
  • Business goals  Audience pains and passions  Systems and Channels  @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
  • @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
  •  Social media is a great way to listen Audience pain and passions  What channels they use  What terms they use  The Hummingbird Effect @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
  • Process for listening  Rhythm for writing  System for keeping on schedule  @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
  • @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
  • • Brainstorm • Create • Edit/Optimiz e • Publish @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
  • @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
  • What titles can you generate?  How would you write a short summary (snippet)?  What short headlines would you create for social media channels?  Are there topics, keywords or hashtags you’d apply?  @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
  • Local Resources Content Strategy Seattle Meetup - http://www.meetup.com/Content-Strategy-Seattle/ Writer.ly - https://www.writer.ly/home Distilled - http://www.distilled.net/blog/ Portent - http://www.portent.com/blog/ Books and Marketing Blogs Content Strategy for the Web - http://contentstrategy.com/ Content Marketing Institute - http://contentmarketinginstitute.com/ HubSpot - http://blog.hubspot.com/ @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure