Information Architecture: Intro to the Job, Lecture Day 2

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Some of my favorite references, links and visuals when discussing information architecture as a career with my students.

Some of my favorite references, links and visuals when discussing information architecture as a career with my students.

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  • 1. Special Topic in Information Architecture Content StrategyContent Strategy The Information School University of Washington
  • 2. Objectives Introduce and Understand • Overlapping practices in IA, UX • What do IAs actually do: skills and deliverables • What is our IA Project Process?Content Strategy The Information School University of Washington
  • 3. Readings • Cummings, Michael (2009). Information Architecture. Retrieved 23 March 2011 from Interaction-Design.org: http://www.interaction- design.org/encyclopedia/information_architecture.html • What is IA. Retrieved 23 March 2011 from iainstitute.org: http://iainstitute.org/en/learn/resources/what_is_ia.php • Davis, Nathaniel (2011). Framing the Practice of Information Architecture. Retrieved 1 December 2011 from http://uxmatters.com/mt/archives/2011/09/framing-the-practice-of- information-architecture.php • Davis, Nathaniel (2011). The T-Model and Strategies for Hiring IA Practitioners Part 1. Retreived December 1 2012 from http://www.uxmatters.com/mt/archives/2011/10/the-t-model-and- strategies-for-hiring-ia-practitioners-part-1.php.Content Strategy The Information School University of Washington
  • 4. Content Strategy Frank C. Müller The Information School University of Washington
  • 5. Keywords • User Centered Design • User Experience • Information Architecture • User Interface • Interaction Design • ContentContent Strategy The Information School University of Washington
  • 6. Keywords Information Architecture is a set of methods for classifying, storing, accessing, displaying and using information. ORContent Strategy The Information School University of Washington
  • 7. Interaction Design Foundation Information Architecture is a discipline and a set of methods that aim to identify and organize information in a purposeful and service-oriented way. It is also a term used to describe the resulting document or documents that define the facets of a given information domain. The goal of Information Architecture is to improve information access, relevancy, and usefulness to a given audience, as well as improve the publishing entitys ability to maintain and develop the information over time. It is primarily associated with website design and it is directly related to the following professional disciplines: User interface design, content development, content management, usability engineering, interaction design, and user experience design. It is also indirectly related to database design, document design, and knowledge management. http://www.interaction-design.org/encyclopedia/information_architecture.htmlContent Strategy The Information School University of Washington
  • 8. • The structural design of shared information environments. • The art and science of organizing and labeling web sites, intranets, online communities and software to support usability and findability. • An emerging community of practice focused on bringing principles of design and architecture to the digital landscape. http://iainstitute.org/en/learn/resources/what_is_ia.phpContent Strategy The Information School University of Washington
  • 9. Explain IA http://www.flickr.com/groups/explainia/ Murray Thompson murdocke23Content Strategy The Information School University of Washington
  • 10. Explain IA http://www.flickr.com/photos/boltron/4329185089/in/pool-1326826@N23/ Explain IA Grand Prize Award-Winning entry for the Explain IA Contest. Shot and directed by Nate Bolt and Kate Nartker who make these weird videos for fun as Beep Show. This one was for for Bolt | Peters. Starring Audrey as "daughter" and Frances James as "mother."Content Strategy The Information School University of Washington
  • 11. Rosenfeld and Morville’s Information Architecture Iceberg http://uxmatters.com/mt/archives/2011/09/framing-the-practice-of-information-architecture.php http://uxmatters.com/mt/archives/2011/09/framing-the-practice-of-information-architecture.phpContentStrategyContent Strategy The Information School University of Washington
  • 12. Nate Davis Information Architecture Iceberg http://uxmatters.com/mt/archives/2011/09/framing-the-practice-of-information-architecture.phpContent Strategy The Information School University of Washington
  • 13. Boersma T-Model for user experience design Davis, Nathaniel (2011). The T-Model and Strategies for Hiring IA Practitioners: Part 2. Retrieved 1 December 2011 fromhttp://www.uxmatters.com/mt/archives/2011/11/the-t-model-and-strategies-for-hiring-ia-practitioners-part- 2.phpContentStrategyContent Strategy The Information School University of Washington
  • 14. Segmentation of UX practice verticalsContentStrategyContent Strategy The Information School The Information School University of of Washington University Washington
  • 15. Competencies of a freshman IA practitionerContent Strategy The Information School University of Washington
  • 16. Competencies of a junior IA practitionerContent Strategy The Information School University of Washington
  • 17. Competencies of a senior IA practitionerContent Strategy The Information School University of Washington
  • 18. BingoContent Strategy The Information School University of Washington
  • 19. Activity a job by any other name Match the job title to the descriptionContent Strategy The Information School University of Washington
  • 20. Activity a job by any nameContent Strategy The Information School University of Washington
  • 21. Content Strategy The Information School Ron Armstrong University of Washington
  • 22. WASP Curriculum Competencies http://interact.webstandards.org/curriculum/user-science/information- architecture-1?overview Research/Project Definition Content Organization & Structure Process: Flows, Storyboards, Patterns Structure: Maps, Diagrams, Wireframes Interaction: Specifications, PrototypesContent Strategy The Information School University of Washington
  • 23. Activities and deliverables in an IA Project Conduct Client Interviews Storyboarding User Needs/Research Overview Process Flows Project Brief Create a Persona Conduct a Competitive Analysis Global Site Map Page Description Diagram Wireframe Create Content Inventory Conduct Content Audit Create Content Map Functional Specifications Card Sort Prototype Usability Test Plan Usability TestingContent Strategy The Information School University of Washington
  • 24. IA Project Process Research Design Instruct Why What HowContent Strategy The Information School University of Washington
  • 25. IA Project Process Define Decide Demonstrate Research Design InstructContent Strategy The Information School University of Washington
  • 26. IA Project Process Define Decide Demonstrate Then What?Content Strategy The Information School University of Washington
  • 27. IA Project Process Define Decide Demonstrate Research Design Instruct Client Organization Requirements •Business Goals Labels/Terms •Business Brief Users/Audience Structure Specifications •User Needs Maps •Persona Content Actions Interactions •Audit Analysis Flows Prototypes •Strategy Discovery Design Development Why What HowContent Strategy The Information School University of Washington
  • 28. Questions?Content Strategy The Information School University of Washington
  • 29. Does it always have to be this way? • It depends…Content Strategy The Information School University of Washington
  • 30. How long does it take? • It depends…Content Strategy The Information School University of Washington
  • 31. Where does it really start • Scope • Budget • TimelineContent Strategy The Information School University of Washington
  • 32. IA Project Process Define Decide Demonstrate Research Design Instruct Discovery Plan Presentation Why What How Where will you be working?Content Strategy The Information School University of Washington
  • 33. Extras: Match the Tool What is this deliverable? What can you use to make it? IA Institute http://iainstitute.org/tools/ Konigi http://konigi.com/tools/overview Rapid Prototypes http://adaptivepath.com/ideas/rapid-prototyping-tools User Experience Deliverables http://semanticstudios.com/publications/semantics/000228.phpContent Strategy The Information School University of Washington
  • 34. Examples of Why Stories. A good story about a Personas. Portraits and profiles of user users experience can help people types (and their goals and behaviors) to see the problem (or remind us all that "you are not the user" opportunity), motivate people to and serve as an invaluable compass for take action, and stick in peoples design and development. memories long after were gone. Peter Morville “User Experience Deliverables” Semantic Studios http://semanticstudios.com/publications/semantics/000228.phpContent Strategy The Information School University of Washington
  • 35. Examples of What Concept Maps. In the territory System Maps. A visual representation of of concepts, a good map can objects and relationships within a system help us see where we are and can aid understanding and finding for decide what to do by both stakeholders and users. Shift gears establishing from "as-is" to "to-be" and you have a landmarks, clarifying blueprint for structural redesign. relationships, and identifying true north. Peter Morville “User Experience Deliverables” Semantic Studios http://semanticstudios.com/publications/semantics/000228.phpContent Strategy The Information School University of Washington
  • 36. Examples of How Specifications. An explicit set Prototypes. From paper prototypes to of requirements describing the pre-alpha software and hardware, behavior or function of a working models drive rapid iteration and system is often a necessary emotional engagement by showing how a element in the transition from product will look and feel. design to development. Peter Morville “User Experience Deliverables” Semantic Studios http://semanticstudios.com/publications/semantics/000228.phpContent Strategy The Information School University of Washington