Special Topic in          Information Architecture           Content StrategyContent Strategy                      The Inf...
Objectives  Introduce and Understand  • Overlapping practices in IA, UX  • What do IAs actually do: skills and    delivera...
Readings  • Cummings, Michael (2009). Information Architecture. Retrieved 23    March 2011 from Interaction-Design.org: ht...
Content Strategy Frank C. Müller    The Information School                   University of Washington
Keywords  •   User Centered Design  •   User Experience  •   Information Architecture  •   User Interface  •   Interaction...
Keywords  Information Architecture is a set of methods  for classifying, storing, accessing, displaying  and using informa...
Interaction Design Foundation  Information Architecture is a discipline and a set of methods that aim to  identify and org...
• The structural design of shared information    environments.  • The art and science of organizing and labeling    web si...
Explain IA  http://www.flickr.com/groups/explainia/                                                         Murray Thompso...
Explain IA    http://www.flickr.com/photos/boltron/4329185089/in/pool-1326826@N23/                                        ...
Rosenfeld and Morville’s Information           Architecture Iceberg                     http://uxmatters.com/mt/archives/2...
Nate Davis Information Architecture Iceberg                       http://uxmatters.com/mt/archives/2011/09/framing-the-pra...
Boersma T-Model for user experience design Davis, Nathaniel (2011). The T-Model and Strategies for Hiring IA Practitioners...
Segmentation of UX practice verticalsContentStrategyContent Strategy                                          The Informat...
Competencies of a freshman IA practitionerContent Strategy                         The Information School                 ...
Competencies of a junior IA practitionerContent Strategy                          The Information School                  ...
Competencies of a senior IA practitionerContent Strategy                         The Information School                   ...
BingoContent Strategy            The Information School                           University of Washington
Activity a job by any other name    Match the job title to the descriptionContent Strategy                              Th...
Activity a job by any nameContent Strategy                        The Information School                                  ...
Content Strategy                The Information School                   Ron Armstrong University of Washington
WASP Curriculum Competencies http://interact.webstandards.org/curriculum/user-science/information- architecture-1?overview...
Activities and deliverables in an IA Project    Conduct Client Interviews                   Storyboarding    User Needs/Re...
IA Project Process  Research         Design   Instruct   Why             What     HowContent Strategy                    T...
IA Project Process   Define          Decide       Demonstrate    Research           Design   InstructContent Strategy     ...
IA Project Process  Define               Decide   Demonstrate              Then What?Content Strategy                     ...
IA Project Process   Define               Decide         Demonstrate   Research             Design         Instruct   Clie...
Questions?Content Strategy             The Information School                            University of Washington
Does it always have to be this                 way?  • It depends…Content Strategy                  The Information School...
How long does it take?  • It depends…Content Strategy                  The Information School                             ...
Where does it really start  • Scope  • Budget  • TimelineContent Strategy                 The Information School          ...
IA Project Process    Define         Decide   Demonstrate    Research       Design   Instruct    Discovery      Plan     P...
Extras: Match the Tool What is this deliverable? What can you use to make it? IA Institute http://iainstitute.org/tools/ K...
Examples of Why   Stories. A good story about a                                  Personas. Portraits and profiles of user ...
Examples of What   Concept Maps. In the territory                                 System Maps. A visual representation of ...
Examples of How   Specifications. An explicit set                                Prototypes. From paper prototypes to   of...
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Information Architecture: Intro to the Job, Lecture Day 2

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Some of my favorite references, links and visuals when discussing information architecture as a career with my students.

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Information Architecture: Intro to the Job, Lecture Day 2

  1. 1. Special Topic in Information Architecture Content StrategyContent Strategy The Information School University of Washington
  2. 2. Objectives Introduce and Understand • Overlapping practices in IA, UX • What do IAs actually do: skills and deliverables • What is our IA Project Process?Content Strategy The Information School University of Washington
  3. 3. Readings • Cummings, Michael (2009). Information Architecture. Retrieved 23 March 2011 from Interaction-Design.org: http://www.interaction- design.org/encyclopedia/information_architecture.html • What is IA. Retrieved 23 March 2011 from iainstitute.org: http://iainstitute.org/en/learn/resources/what_is_ia.php • Davis, Nathaniel (2011). Framing the Practice of Information Architecture. Retrieved 1 December 2011 from http://uxmatters.com/mt/archives/2011/09/framing-the-practice-of- information-architecture.php • Davis, Nathaniel (2011). The T-Model and Strategies for Hiring IA Practitioners Part 1. Retreived December 1 2012 from http://www.uxmatters.com/mt/archives/2011/10/the-t-model-and- strategies-for-hiring-ia-practitioners-part-1.php.Content Strategy The Information School University of Washington
  4. 4. Content Strategy Frank C. Müller The Information School University of Washington
  5. 5. Keywords • User Centered Design • User Experience • Information Architecture • User Interface • Interaction Design • ContentContent Strategy The Information School University of Washington
  6. 6. Keywords Information Architecture is a set of methods for classifying, storing, accessing, displaying and using information. ORContent Strategy The Information School University of Washington
  7. 7. Interaction Design Foundation Information Architecture is a discipline and a set of methods that aim to identify and organize information in a purposeful and service-oriented way. It is also a term used to describe the resulting document or documents that define the facets of a given information domain. The goal of Information Architecture is to improve information access, relevancy, and usefulness to a given audience, as well as improve the publishing entitys ability to maintain and develop the information over time. It is primarily associated with website design and it is directly related to the following professional disciplines: User interface design, content development, content management, usability engineering, interaction design, and user experience design. It is also indirectly related to database design, document design, and knowledge management. http://www.interaction-design.org/encyclopedia/information_architecture.htmlContent Strategy The Information School University of Washington
  8. 8. • The structural design of shared information environments. • The art and science of organizing and labeling web sites, intranets, online communities and software to support usability and findability. • An emerging community of practice focused on bringing principles of design and architecture to the digital landscape. http://iainstitute.org/en/learn/resources/what_is_ia.phpContent Strategy The Information School University of Washington
  9. 9. Explain IA http://www.flickr.com/groups/explainia/ Murray Thompson murdocke23Content Strategy The Information School University of Washington
  10. 10. Explain IA http://www.flickr.com/photos/boltron/4329185089/in/pool-1326826@N23/ Explain IA Grand Prize Award-Winning entry for the Explain IA Contest. Shot and directed by Nate Bolt and Kate Nartker who make these weird videos for fun as Beep Show. This one was for for Bolt | Peters. Starring Audrey as "daughter" and Frances James as "mother."Content Strategy The Information School University of Washington
  11. 11. Rosenfeld and Morville’s Information Architecture Iceberg http://uxmatters.com/mt/archives/2011/09/framing-the-practice-of-information-architecture.php http://uxmatters.com/mt/archives/2011/09/framing-the-practice-of-information-architecture.phpContentStrategyContent Strategy The Information School University of Washington
  12. 12. Nate Davis Information Architecture Iceberg http://uxmatters.com/mt/archives/2011/09/framing-the-practice-of-information-architecture.phpContent Strategy The Information School University of Washington
  13. 13. Boersma T-Model for user experience design Davis, Nathaniel (2011). The T-Model and Strategies for Hiring IA Practitioners: Part 2. Retrieved 1 December 2011 fromhttp://www.uxmatters.com/mt/archives/2011/11/the-t-model-and-strategies-for-hiring-ia-practitioners-part- 2.phpContentStrategyContent Strategy The Information School University of Washington
  14. 14. Segmentation of UX practice verticalsContentStrategyContent Strategy The Information School The Information School University of of Washington University Washington
  15. 15. Competencies of a freshman IA practitionerContent Strategy The Information School University of Washington
  16. 16. Competencies of a junior IA practitionerContent Strategy The Information School University of Washington
  17. 17. Competencies of a senior IA practitionerContent Strategy The Information School University of Washington
  18. 18. BingoContent Strategy The Information School University of Washington
  19. 19. Activity a job by any other name Match the job title to the descriptionContent Strategy The Information School University of Washington
  20. 20. Activity a job by any nameContent Strategy The Information School University of Washington
  21. 21. Content Strategy The Information School Ron Armstrong University of Washington
  22. 22. WASP Curriculum Competencies http://interact.webstandards.org/curriculum/user-science/information- architecture-1?overview Research/Project Definition Content Organization & Structure Process: Flows, Storyboards, Patterns Structure: Maps, Diagrams, Wireframes Interaction: Specifications, PrototypesContent Strategy The Information School University of Washington
  23. 23. Activities and deliverables in an IA Project Conduct Client Interviews Storyboarding User Needs/Research Overview Process Flows Project Brief Create a Persona Conduct a Competitive Analysis Global Site Map Page Description Diagram Wireframe Create Content Inventory Conduct Content Audit Create Content Map Functional Specifications Card Sort Prototype Usability Test Plan Usability TestingContent Strategy The Information School University of Washington
  24. 24. IA Project Process Research Design Instruct Why What HowContent Strategy The Information School University of Washington
  25. 25. IA Project Process Define Decide Demonstrate Research Design InstructContent Strategy The Information School University of Washington
  26. 26. IA Project Process Define Decide Demonstrate Then What?Content Strategy The Information School University of Washington
  27. 27. IA Project Process Define Decide Demonstrate Research Design Instruct Client Organization Requirements •Business Goals Labels/Terms •Business Brief Users/Audience Structure Specifications •User Needs Maps •Persona Content Actions Interactions •Audit Analysis Flows Prototypes •Strategy Discovery Design Development Why What HowContent Strategy The Information School University of Washington
  28. 28. Questions?Content Strategy The Information School University of Washington
  29. 29. Does it always have to be this way? • It depends…Content Strategy The Information School University of Washington
  30. 30. How long does it take? • It depends…Content Strategy The Information School University of Washington
  31. 31. Where does it really start • Scope • Budget • TimelineContent Strategy The Information School University of Washington
  32. 32. IA Project Process Define Decide Demonstrate Research Design Instruct Discovery Plan Presentation Why What How Where will you be working?Content Strategy The Information School University of Washington
  33. 33. Extras: Match the Tool What is this deliverable? What can you use to make it? IA Institute http://iainstitute.org/tools/ Konigi http://konigi.com/tools/overview Rapid Prototypes http://adaptivepath.com/ideas/rapid-prototyping-tools User Experience Deliverables http://semanticstudios.com/publications/semantics/000228.phpContent Strategy The Information School University of Washington
  34. 34. Examples of Why Stories. A good story about a Personas. Portraits and profiles of user users experience can help people types (and their goals and behaviors) to see the problem (or remind us all that "you are not the user" opportunity), motivate people to and serve as an invaluable compass for take action, and stick in peoples design and development. memories long after were gone. Peter Morville “User Experience Deliverables” Semantic Studios http://semanticstudios.com/publications/semantics/000228.phpContent Strategy The Information School University of Washington
  35. 35. Examples of What Concept Maps. In the territory System Maps. A visual representation of of concepts, a good map can objects and relationships within a system help us see where we are and can aid understanding and finding for decide what to do by both stakeholders and users. Shift gears establishing from "as-is" to "to-be" and you have a landmarks, clarifying blueprint for structural redesign. relationships, and identifying true north. Peter Morville “User Experience Deliverables” Semantic Studios http://semanticstudios.com/publications/semantics/000228.phpContent Strategy The Information School University of Washington
  36. 36. Examples of How Specifications. An explicit set Prototypes. From paper prototypes to of requirements describing the pre-alpha software and hardware, behavior or function of a working models drive rapid iteration and system is often a necessary emotional engagement by showing how a element in the transition from product will look and feel. design to development. Peter Morville “User Experience Deliverables” Semantic Studios http://semanticstudios.com/publications/semantics/000228.phpContent Strategy The Information School University of Washington

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