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Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
Editorial Strategy as Empathy for the Internal User
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Editorial Strategy as Empathy for the Internal User

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Presentation at IA/UX Meetup Seattle on August 12th with James Sweeney. …

Presentation at IA/UX Meetup Seattle on August 12th with James Sweeney.

5 steps for User Experience and Content Strategy professionals in creating internal systems that help staff deliver content.

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  • Where we Analyze:
    Knowing what we have and if it meets our goals and needs.
  • Transcript

    • 1. Editorial Strategy as Empathy: Serving Internal Users Misty Weaver @meaningmeasure Seattle IA/UX Meetup #SeattleUX http://www.morguefile.com/creative/hotblack
    • 2. Your content process starts with 1. External audience assessment 2. Content assessment and modeling 3. Tasks and roles 4. Workflow 5. Schedule @meaningmeasure #SeattleUX
    • 3. Provide the right content, for the right people, in the right place, at the right time. Meghan Casey http://uxmag.com/articles/get-your-content-strategy-out-of-the-drawer-with-governance
    • 4. Provide the right content, for the right people, in the right place, at the right time, with a system.
    • 5. http://www.richardingram.co.uk/downloads/content_strategy_app_2038.png http://www.smashingmagazine.com/2011/06/03/content-strategy-optimizing-your-efforts-for-success/ What we mean when we say content strategy @meaningmeasure #SeattleUX
    • 6. Content Strategy Shapes Technical • Information Architecture • Taxonomy • Metadata / Schema • XML / DITA • CMS • SEO Editorial • Branding • Messaging • Voice and Tone • Content Creation and Planning • Content for Human Consumption
    • 7. Project Management Always Project • Resource Assessment • Workflows • Scheduling • Velvet Hammer
    • 8. Part 1: What do those people need? • To find relevant, helpful content • Make a decision • Take action
    • 9. Creating a priority list for content What information do you need to make a decision about attending an IA meetup?
    • 10. • Date and Time • Title • Topic • Speaker • Price • What’s the benefit to me? • Location • Description • Agenda • Menu (food allergies) • How many people are going? Do I know any of them and/or like/dislike them? • How to register Content Checklist
    • 11. • Date and Time • Title • Topic • Speaker • Price • What’s the benefit to me? • Location • Description • Agenda • Menu (food allergies) • How many people are going? Do I know any of them and/or like/dislike them? • Speaker Description and Bio • Art, visual collateral • Email Marketing • Social Media Marketing • Volunteers • Sponsors • Venue • Speaker slides • Post event email • Post event photos, video, slides Content Checklist
    • 12. Assess, Model, & Form Content
    • 13. Part 2: What do I have? http://www.morguefile.com/creative/wedhatted
    • 14. From Assessment to Content Model http://www.clevegibbon.com/content-modeling/content-models/the-design-content-model/
    • 15. Event Speaker VenueDescription • Title • Time, Date • Price • Registration • Agenda • Description Content Model
    • 16. • Create • Edit • Approve • Publish • Distribute • Update/Archive Part 3: What can we do?
    • 17. http://www.amazon.com/The-Digital-Crown-Winning-Content/dp/0124076742
    • 18. Relates to our internal systems as well as access we provide through distribution of content http://intentionaldesign.ca/
    • 19. • Create • Edit • Approve • Publish • Distribute • Update/Archive • Creators • Editors • Approvers • Publishers • Distributors • Managers From Tasks to Roles
    • 20. Part 4: How do we make the work flow? @sjrosenbaum
    • 21. http://intentionaldesign.ca/2011/03/29/content-workflow-diagram/ Margot Bloomstein Content Strategy at Work http://appropriateinc.com/book/ Workflow at AdoptUsKids Vanessa Casavant @casavant
    • 22. Workflow at AdoptUsKids
    • 23. Workflow at AdoptUsKids
    • 24. What do we get out of it?
    • 25. Part 5: Timing
    • 26. Enjoy these links • Meghan Casey http://uxmag.com/articles/get-your-content-strategy-out-of-the- drawer-with-governance • Richard Ingram http://www.smashingmagazine.com/2011/06/03/content- strategy-optimizing-your-efforts-for-success/ • Cleve Gibbon http://www.clevegibbon.com/content-modeling/content- models/the-design-content-model/ • Ahava Leibtag – Buy this book! http://www.amazon.com/The-Digital-Crown- Winning-Content/dp/0124076742 • Rahel Bailie http://intentionaldesign.ca/ • Margot Bloomstein – Buy this book, too! http://appropriateinc.com/book/ Tweet me about it @meaningmeasure

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