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What is Yelp?
What is Yelp?
What is Yelp?
What is Yelp?
What is Yelp?
What is Yelp?
What is Yelp?
What is Yelp?
What is Yelp?
What is Yelp?
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What is Yelp?

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A presentation about the functions of Yelp and its application to marketing businesses. We address the pros and cons of usage and outline some best practices,

A presentation about the functions of Yelp and its application to marketing businesses. We address the pros and cons of usage and outline some best practices,

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Transcript

  • 1.
  • 2. Me,
    & My Business!
    An IMC Monthly Presentation
    Morgan Davis
    0ct. 7th/2011
    Images legally taken from Yelp.com & Creative Commons image Search
  • 3. What is YELP?
  • 4.
  • 5. The first review was submitted to Yelp on
    October 12, 2004, Katherine W. wrote:
    "dirt cheap, good falafels.“
    By May 2008, 10 million unique visitors
    arrived each month.
    On June 27, 2011, 32,425 reviews were added to Yelp in one 24- hour period.
    (http://www.theatlantic.com/technology/archive/2011/07/infographic-the-incredible-six-year-history-of-yelp-reviews/242072/)
  • 6. Engaging platform
    Brand Advocates
    Contributes to local online community
    Mobile Apps.
    Advertising
    How YELP can HELP
  • 7. Awful reviews
    SCAMMERS and fake reviews
    Angry response to reviews by businesses
    YELP sales practices (accused)
    Disgruntled patrons and employees
    Difficulty removing a review
    How YELP HURTS
  • 8. Write reviews and become an influencer
    Follow local influential reviewers
    Measure and understand analytics
    Know where your reviews are coming from
    Encourage reviews
    Engage or pioneer the local YELP community
    Google Places and Google+
    Insights and Advice
  • 9. Write a review of the Student Association on Yelp and follow us on FB and Twitter.
    www.facebook.com/SAvoiceSLC
    @SAvoiceSLC
    I will follow and retweet (at least once) anyone that writes a review on the SA YELP page! #gotklout?
    You YELP me & I’ll help you
  • 10. Thanks a bunch! Questions?
    Be sure to connect with me! @Morgan_KEC, facebook.com/mdavis20
    facebook.com/IMCmonthly

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