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Social b2 b
Social b2 b
Social b2 b
Social b2 b
Social b2 b
Social b2 b
Social b2 b
Social b2 b
Social b2 b
Social b2 b
Social b2 b
Social b2 b
Social b2 b
Social b2 b
Social b2 b
Social b2 b
Social b2 b
Social b2 b
Social b2 b
Social b2 b
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Social b2 b

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  • A process for identifying prospective businesses, qualifying and quantifying their activities with our brand and our social influence on them, and leading them to future purchasing and potential advocacy.
  • Transcript

    • 1. Marketing &Social Media B2B MarketingThe Social MediaValue Chain
    • 2. Morgan Davis @Morgan_KTrevorDufresne@TtotheDufresn
    • 3. Social MediaValueThe B2BSocial MediaValue ChainRecommendations
    • 4. Business toBusiness is about the people
    • 5. SocialMediaValue
    • 6. End user education Public Relations Search EngineOptimization (SEO)
    • 7. Influence MonitoringCalling out prospects
    • 8. The SocialMedia Value Chain
    • 9. ExposureTotal number of visits directed fromsocial locations Number of fans, followers, friendsBrand recognition
    • 10. Acknowledgementrospect acknowledgementPTotal visits Where they came from When they got there How they got thereMeasure the conversionrates from visitor to activeparticipator
    • 11. Conversation
    • 12. ConversationMeasurement Numbers Total users Mentions Links External traffic
    • 13. ConversationActivity type Sharing Posting Developing content Blog Video Reviews
    • 14. ConversationPrivate/Public Platforms Personal blogs Public blogs Facebook Linked in Youtube
    • 15. ConversionDemonstration of Commitment Subscriptions Reactions Reviews Comments SharesResponse Provide the information they need Demonstrate value Build the relationshipPurchase What % of the users become buyers?
    • 16. AdvocacyIdentification of people of influence Find their platforms Find their audienceInfluence Engage them Create value for themPromoting our message Communicating with themInviting them to discuss on their platform
    • 17. Recommendations Have a clear objective Being there is not enough Say something of valueSupport campaign with content on website Forge Social media partnerships
    • 18. Questions and Answers All images taken from Google Search and Flikr under Creative Commons license
    • 19. Thank You

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