A process for identifying prospective businesses, qualifying and quantifying their activities with our brand and our social influence on them, and leading them to future purchasing and potential advocacy.
Marketing &Social Media B2B MarketingThe Social MediaValue Chain
Morgan Davis @Morgan_KTrevorDufresne@TtotheDufresn
Social MediaValueThe B2BSocial MediaValue ChainRecommendations
ConversationMeasurement Numbers Total users Mentions Links External traffic
ConversationActivity type Sharing Posting Developing content Blog Video Reviews
ConversationPrivate/Public Platforms Personal blogs Public blogs Facebook Linked in Youtube
ConversionDemonstration of Commitment Subscriptions Reactions Reviews Comments SharesResponse Provide the information they need Demonstrate value Build the relationshipPurchase What % of the users become buyers?
AdvocacyIdentification of people of influence Find their platforms Find their audienceInfluence Engage them Create value for themPromoting our message Communicating with themInviting them to discuss on their platform
Recommendations Have a clear objective Being there is not enough Say something of valueSupport campaign with content on website Forge Social media partnerships
Questions and Answers All images taken from Google Search and Flikr under Creative Commons license