Social b2 b

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  • A process for identifying prospective businesses, qualifying and quantifying their activities with our brand and our social influence on them, and leading them to future purchasing and potential advocacy.
  • Social b2 b

    1. 1. Marketing &Social Media B2B MarketingThe Social MediaValue Chain
    2. 2. Morgan Davis @Morgan_KTrevorDufresne@TtotheDufresn
    3. 3. Social MediaValueThe B2BSocial MediaValue ChainRecommendations
    4. 4. Business toBusiness is about the people
    5. 5. SocialMediaValue
    6. 6. End user education Public Relations Search EngineOptimization (SEO)
    7. 7. Influence MonitoringCalling out prospects
    8. 8. The SocialMedia Value Chain
    9. 9. ExposureTotal number of visits directed fromsocial locations Number of fans, followers, friendsBrand recognition
    10. 10. Acknowledgementrospect acknowledgementPTotal visits Where they came from When they got there How they got thereMeasure the conversionrates from visitor to activeparticipator
    11. 11. Conversation
    12. 12. ConversationMeasurement Numbers Total users Mentions Links External traffic
    13. 13. ConversationActivity type Sharing Posting Developing content Blog Video Reviews
    14. 14. ConversationPrivate/Public Platforms Personal blogs Public blogs Facebook Linked in Youtube
    15. 15. ConversionDemonstration of Commitment Subscriptions Reactions Reviews Comments SharesResponse Provide the information they need Demonstrate value Build the relationshipPurchase What % of the users become buyers?
    16. 16. AdvocacyIdentification of people of influence Find their platforms Find their audienceInfluence Engage them Create value for themPromoting our message Communicating with themInviting them to discuss on their platform
    17. 17. Recommendations Have a clear objective Being there is not enough Say something of valueSupport campaign with content on website Forge Social media partnerships
    18. 18. Questions and Answers All images taken from Google Search and Flikr under Creative Commons license
    19. 19. Thank You

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