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Social b2 b
 

Social b2 b

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  • A process for identifying prospective businesses, qualifying and quantifying their activities with our brand and our social influence on them, and leading them to future purchasing and potential advocacy.

Social b2 b Social b2 b Presentation Transcript

  • Marketing &Social Media B2B MarketingThe Social MediaValue Chain
  • Morgan Davis @Morgan_KTrevorDufresne@TtotheDufresn
  • Social MediaValueThe B2BSocial MediaValue ChainRecommendations
  • Business toBusiness is about the people
  • SocialMediaValue
  • End user education Public Relations Search EngineOptimization (SEO)
  • Influence MonitoringCalling out prospects
  • The SocialMedia Value Chain
  • ExposureTotal number of visits directed fromsocial locations Number of fans, followers, friendsBrand recognition
  • Acknowledgementrospect acknowledgementPTotal visits Where they came from When they got there How they got thereMeasure the conversionrates from visitor to activeparticipator
  • Conversation
  • ConversationMeasurement Numbers Total users Mentions Links External traffic
  • ConversationActivity type Sharing Posting Developing content Blog Video Reviews
  • ConversationPrivate/Public Platforms Personal blogs Public blogs Facebook Linked in Youtube
  • ConversionDemonstration of Commitment Subscriptions Reactions Reviews Comments SharesResponse Provide the information they need Demonstrate value Build the relationshipPurchase What % of the users become buyers?
  • AdvocacyIdentification of people of influence Find their platforms Find their audienceInfluence Engage them Create value for themPromoting our message Communicating with themInviting them to discuss on their platform
  • Recommendations Have a clear objective Being there is not enough Say something of valueSupport campaign with content on website Forge Social media partnerships
  • Questions and Answers All images taken from Google Search and Flikr under Creative Commons license
  • Thank You