How to communicate issues without writing reports use of infographics and social media
Using infographics and social media
to get your point across
Sarah Forrest Jill Westfall
Policy Coordinator – Communications &
Child Welfare & Juvenile Justice Operations Coordinator
Voices for Children in Nebraska
Founded in 1987
Statewide, multi-issue child advocacy
How we got here
Staff interest, knowing we needed to move in this direction
Transition from a founding executive director to new
executive director with a passion for graphics and
How do you do it?
Figure out what you want to say first!
Let data drive the graphic (if you’re illustrating data).
A few easy, inexpensive tools
Word, Publisher, PowerPoint
For the more advanced users:
Adobe Creative Suite –
Illustrator, Photoshop, InDesign
Lessons learned in using new media to advance
Keep it short
Let need drive the tool, not the other way around
Don’t write something to have a long shelf life
The internet is amazing!
Update and republish materials as needed on the cheap
Policy and communications are on the same team
(402) 597-3100 x109
(402) 597-3100 x`106