The Japanese Photovoltaic Market


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The Japanese Photovoltaic Market

  1. 1. The Japanese Photovoltaic Market<br />Introduction, Analysis and Outlook<br />
  2. 2. Photovoltaic Market I: Worldwide Development<br /><ul><li> Market growth boosted by subsidies
  3. 3. In 2007 the market grew by 60%
  4. 4. Biggest markets are Germany, Spain, Japan, USA
  5. 5. As subsidies conclude in 2005 Japanese market declined by 36% in 2007</li></ul>PV generated energy output 2007<br />
  6. 6. Photovoltaic Market II: The Japanese Market<br /><ul><li> Declining market since 2005</li></ul>Subsidy program concluded in 2005<br />Downward trend in detached-house market<br />Strong € makes export more attractive<br />Silicon shortage leads to lower solar cell production<br /><ul><li> Decline in Japanese world market share to 23%
  7. 7. In 2009 Japanese subsidy program is reinstituted</li></li></ul><li>Photovoltaic Market II: The Japanese Market<br />
  8. 8. Photovoltaic Market II: Japanese Manufactures<br /><ul><li> Big Players</li></ul>Kaneka Solartech<br />Kyocera Corporation<br />Mitsubishi Electric<br />Mitsubishi Heavy Industries<br />SANYO Electric Company<br />Sharp Corporation<br />Showa Shell Sekiyu<br />
  9. 9. Photovoltaic Market II: Japanese Manufactures<br /><ul><li> Smaller Solar Cell & Module Manufacturers
  10. 10. Clean Venture 21
  11. 11. Fuji Electric Systems Co. Ltd.
  12. 12. Hitachi
  13. 13. Honda Soltec Co. Ltd.
  14. 14. Kobelco (Kobe Steel)
  15. 15. Kyosemi Corporation
  16. 16. Matsushita Ecology Systems
  17. 17. MSK Corporation
  18. 18. Space Energy Corporation
  19. 19. Tokuyama Corporation
  20. 20. YOKASOL</li></li></ul><li>Funding I: Funding Bodies<br />Governmental funding through subsidies<br />Funding supported by METI<br />PV part of government programs<br />New National Energy Strategy for 2030 (energy security)<br />Cool Earth 50 (reduce global CO2 emissions 50% by 2050)<br />Direct influence of METI on solar industry’s RnD building production sites<br />Development supervised by New Energy and Industrial Technology Development Organization (NEDO) an Independent Administrative Institution<br />Academic and Industrial<br />JPEA lobby <br />
  21. 21. Funding II: Governmental Subsidies<br />9 billion yen subsidies in Q1/2009 for home equipment<br />70,000JPY/kW subsidy to households<br />Forecasts of 35,000 applications being filed in Q1/2009<br />20 billion yen subsidies government budget proposal (not passed yet)<br />Subsidy raise by Kanagawa prefectural government<br />Raise from currently 35,000JPY/kW to 65,000JPY/kW<br />Maximum total subsidy raise from 120,000JPY to 240,000JPY<br />See slide notes for further information<br />
  22. 22. Funding II: Governmental Subsidies (Market Formation)<br /><ul><li> Prospects
  23. 23. Local government support continues for residential market
  24. 24. 319 municipalities in 2006 own subsidy or preferential loan programs
  25. 25. Increasing interest from companies & local governments
  26. 26. Large potential
  27. 27. Procedural and installation difficulties
  28. 28. Specific NEDO field test project for industrial and public market
  29. 29. Top-down government initiatives
  30. 30. First new power plant-type PV installations since 1995</li></li></ul><li>Funding III: PV Promotional and Awareness Campaigns<br />Project for Promoting the Local Introduction of New Energy (FY 1998 – open)<br />NEDO Photovoltaic Program<br />Eligible are Local Governments and Non-profit organizations<br />Aim: Accelerate introduction of renewable energy<br />Subsidies up to 50% of equipment /facility costs<br />Subsidies up to 20mio JPY for dissemination<br />
  31. 31. Infrastructure I: Operational PV Installations<br />2002 to 2010 field test in Ota city (Gunma) conducted by NEDO<br />550 houses (2,200kW) equipped with solar panels through 9.7 billion yen study<br />Current residential PV installations (e.g. housing by Sekisui House Ltd.)<br />Various prototype / field test applications (street lights, eneloop bicycles, etc.)<br />
  32. 32. Infrastructure II: Future PV Installations<br />Chubu Electric Mega-Solar power plant in Taketoyo, Aichi prefecture <br />ESCO Yamato Energy Mega-Solar power plant in Miyazaki prefecture<br />Tokyo Electric Power K.K. and Yamanashi prefecture plan solar power plant to be operational by 2011<br />Shikoku Electric Power plans Mega-Solar power plant extension in Ehime prefecture (phase I to be finished 2010; phase II to be finished 2020)<br />70% of new residential buildings planned for solar panel installation<br />See slide notes for further information<br />
  33. 33. Photovoltaic Market Forecasts 2009<br />Expansion in production leads to oversupply in 2009<br />Module installations expected to rise by 10%<br />Module revenues expected to fall by 20% due to competition on overproduction<br />Module prices expected to decline forcing small companies out of business<br />Revenues and prices expected to rebound in 2010<br />Growth in 2011 and 2012<br />Forecast by iSuppli<br />
  34. 34. Need more?<br />Formoreinformationvisitus @<br /><br />