The Japanese Elevator Market

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The Japanese Elevator Market

  1. 1. Elevator business study <br />Introduction and Analysis and Outlook<br />
  2. 2. Elevator TechnologyClassification<br />Elevators are classified by their hoist mechanisms<br />TE: Traction elevators (geared and gearless)<br />HE: Hydraulic elevators (conventional hydraulic and roped)<br />PE: Pneumatic elevators<br /><ul><li>Elevator speeds by technology and building height
  3. 3. Low rise buildings (up to 8 floors)
  4. 4. TE speeds up to 500 ft/min (2.5 m/s)
  5. 5. HE speeds up to 200 ft/min (1.0 m/s)
  6. 6. Medium rise buildings (up to 10 floors)
  7. 7. TE speeds up to 500 ft/min (2.5 m/s)
  8. 8. High rise buildings (more than 10 floors)
  9. 9. Speeds from 500 ft/min (2.5 m/s) up to 2000ft/min (10 m/s)</li></li></ul><li>Global Elevators Market Market shares of overall market for elevators and escalators (query 2004)<br />Volume: €30 bn<br />Otis<br />Schindler<br />ThyssenKrupp<br />Mitsubishi<br />KONE<br />Hitachi<br />Toshiba<br />Fujitec<br />Others<br />(values in %)<br />
  10. 10. Global Elevators Market Elevators in Operation (2008)<br />
  11. 11. Global Elevators Market New Elevator Market (2008)<br />
  12. 12. Global Market for ElevatorsJapanese Manufacturers Exporting to Europe<br />Mitsubishi Electric K.K.<br />Mitsubishi Elevator Europe subsidiary<br />Fujitec K.K.<br />Fujitec Deutschland GmbH<br />Fujitec UK Ltd. subsidiaries<br />e.g. flagship initiative in the Reichstag in Berlin<br />Toshiba Elevator K.K. (TELC) and KONE Corp. Alliance<br />1998: Intitial alliance of KONE and TELC<br />2001:Mutual acquisition of stocks<br />Hitachi K.K.<br />Not present on the European market<br />1<br />2<br />3<br />4<br />Click the @ sign to access the respective company website<br />See slide notes for further information<br />
  13. 13. Global Market for ElevatorsMitsubishi Electric Operating Results (6 months ended September 30, 2008)<br /><ul><li>Building systems business experienced year-on-year order and sales growth
  14. 14. Despite drop in construction (revised building standards law) further growth in elevators and escalators market
  15. 15. Increase in orders from the retail industry and railroad companies
  16. 16. Order growth in China, the Middle East and India. </li></li></ul><li>Global Market for ElevatorsToshiba Elevator And Building Systems (6 months ended September 30, 2008)<br />Orders remain stable in Japan in FY’07<br />Healthy demand in renewal and maintenance business; Number of maintenance contracts passed the 100,000 units<br />Overseas, sales and operating income grew on increased business in China<br />Overseas business grew in China, where demand continues to emerge<br />Toshiba will expand overseas business, mainly in China, the Middle East and Asia<br />See slide notes for further information<br />
  17. 17. Global Market for ElevatorsFujitec Operating Results (6 months ended September 30, 2008)<br /><ul><li>Semiannual Operating Results 2008 (6 months ended September 30, 2008)
  18. 18. 2008 net sales ¥510 million (US$5 million), down ¥162 million year-on-year
  19. 19. Operating results from previous FY’s profit of ¥2 million to a loss of ¥16 million JPY (US$0.2 million)
  20. 20. Fujitec's European elevator business focuses on Germany and the UK</li></ul>See slide notes for further information<br />
  21. 21. The Japanese Market IMarket Trends in Figures<br />ESTIMATE<br />ESTIMATE<br />The domestic Japanese market has been steady for the last 5 years<br />Data provided by METI<br />See slide notes for further information<br />
  22. 22. The Japanese Market IMarket Trend in Figures<br /><ul><li>Manufactured elevators average at 41,000 units
  23. 23. Production value averages at 216,000 million yen</li></ul>Data provided by METI<br />See slide notes for further information<br />
  24. 24. The Japanese Market IILeading Manufactures<br />Only five companies account for 80% of total elevator market share in Japan<br /><ul><li> Big Players in Japan</li></ul>Mitsubishi Electric K.K.<br />Hitachi, Ltd.<br />Toshiba Elevator K.K.<br />Fujitec K.K.<br />Nippon OTIS Elevator K.K.<br />
  25. 25. The Japanese Market IISmaller Manufactures<br /><ul><li> Japanese Elevator Manufacturers
  26. 26. Chuo Elevator K.K.
  27. 27. Yokohama Elevator K.K.
  28. 28. Sansei Yusoki K.K.
  29. 29. Sanyo Elevator K.K.
  30. 30. Moriya Elevator K.K.
  31. 31. Saita Kougyou K.K.
  32. 32. DAIKO K.K.
  33. 33. Overseas Manufacturers in Japan
  34. 34. KONE Corp.
  35. 35. Schindler Group
  36. 36. ThyssenKrupp</li></li></ul><li>The Japanese Market IIIService Providers<br /><ul><li> First- and third-party maintenance providers offer the following services</li></ul>Full maintenance inspections<br />Yearly statutory inspections<br />Regular maintenance work (daily, weekly, monthly, etc.)<br />Elevator Security (security cameras, etc.)<br />Cost saving analysis<br />Components for elevator repair and renewal<br />
  37. 37. The Japanese Market IIIService Providers - Maintenance<br />1<br />3<br />2<br /><ul><li> Anti-monopoly laws opened market to third-party maintenance services
  38. 38. 90% serviced by the first-party (manufacturer companies)
  39. 39. 2 third-party services providers account for 9%</li></ul>SEC K.K.<br />JES (Japan Elevator Services) K.K.<br /><ul><li> Remaining market share is distributed among 50 to 60 other small service providers
  40. 40. TÜV SÜD offering elevator testing service
  41. 41. JET certifies elevator components with JIS mark</li></ul>ADIASYSTEM<br />See slide notes for further information<br />
  42. 42. The Japanese Market IIIService Providers – Components (Domestic)<br />Domestic components market dominated by elevator manufacturers (90% market share)<br />Manufacturers sell elevator at little margin or loss to win contract, then pick up profits on the maintenance and component sales<br />Remaining market split between numerous third-party component suppliers (see maintenance service market)<br />Third party suppliers receive components from first-party manufacturers<br />Third-party supplier competition keeps prices low for components<br />
  43. 43. The Japanese Market IIIService Providers – Components (Overseas)<br />All major Japanese elevator exporters also sell components for their systems This includes:<br />Mitsubishi Electric K.K.<br />Fujitec K.K.<br />Toshiba Elevator K.K.<br />
  44. 44. Outlook<br />Services (maintenance and components) are high growth market<br />Europe remains the biggest service area market<br />Strong growth for new installations in China, India and Russia<br />International market dominated by western companies (OTIS, Schindler, ThyssenKrupp, KONE) and Mitsubishi<br />Elevator industry directly related to the construction industry which remains strong in spite of the current financial crisis<br />
  45. 45. Need more?<br />Formoreinformationvisitus @<br />www.schnellinterkulturell.de<br />

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