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JapanizationNowandYesterday<br />An Overviewbywww.schnellinterkulturell.de<br />
JapanizationNowandYesterday<br />Rememberyoucanlike, tweetorflattranytime<br />An Overviewbywww.schnellinterkulturell.de<b...
JapanizationNowandYesterday<br />Rememberyoucanlike, tweetorflattranytime<br />An Overviewbywww.schnellinterkulturell.de<b...
So whatisitwearetalkingabouttoday?<br />
A word<br />
More precisely a concept<br />
Andhowthisconcept…<br />
…shiftedwithin 60 years time<br />
„Wellwhatis aconceptthen?“<br />
Hi there! I am thefamouslinguist Ferdinand de Saussure. Letmeexplaintheconceptof a… concept.<br />
 Language is made up of signs and every sign has two sides. Like a coin!<br />
A sign looks like this…<br />
Concept (Signified)<br />Sound-Image (Signifier)<br />
 Here is an example…<br />
horse<br />
The funny thing is that signs can change.<br />
Letters or sounds are arbitrary, and not connected to the concept.<br />
The only requirement is that the difference in the symbols is understood by the collectiveconsciousness.<br />
Hereis a wordforyou<br />
Japanization, noun<br />The actorprocessofmaking s.th. Japanese.<br />
Speaking in terms of today’s topic. We could have something like…<br />
?<br />?<br />?<br />?<br />Japanization<br />
But enoughlinguisticsfornow,let‘stake a lookatthis…<br />
Japan‘s GDP 1952 - 2009<br />
A Little Bit ofHistory1950s<br />After WWII Japan created an economicmiracle<br />
A Little Bit ofHistory1960s<br />Japan enters a Golden Age<br />
A Little Bit ofHistory1960s to 1970s<br />As resultof Vietnam War grassrootsmovementsspreadaroundtheworld (Hippies) notso ...
A Little Bit ofHistory1980s to 1990s<br />1980s to 1990s makingoftheJapanesebubble<br />
A Little Bit ofHistory1990s<br />1991 thebubblebursts<br />
A Little Bit ofHistory1991 to 2000<br />Resultofthe real estatebubble…<br />SONY<br />TOYOTA<br />
A Little Bit of History1991 to 2000<br />Resultofthe real estatebubble…<br />LOST<br />DECADE<br />
A Little Bit ofHistory2001 to 2011<br />Lehman shock<br />Big earthquake, Tsunami and Fukushima crisis<br />?<br />
So what‘stheconnectionto„Japanization“?<br />
The shiftoftheconceptof „Japanization“ over half a centuryiscloselytiedtoJapan‘seconomy<br />
JapanizationYesterday<br />Stage I aka The Golden Years<br />Stage II aka Cool Japan<br />Stage III aka The 2nd lost decad...
Stage I<br />
The Golden Years<br />
The Toyota Way<br />“Doing it the Japanese way”<br />
In the West many people were impressedby Japan’s rise after WWII<br />
They wrote booksabout how to…<br />
…do it the Japanese way (economically)…<br />
…and how to JapanizeWestern management and economy<br />
Thosewerethe Golden Years (Stage I)<br />
The Golden Yearslasted…<br />
…intothelate 1980s<br />
Stage II<br />
The bubble, economic stagnation and cultural Japanization<br />
After the real estate bubble burst...<br />
…Japan dipped into a recession<br />
Life-long employment was replaced with temporary jobs<br />Need a job!<br />
Companies like S and Toyotabegan facing stiff competition from other Asian nations<br />
Already high household savings rosefurther, consumption sank<br />
…Japan’s economy began to stagnate<br />
During the after bubble era another shift of conceptoccured<br />
Japanization through<br />J-Pop-Culture<br />
Manga<br />
Japanese Animation<br />
…and Video Games<br />
…from companies like <br />
…became major exports of J-Pop-culture<br />
The term Japanization shifts from…<br />
…Japanese work ethos, production methods, etc., to…<br />
…being and making something Japanese through Pop-Culture<br />
A fact also Japanese scholarsand even politiciansrealized…<br />
…and eventually built upon<br />
coolJapan<br />is born<br />
The concept of cool Japan was coined in 2002 as an expression of Japan's emergent status as a cultural superpower<br />
Adopted by media, academia by the Japanese government as well as trade bodies<br />
Japanization 2.0 is a shift towards culture and soft power<br />
Thosewerethe post-bubbleyears (Stage II)<br />
The mostrecentshiftin theconceptofJapanizationoccured…<br />
Stage III<br />
Post-Lehman and Fukushima and into Lost Decade II<br />
The economic outlook…<br />
…has not changed very much since the burst of the 1990s bubble<br />
Japan’s GDP is still stagnating<br />
Politically Japan is getting more and more introvertedand caught in a never-ending stalemate<br />
Financially Japanese institutions have not been able to deal with a strengthening ¥<br />
Most recentlyforeignmediainitiated a newshift in theconceptofJapanization<br />
The Fear ofJapanization!<br />
Within a little more than half a century the meaning of Japanization shifted from…<br />
Stage I<br />Rising from the Ashes<br />“lets copy that!”<br />
Stage II<br />Cultural Japanization<br />“It’s-a me! SuperMario!”<br />
Stage III<br />The Fear of Japanization<br />“What can we do to avoid becoming like Japan”<br />
That’s it!<br />Thank you very much!<br />
Need moreinfo? Contactme!<br />Schnell Interkulturell<br />Consulting | Training| Market Research<br />Marco Michael Damm<...
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Japanization Now and Yesterday

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In this Schnell Interkulturell explores why and how the meaning of the term Japanization has changed in the course of half a decade. We have a look at Japan's golden years, the bubble as well as the most recent incidents.

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Transcript of "Japanization Now and Yesterday"

  1. 1. JapanizationNowandYesterday<br />An Overviewbywww.schnellinterkulturell.de<br />
  2. 2. JapanizationNowandYesterday<br />Rememberyoucanlike, tweetorflattranytime<br />An Overviewbywww.schnellinterkulturell.de<br />
  3. 3. JapanizationNowandYesterday<br />Rememberyoucanlike, tweetorflattranytime<br />An Overviewbywww.schnellinterkulturell.de<br />
  4. 4. So whatisitwearetalkingabouttoday?<br />
  5. 5. A word<br />
  6. 6. More precisely a concept<br />
  7. 7. Andhowthisconcept…<br />
  8. 8. …shiftedwithin 60 years time<br />
  9. 9. „Wellwhatis aconceptthen?“<br />
  10. 10. Hi there! I am thefamouslinguist Ferdinand de Saussure. Letmeexplaintheconceptof a… concept.<br />
  11. 11.  Language is made up of signs and every sign has two sides. Like a coin!<br />
  12. 12. A sign looks like this…<br />
  13. 13. Concept (Signified)<br />Sound-Image (Signifier)<br />
  14. 14.  Here is an example…<br />
  15. 15. horse<br />
  16. 16. The funny thing is that signs can change.<br />
  17. 17. Letters or sounds are arbitrary, and not connected to the concept.<br />
  18. 18. The only requirement is that the difference in the symbols is understood by the collectiveconsciousness.<br />
  19. 19. Hereis a wordforyou<br />
  20. 20. Japanization, noun<br />The actorprocessofmaking s.th. Japanese.<br />
  21. 21. Speaking in terms of today’s topic. We could have something like…<br />
  22. 22. ?<br />?<br />?<br />?<br />Japanization<br />
  23. 23. But enoughlinguisticsfornow,let‘stake a lookatthis…<br />
  24. 24. Japan‘s GDP 1952 - 2009<br />
  25. 25. A Little Bit ofHistory1950s<br />After WWII Japan created an economicmiracle<br />
  26. 26. A Little Bit ofHistory1960s<br />Japan enters a Golden Age<br />
  27. 27. A Little Bit ofHistory1960s to 1970s<br />As resultof Vietnam War grassrootsmovementsspreadaroundtheworld (Hippies) notso in Japan<br />
  28. 28. A Little Bit ofHistory1980s to 1990s<br />1980s to 1990s makingoftheJapanesebubble<br />
  29. 29. A Little Bit ofHistory1990s<br />1991 thebubblebursts<br />
  30. 30. A Little Bit ofHistory1991 to 2000<br />Resultofthe real estatebubble…<br />SONY<br />TOYOTA<br />
  31. 31. A Little Bit of History1991 to 2000<br />Resultofthe real estatebubble…<br />LOST<br />DECADE<br />
  32. 32. A Little Bit ofHistory2001 to 2011<br />Lehman shock<br />Big earthquake, Tsunami and Fukushima crisis<br />?<br />
  33. 33. So what‘stheconnectionto„Japanization“?<br />
  34. 34. The shiftoftheconceptof „Japanization“ over half a centuryiscloselytiedtoJapan‘seconomy<br />
  35. 35. JapanizationYesterday<br />Stage I aka The Golden Years<br />Stage II aka Cool Japan<br />Stage III aka The 2nd lost decade<br />
  36. 36. Stage I<br />
  37. 37. The Golden Years<br />
  38. 38. The Toyota Way<br />“Doing it the Japanese way”<br />
  39. 39. In the West many people were impressedby Japan’s rise after WWII<br />
  40. 40. They wrote booksabout how to…<br />
  41. 41. …do it the Japanese way (economically)…<br />
  42. 42. …and how to JapanizeWestern management and economy<br />
  43. 43.
  44. 44. Thosewerethe Golden Years (Stage I)<br />
  45. 45. The Golden Yearslasted…<br />
  46. 46. …intothelate 1980s<br />
  47. 47. Stage II<br />
  48. 48. The bubble, economic stagnation and cultural Japanization<br />
  49. 49. After the real estate bubble burst...<br />
  50. 50. …Japan dipped into a recession<br />
  51. 51. Life-long employment was replaced with temporary jobs<br />Need a job!<br />
  52. 52. Companies like S and Toyotabegan facing stiff competition from other Asian nations<br />
  53. 53. Already high household savings rosefurther, consumption sank<br />
  54. 54. …Japan’s economy began to stagnate<br />
  55. 55. During the after bubble era another shift of conceptoccured<br />
  56. 56. Japanization through<br />J-Pop-Culture<br />
  57. 57. Manga<br />
  58. 58. Japanese Animation<br />
  59. 59. …and Video Games<br />
  60. 60. …from companies like <br />
  61. 61. …became major exports of J-Pop-culture<br />
  62. 62. The term Japanization shifts from…<br />
  63. 63. …Japanese work ethos, production methods, etc., to…<br />
  64. 64. …being and making something Japanese through Pop-Culture<br />
  65. 65. A fact also Japanese scholarsand even politiciansrealized…<br />
  66. 66. …and eventually built upon<br />
  67. 67. coolJapan<br />is born<br />
  68. 68. The concept of cool Japan was coined in 2002 as an expression of Japan's emergent status as a cultural superpower<br />
  69. 69. Adopted by media, academia by the Japanese government as well as trade bodies<br />
  70. 70. Japanization 2.0 is a shift towards culture and soft power<br />
  71. 71. Thosewerethe post-bubbleyears (Stage II)<br />
  72. 72. The mostrecentshiftin theconceptofJapanizationoccured…<br />
  73. 73. Stage III<br />
  74. 74. Post-Lehman and Fukushima and into Lost Decade II<br />
  75. 75. The economic outlook…<br />
  76. 76. …has not changed very much since the burst of the 1990s bubble<br />
  77. 77. Japan’s GDP is still stagnating<br />
  78. 78. Politically Japan is getting more and more introvertedand caught in a never-ending stalemate<br />
  79. 79. Financially Japanese institutions have not been able to deal with a strengthening ¥<br />
  80. 80. Most recentlyforeignmediainitiated a newshift in theconceptofJapanization<br />
  81. 81. The Fear ofJapanization!<br />
  82. 82.
  83. 83. Within a little more than half a century the meaning of Japanization shifted from…<br />
  84. 84. Stage I<br />Rising from the Ashes<br />“lets copy that!”<br />
  85. 85. Stage II<br />Cultural Japanization<br />“It’s-a me! SuperMario!”<br />
  86. 86. Stage III<br />The Fear of Japanization<br />“What can we do to avoid becoming like Japan”<br />
  87. 87. That’s it!<br />Thank you very much!<br />
  88. 88. Need moreinfo? Contactme!<br />Schnell Interkulturell<br />Consulting | Training| Market Research<br />Marco Michael Damm<br />TEL: (0049) 02421-2621884FAX: (0049) 03222-9983879MAIL: marco.damm (at) schnellinterkulturell.deWEB: www.schnellinterkulturell.de<br />TWITTER: http://twitter.com/schnellnterkult<br />
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