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CE COMM\'s 2009 "Green Your Data Center" presentation from the dataSPAN trade show at Gillette Stadium. Presentation made in partnership with AMP Netconnect/Tyco and Destruct Data

CE COMM\'s 2009 "Green Your Data Center" presentation from the dataSPAN trade show at Gillette Stadium. Presentation made in partnership with AMP Netconnect/Tyco and Destruct Data

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  • 1. “GREEN YOUR DATA CENTER”
    PRESENTATION
    Your Trusted Data Center Partner
  • 2. C.E. COMMUNICATION SERVICES, INC. (CE COMM), headquartered in Franklin, MA, (with offices in NYC & CT)distributes and manufactures
    Data Center products & servicesspecializing in:
    • Network Infrastructure
    • 3. Cable and Wire Management
    • 4. Fiber & Copper Cabling
    • 5. Infrastructure Design
    • 6. Network Integration
    • 7. Network Expansions
    • 8. SAN Migrations (Physical Layer) & Upgrades
    Your Trusted Data Center Partner
  • 9. www.CECOMMunication.com
    CE COMM’s “GREEN” DATA CENTER PARTNERS
    Your Trusted Data Center Partner
  • 10. www.CECOMMunication.com
    CE COMM’s “GREEN” DATA CENTER SOLUTIONS
    THE STARTING LINEUP
    MARK WEINEGGER – C.E. COMMUNICATION SERVICES (CE COMM)
    VICE PRESIDENT/CO-OWNER
    MARK GIDDINGS – AMP NETCONNECT/TYCO ELECTRONICS
    ACCOUNT EXECUTIVE (NEW ENGLAND REGION)
    RUSS POE – DESTRUCT DATA
    VICE PRESIDENT OF SALES
    Your Trusted Data Center Partner
  • 11. CE COMM’s “GREEN” PRODUCTS & SERVICES
    PRODUCT SOLUTIONS
    Copper and Fiber Plug & Play Solutions
    High Density Fiber Panels(Patented)
    Switch Management Products(Patented)
    Copper and Fiber Cable Management Products/Brackets (Patented)
    SERVICE SOLUTIONS
    Data & Networking Design Services
    Data & Networking Expansions and Upgrades
    SAN Migration (Physical Layer)
    Network Integration
    Custom Data Center Solutions/Design
    Custom Product Manufacturing/Design
    *RCDD on staff
  • 12. “Green” Data Center : Challenges
    #1: Power Consumption/Controlling Energy Costs
    • Concern: Power consumption is the single largest problem in the majority of all data centers
    • 13. Strategy: Decreased power utilization (cost savings /ROI) & increased energy efficiency will result in overall increased data center performance
    • 14. Must Maximize the Watts per square foot!
  • “Green” Data Center : Challenges
    #2: Airflow/Cooling
    • Concern: The cost of cooling and electricity is already exceeding the cost of the server and connectivity equipment in many data centers
    • 15. Strategy: Decreased power (& cooling) utilization & increased server cooling efficiency will result in overall increased data center performance
    • 16. Data Centers must control and efficiently cool server heat in the racks
    • 17. Airflow is the new cash flow. (C.E. COMM “GREEN” SLOGAN)
  • “Green” Data Center : Challenges
    #3: Materials Usage/Waste
    • Concern: Need to reduce the use of excess connectivity materials & waste (i.e. copper/fiber) on site.
    • 18. Strategy: Utilize reusable and less bulky materials/cabling, as well as high-density connectivity solutions resulting in overall increased data center performance & efficiencies
  • “Green” Data Center : Game Changers
    The Data Center sector consumed about 61 billion kWh in 2006, which is
    approximately 1.5% of the total U.S. electricity consumption at an estimated
    cost of $4.5 billion.
    • These amounts are projected to increase to 100 billion kWh by 2011, representing almost 2.5% of total U.S. electricity consumption, costing approximately $7.4 billion.
    In a recent survey, Enterprise Data Center Managers noted that 42% of them
    expected to run out of power capacity within 1-2 years.
    • These same Data Center Managers noted that 23% of them expected to run out of power capacity within the next 2-5 years.
  • “Green” Data Center : Game Plan
    6 x 4 Plug & Play Solutions
    Less Material & More efficient Airflow/Less Power
    High Density Fiber Installations
    Less Material/D.C. Real Estate & Reduced Power consumption
    Cable Management Solutions
    Manage Less Material & Reduced Power consumption
    MRJ21 Connectivity System
    Less Material & More efficient Airflow
    High Density Fiber Solution
    Less Material & Reduced Power consumption
    Digital Destruction Products
    Less material & Reduced Power consumption
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. AMP’s Global “GREEN” DATA Center Initiatives
  • 26. AMP’s Global “GREEN”Initiatives
    TYCO ELECTRONICS’ Green Data Center Program addresses
    the ecosystem from several positions:
    • Materials
    • 27. Product solutions are RoHS & WEEE compliant
    • 28. Production minimizes scrap, reuses, recycles where possible
    • 29. Product sets treat the data center as a closed ecosystem
    • 30. Based on modular, reusable, low-profile solutions
    • 31. OEM position enables designing for energy efficiency from the board level out.
    • 32. True end-to-end solutions from board to board through the matched cabling solution
  • AMP’s Global “GREEN”Initiatives
    Power-Consumption Friendly
    • High-density MRJ21 cabling system:
    • 33. Enables 7-27% power reduction per port for OEMs
    • 34. Double-density interface creates more efficient line card platform for Network OEMs
    • 35. Cable size is 30% smaller than 6 4-pair CAT 5E cables which enables better air circulation in and around pathways. Better cooling, less power.
    • 36. Shielded Cat6A Cabling:
    • 37. Shielded enables energy efficient electronics design on network electronics
    • 38. Reduced Site testing – no need to test Alien crosstalk due to shield
    • 39. XG Fiber Optic Cabling:
    • 40. Low profile high-density modular fiber optic cable
    • 41. Optical transceivers draw significantly less power than 10G copper ports
  • AMP’s Global “GREEN”Initiatives
    USGBC - LEEDS
    Building based credits for a positive environmental impact design
    Products are not specifically called out
    Benefits can be recognized/referenced based on impact
    AMP NETCONNECT – TEC has been producing environmentally friendly products for decades.
    Lead-free datacom cable production
    Design team for First Green building in PA – 1998 DEP HQ
    Provided modular (reusable/recyclable) communications and power cabling whips and access floor workstation modules.
  • 42. MRJ21 Connector System
  • 43. Global “GREEN” Products
    High Density Fiber Solutions
  • 44. Secure Erase
    Global Summit
    Challenge:
    Develop a means for certifiably sanitizing hard drives beyond forensic reconstruction while retaining the ability to reuse the hard drive.
    Outcome:
    The Hard Drive Industry collaborated with The Center for Magnetic Recording Research, under the direction of the US National Security Agency (NSA), to meet the challenge. They developed a sanitizationstandard called: SECURE ERASE
  • 45. Secure Erase
    Five Critical Requirements
    • Eliminate Data Beyond Forensic Reconstruction.
    • 46. Maintain Absolute Care, Custody and Control of the Process.
    • 47. Provide Certification that creates a Defendable Audit Trail.
    • 48. Ensure that the Process is Scalable and Easy to Implement.
    • 49. Meets NIST 800-88 Guidelines for Purging & Clearing of Data
    • 50. Provide a Green Solution, Reformat & Image for Reuse.
  • 51.
  • 52.
  • 53. “GREEN YOUR DATA CENTER”
    QUESTIONS/POST-GAME PRESS CONFERENCE
    MARK WEINEGGER – CE COMM
    VICE PRESIDENT/CO-OWNER
    MARK GIDDINGS – AMP NETCONNECT/TYCO ELECTRONICS
    ACCOUNT EXECUTIVE (NEW ENGLAND REGION)
    RUSS POE – DESTRUCT DATA
    VICE PRESIDENT OF SALES
    DAVID DAHL– CE COMM
    SALES REPRESENTATIVE (NORTHERN NEW ENGLAND)
    MICHAEL WOOD – CE COMM
    SALES REPRESENTATIVE (SOUTHERN NEW ENGLAND)
    PAUL BRIN – CE COMM
    CHIEF OPERATING OFFICER
    MICHAEL DALY – CE COMM
    MARKETING DIRECTOR
    866.966.1555