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Social Media Marketing For Actors
 

Social Media Marketing For Actors

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A look at Facebook, Twitter, Youtube and Linkedin.

A look at Facebook, Twitter, Youtube and Linkedin.

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  • Social Media is changing the world. In his Keynote address at Dell’s B2B Social Media , Brian Solis said: “ It’s up to you to figure out the value you’re going to produce and then just do it.  Invest in your community through intelligence, help, insight and guidance.  It’s about becoming that expert that you once relied upon to get your story out there. You’re job moving forward is to find the social consumer, engage with the social consumer. Build authority for yourself and the organization you work with and then design the entire ecosystem around experiences that can be shared and should be shared .”
  • Many online options – what you choose it up to you – but these are the most popular and helpful
  • Having a Facebook profile where you can see your friends’ pictures, updates, check in to a restaurant or a show is great – but that’s NOT marketing. Learn to use your personal PAGE (as opposed to a “Profile”) as a marketing tool…..
  • In his Keynote address at Dell’s B2B Social Media , Brian Solis said: “ It’s up to you to figure out the value you’re going to produce and then just do it.  Invest in your community through intelligence, help, insight and guidance.  It’s about becoming that expert that you once relied upon to get your story out there. You’re job moving forward is to find the social consumer, engage with the social consumer. Build authority for yourself and the organization you work with and then design the entire ecosystem around experiences that can be shared and should be shared .”
  • · Pages are generally better for a long-term relationships with your fans, readers or customers; · Groups are generally better for hosting a (quick) active discussion and attracting quick attention. ALSO – PROFILE is where you post what you ate last week and what your dog did in the park. Your PAGE is where you create your SHOWBIZ identity.
  • Should you pursue Twitter as a means of social media networking
  • Twitter is a great device when you’re posting frequently. Generally, FB posts should be limited to 3-4 a week. Tweets can happen as often as you like, b/c they operate differently. Twitter feed. People may miss your post. Tweets are maximum of 140 characters including spaces – best if tweets are 120 or less so people can add to them when retweeting.
  • Example of a tweet I sent this morning. @mentions and #hashtags URL shortners
  • Using hashtags increases your chance of being found. After sending tweet with hashtag I received three new followers
  • How to grow – start following other Tweeters that are relevant or you find interesting
  • Blue Whale – Bronx Zoo snake – people will find you if you’re witty and creative. Find and follow organizations / people you want in your network. Theaters, Casting people, agents, producers… (Jordan Roth, etc.)
  • You’re an actor – unless all you do are voiceovers, you’re in a visual medium which is getting more and more visual every day. (Hello – opera singers are now required to act and look good….) But – which to choose?
  • YouTube is BETTER for researching music, performances, dance routines – whatever you need –even better than iTunes
  • People in the ‘know’ prefer Vimeo – as one blogger wrote
  • Vimeo will allow you to post private videos you can then share with select casting people, etc. YouTube will help you be ‘discovered.’ Including websites in video descriptions helps get people to your site and with SEO Annotate and allow you to categorize and include text and links within each video
  • So – I know so many people on LinkedIn who don’t know how to use it effectively: the key is using LinkedIn Groups
  • Get vanity URL and ADD to your email signature Use Summary and HEADLINE to be CREATIVE Use keywords that people will likely be using in their searches Recommend: that even means casting people, directors, etc. (NOTE: no NEGATIVE feedback!) Link to your profile (I recommend you do NOT link to Twitter – but that’s me)
  • QR codes can be generated easily and for free on a number of websites. Why not include them on your resume (that link to your website, iActor page, LinkedIn page – wherever you are best represented Flickr – like YouTube or Vimeo can be linked to your FB page MailChimp – allows you to maintain your contact lists and send out snazzy newsletters, (like Constant Contact) for FREE Mobile Roadie – for those of you with more resources – financially and technologically. Helps you created an iphone app.
  • Tags are used so that others can easily find your posts. All the above mentioned offer customized URLs. They’re easier to remember. Include photo and/or logo on all sites. Use THE SAME image – easier to brand (and yes, you ARE a brand) and remember Social media is about interacting, engaging and having a conversation

Social Media Marketing For Actors Social Media Marketing For Actors Presentation Transcript

  • Social Media + You Marketing Your Career in the 21 st Century Lorraine Goodman & Max Weinstein
  • Why?
    • Social Media expands your network and market potential
    • More and more celebrities are beginning their careers using Social Media
    • It’s (relatively) free
    • On average, sharing an event on Facebook translates to $2.52 in new ticket sales. On Twitter? Just $0.43. Sharing through email took second place at $2.34, and even LinkedIn topped Twitter at $0.90.
    • Justin Beiber was the first huge breakout, YouTube star. He will not be the last.
    Social Media Marketing for Actors: Lorraine Goodman & Max Weinstein “ It’s up to you to figure out the value you’re going to produce and then just do it.  Invest in your community through intelligence, help, insight and guidance.  It’s about becoming that expert that you once relied upon to get your story out there. You’re job moving forward is to find the social consumer, engage with the social consumer. Build authority for yourself and the organization you work with and then design the entire ecosystem around experiences that can be shared and should be shared.”
  • Social Media Options: Today’s Menu
    • Facebook
    • Twitter
    • YouTube
    • LinkedIn
    Social Media Marketing for Actors: Lorraine Goodman & Max Weinstein Occasional posts, pics, highlights Videos AND audio samples Network, resume Frequent Posts, links, wit
  • & 21 st Century Marketing Social Media Marketing for Actors: Lorraine Goodman & Max Weinstein
  • Why?
    • More than 800 million people on FB
    • Great for sharing events, photos, crowd-sourcing for info (ex. Trying to find the name of a song but can’t remember the name? Post on Facebook and someone will know he answer)
    • 2010 Election: candidates with more Facebook fans than their opponents won 74% of House races and 81% of Senate races.
    Social Media Marketing for Actors: Lorraine Goodman & Max Weinstein
  • Pages, Profiles & Groups
  • Best Practices: Facebook
    • Suggestions :
    • Create an FB “page”
    • Post Photos (link to flickr account)
    • Reviews (with links), resume, upcoming events
    • Link to Youtube
    • Invite your friends to join
    • Put “Like” button on your website, your iActor, etc.
    • Get a vanity url*: http://www.facebook.com/username
    Social Media Marketing for Actors: Lorraine Goodman & Max Weinstein
  • To Tweet or not to Tweet
    • Over 100 million users
    • You use it to engage in highly personalized interactions with your customers
    • Allows you to engage directly with fans, build a following and remain personal
    • Ashton Kutcher popularity based on his Twitter account
    Why? Social Media Marketing for Actors: Lorraine Goodman & Max Weinstein
  •  
  •  
  •  
  •  
  • Advantages of Twitter
    • Create a community of followers
    • Tweet current activity, letting your fans know what is going on and where they can see you perform
    • Post pictures of performances, rehearsals, inside “Backstage” information
    Social Media Marketing for Actors: Lorraine Goodman & Max Weinstein
  • Best Practices: Tweets
      • Customize your TWITTER PAGE
      • Make it UNIQUE
      • Be CREATIVE
      • Wefollow / Hootsuite / TweetDeck
      • Give your audience a reason to follow
      • Use http://search.Twitter.com
    Social Media Marketing for Actors: Lorraine Goodman & Max Weinstein
  • vs Social Media Marketing for Actors: Lorraine Goodman & Max Weinstein
  • Why YouTube?:
    • SECOND FASTED-GROWING Search Engine after Google
    • 15 minute maximum upload
    • More quantity – YouTube is THE go-to site for the general public
    • Owned by Google – so will show up better in searche s
    Social Media Marketing for Actors: Lorraine Goodman & Max Weinstein
  • Why Vimeo?:
    • Allows longer video content (no time-limit)
    • Better quality
    • More flexible privacy controls
    • More display options
    Social Media Marketing for Actors: Lorraine Goodman & Max Weinstein
  • Best Practices:
    • Suggestions :
    • Create both Channels
    • Organize into Playlists
    • Include website in first line of video descriptions
    • Annotate and Tag
    • SHARE
    • ALSO: Use YouTube to research performance practices, obscure material, etc. A BETTER source than iTunes
    YouTube  PC Vimeo  MAC Social Media Marketing for Actors: Lorraine Goodman & Max Weinstein
  •  
  • Why?
    • 100 million+ members
    • People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.
    • LinkedIn allows you to make your profile information available for search engines to index.
    • All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.
    Social Media Marketing for Actors: Lorraine Goodman & Max Weinstein
  • Best Practices: LinkedIn
    • Suggestions:
    • Create a LinkedIn profile
    • Search resumes of people who have jobs you want
    • Create & Post your Resume --
    • Ask people to ‘recommend’ you – then return the favor
    • Join Industry Groups
    • You can upload videos directly to LinkedIn
    • Interact: Post, Respond, Answer
    Social Media Marketing for Actors: Lorraine Goodman & Max Weinstein
  • Time Management
    • Suggestions:
    • Set a time to check your accounts daily
    • Use Google Alerts
    • Keep websites and applications closed when not using them.
    • Use apps on your phone
  • Other Ideas
    • Start with one social media site & get it right.
    • QR codes
    • Flickr
    • MailChimp
    • Mobile Roadie, Flavors, GetGlue Foursquare
  • General Best Practices
    • DON’T connect Twitter to your other sites – they should be used differently
    • Use hash tags (#) and /or mentions (@)
    • Use trackable URL Shortners (Bit.ly.com)
    • Get Vanity URLS
    • Realize there are drawbacks to all Social Media: negative comments, ugly photos, less-than-stellar videos – THE PRICE OF FAME
    • Don’t get overwhelmed or addicted. These are TOOLS
    • Be careful of too much self promotion
    • Find a balance. Make sure you have a personal voice
  • Questions?
  • Sources & Suggested reading
    • The New Rules : David Meerman Scott
    • Social Marketing to the Business Customer: Paul Gillan & Eric Schwartzman
    • blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz1RkoQgMNz
    • www.insidecrm.com/features/facebook-marketing-toolbox-012308/
    • Sethgodin.typepad.com
    • Ken Davenport at theproducersprospective.com
    • [email_address] [email_address]
    • linkedin.com/in/lorrainegoodman linkedin.com/in/maxweinstein