The Core of yourSocial Media activity      Mark White
Blogging in the past                                     1999                            2004                             ...
Blog as home on the web
What is Social Media?         Essentially, Social Media    incorporate the online technology       and methods through whi...
Social Media start point?
Social Media start point?
Social media                            •   Social networking                            •   Podcasts / Videos            ...
Benefits of Blogging  Push Marketing  Demonstrating Expertise & Personality  Interactive communication  Great Search Engin...
A word of caution It’s not about the technology Develop relationships using the technology Getting the right message to th...
Reason #1
Reason #2
Reason #3
Fish where the Fish are
Build your own Pond
Impact of TechnologyPre Social Media
Impact of TechnologyWith Social Media
Getting the order right1.   Stop!!2.   Plan your goals3.   Look and listen to what’s happening4.   Start to build in the r...
Blog as home on the web
Focus Points Your Home on the Web A coordinating and adaptable force Real space for real content Crossover point between s...
Thank you          Thank you        and over to you! http://uk.linkedin.com/in/blogcoach      mark@socialmediadirectors.co...
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Blogging as the Core of your Social Media activity

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Blogging as the Core of your Social Media activity

  1. 1. The Core of yourSocial Media activity Mark White
  2. 2. Blogging in the past 1999 2004 “Blog” US 1994 coined elections 2005 First Blogger Word of BusinessWeblog Launched the Year Week FP 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
  3. 3. Blog as home on the web
  4. 4. What is Social Media? Essentially, Social Media incorporate the online technology and methods through which people can share content, personal opinions, swap different perspectives and insights Participation - Conversation - Interaction - Connectedness - Community – Sharing - Trust - Trustedness
  5. 5. Social Media start point?
  6. 6. Social Media start point?
  7. 7. Social media • Social networking • Podcasts / Videos • Social bookmarking • RSS • Micro-bloggingOnline Offline• SEO • Printed• Pay per click Collateral• Email • Seminars marketing • Trade shows• Affiliate Business • Referral marketing Blog marketing• Online PR • Advertising• Webinars • Direct mailings• E-newsletters • Telemarketing • Networking Internet Marketing Internal Strategy External requirements factors Company Marketing strategy strategy
  8. 8. Benefits of Blogging Push Marketing Demonstrating Expertise & Personality Interactive communication Great Search Engine Benefits Easy to update Information Repository Integrated Approach Content Repository
  9. 9. A word of caution It’s not about the technology Develop relationships using the technology Getting the right message to the right people
  10. 10. Reason #1
  11. 11. Reason #2
  12. 12. Reason #3
  13. 13. Fish where the Fish are
  14. 14. Build your own Pond
  15. 15. Impact of TechnologyPre Social Media
  16. 16. Impact of TechnologyWith Social Media
  17. 17. Getting the order right1. Stop!!2. Plan your goals3. Look and listen to what’s happening4. Start to build in the right places5. Engage (with the right tools)6. Keep eyes and ears open
  18. 18. Blog as home on the web
  19. 19. Focus Points Your Home on the Web A coordinating and adaptable force Real space for real content Crossover point between social and search Plan before you act The Core of your Social Media Activities
  20. 20. Thank you Thank you and over to you! http://uk.linkedin.com/in/blogcoach mark@socialmediadirectors.co.uk

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