Mark White Hampshire Business Expo2


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Social Media Presentation at the Hapshire Business Expo (November 2011)

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  • Want to finish with relating it back to Invensys so that it leads into our examination of what is going on in the industry with the competition. I think we need to talk about what elements would be best to put in here, or indeed whether you would prefer to leave it open ended.
  • Mark White Hampshire Business Expo2

    1. 1. Getting Social Media working for you Mark White Social Media Directors
    2. 2. Social Media
    3. 3. Essentially, Social Media incorporate the online technology and methods through which people can share content , personal opinions, swap different perspectives and insights Participation - Conversation - Interaction - Connectedness - Community – Sharing - Trust - Trustedness What is Social Media?
    4. 4. 3 parts to Social Media CONTENT PEOPLE TECHNOLOGY
    5. 5. Social Media Landscape
    6. 6. A word of caution <ul><li>It’s not about the technology </li></ul><ul><li>Develop relationships using the technology </li></ul><ul><li>Getting the right message to the right people </li></ul>
    7. 7. Impact of Technology Pre Social Media
    8. 8. Impact of Technology With Social Media
    9. 9. Let’s go back in time <ul><li>People made things </li></ul><ul><li>Other people used them </li></ul><ul><li>They talked about them to friends </li></ul><ul><li>Those friends tried them </li></ul><ul><li>… </li></ul>
    10. 10. Or is it today? <ul><li>People make things </li></ul><ul><li>Other people use them </li></ul><ul><li>They talk about them to friends </li></ul><ul><li>Those friends try them </li></ul><ul><li>… </li></ul>
    11. 11. 6 Things to “Get Doing” So here are some things I’d encourage you to “Get Doing”
    12. 12. 6 Things to “Get Doing” GET PLANNING
    13. 13. 1. Get Planning
    14. 14. GET LISTENING 6 Things to “Get Doing”
    15. 15. 2. Get Listening <ul><li>People are talking about you, your industry and your competitors </li></ul><ul><li>Use the free tools available </li></ul><ul><li>Don’t just listen … do something with it! </li></ul>
    16. 16. GET INVOLVING 6 Things to “Get Doing”
    17. 17. 3. Get Involving <ul><li>Internally , you’ll need help to do this properly: initially & for follow up </li></ul><ul><li>Externally , the more interaction there is the more committed to you people are </li></ul>Internal External
    18. 18. GET SHARING 6 Things to “Get Doing”
    19. 19. 4. Get Sharing <ul><li>Don’t just share your own content </li></ul><ul><li>Developing reputation & trust </li></ul><ul><li>You become the person to turn to </li></ul>
    20. 20. GET FOCUSSING 6 Things to “Get Doing”
    21. 21. 5. Get Focussing <ul><li>You can’t do everything: select & target </li></ul><ul><li>Remember your business calls to action </li></ul><ul><li>Fish where the fish are </li></ul>
    22. 22. GET INTEGRATING 6 Things to “Get Doing”
    23. 23. 6. Get Integrating <ul><li>Social -> Search </li></ul><ul><li>Social -> Email </li></ul><ul><li>Social -> Social </li></ul><ul><li>Social -> Offline </li></ul>
    24. 24. Getting the order right <ul><li>Plan / Establish Goals </li></ul><ul><li>Listen to what’s happening </li></ul><ul><li>Build – where / with whom </li></ul><ul><li>Engage (with the right team) </li></ul><ul><ul><li>Ask questions / Participate / In the right amount (timeliness) / be transparent / connect (be the conduit) / be relevant </li></ul></ul><ul><li>Keep eyes and ears open </li></ul>
    25. 25. Things to take away <ul><li>Decide your goals & use them as your startpoint </li></ul><ul><li>Keep your eyes and ears open </li></ul><ul><li>Develop community: be the centre point, initiator & aggregator </li></ul><ul><li>Focus your efforts & remember: this is business </li></ul><ul><li>Use the technology to support your strategy, not to dictate your strategy </li></ul>
    26. 26. Thank you and over to you! Mark White [email_address] @linkedinguys 01784 479361