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Mark White Hampshire Business Expo2

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Social Media Presentation at the Hapshire Business Expo (November 2011)

Social Media Presentation at the Hapshire Business Expo (November 2011)

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  • Want to finish with relating it back to Invensys so that it leads into our examination of what is going on in the industry with the competition. I think we need to talk about what elements would be best to put in here, or indeed whether you would prefer to leave it open ended.
  • Transcript

    • 1. Getting Social Media working for you Mark White Social Media Directors
    • 2. Social Media
    • 3. Essentially, Social Media incorporate the online technology and methods through which people can share content , personal opinions, swap different perspectives and insights Participation - Conversation - Interaction - Connectedness - Community – Sharing - Trust - Trustedness What is Social Media?
    • 4. 3 parts to Social Media CONTENT PEOPLE TECHNOLOGY
    • 5. Social Media Landscape
    • 6. A word of caution
      • It’s not about the technology
      • Develop relationships using the technology
      • Getting the right message to the right people
    • 7. Impact of Technology Pre Social Media
    • 8. Impact of Technology With Social Media
    • 9. Let’s go back in time
      • People made things
      • Other people used them
      • They talked about them to friends
      • Those friends tried them
    • 10. Or is it today?
      • People make things
      • Other people use them
      • They talk about them to friends
      • Those friends try them
    • 11. 6 Things to “Get Doing” So here are some things I’d encourage you to “Get Doing”
    • 12. 6 Things to “Get Doing” GET PLANNING
    • 13. 1. Get Planning
    • 14. GET LISTENING 6 Things to “Get Doing”
    • 15. 2. Get Listening
      • People are talking about you, your industry and your competitors
      • Use the free tools available
      • Don’t just listen … do something with it!
    • 16. GET INVOLVING 6 Things to “Get Doing”
    • 17. 3. Get Involving
      • Internally , you’ll need help to do this properly: initially & for follow up
      • Externally , the more interaction there is the more committed to you people are
      Internal External
    • 18. GET SHARING 6 Things to “Get Doing”
    • 19. 4. Get Sharing
      • Don’t just share your own content
      • Developing reputation & trust
      • You become the person to turn to
    • 20. GET FOCUSSING 6 Things to “Get Doing”
    • 21. 5. Get Focussing
      • You can’t do everything: select & target
      • Remember your business calls to action
      • Fish where the fish are
    • 22. GET INTEGRATING 6 Things to “Get Doing”
    • 23. 6. Get Integrating
      • Social -> Search
      • Social -> Email
      • Social -> Social
      • Social -> Offline
    • 24. Getting the order right
      • Plan / Establish Goals
      • Listen to what’s happening
      • Build – where / with whom
      • Engage (with the right team)
        • Ask questions / Participate / In the right amount (timeliness) / be transparent / connect (be the conduit) / be relevant
      • Keep eyes and ears open
    • 25. Things to take away
      • Decide your goals & use them as your startpoint
      • Keep your eyes and ears open
      • Develop community: be the centre point, initiator & aggregator
      • Focus your efforts & remember: this is business
      • Use the technology to support your strategy, not to dictate your strategy
    • 26. Thank you and over to you! Mark White [email_address] http://uk.linkedin.com/in/blogcoach @linkedinguys 01784 479361 www.socialmediadirectors.co.uk

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