Business Showcase Beaconsfield

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Making the most of your LinkedIn profiles

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Business Showcase Beaconsfield

  1. 1. Welcome Make your profiles really work for you! Mark White www.socialmediadirectors.co.uk
  2. 2. Social Media Directors <ul><li>LinkedIn Training and Workshops </li></ul><ul><ul><li>Public courses </li></ul></ul><ul><ul><li>In-house training </li></ul></ul><ul><ul><li>Sector specific on demand </li></ul></ul><ul><li>LinkedIn Consulting & Services </li></ul><ul><ul><li>LinkedIn Strategy </li></ul></ul><ul><ul><li>LinkedIn Profile Setup & Optimisation </li></ul></ul><ul><li>Social Media Training & Consulting </li></ul><ul><ul><li>Blogging / Twitter / Facebook / Video / SMO </li></ul></ul>
  3. 3. Social Media & LinkedIn
  4. 4. What you do on LinkedIn?
  5. 5. Increasing membership
  6. 6. All levels serviced <ul><li>Within 10 miles: 115,884 </li></ul><ul><li>Within 25 miles: 1,589,725 </li></ul><ul><li>Within 50 miles: 2,522,254 </li></ul>
  7. 7. LinkedIn Planning <ul><li>Business goals develop business strategies and then marketing strategies </li></ul><ul><li>Online and offline must work in harmony </li></ul><ul><li>Work to your strengths and your aims </li></ul><ul><li>Personal and company focus run alongside each other </li></ul><ul><li>Time spent is important – LinkedIn can help (and hinder) </li></ul>
  8. 8. Getting your Profile right
  9. 9. 2½ main profiles Personal Profile Company Pages Personal Public Profile
  10. 10. Profile provides foundations
  11. 11. Why Optimise your Profile <ul><li>Key to success on LinkedIn and cornerstone of your activity </li></ul><ul><li>To help people understand what you do AND who you are </li></ul><ul><li>Demonstrate why people should connect with you & use your services </li></ul><ul><li>To differentiate yourself & the company </li></ul><ul><li>Visible externally to LinkedIn: 2 profiles! </li></ul><ul><li>To get found by LinkedIn’s search </li></ul>
  12. 12. Search Similarities <ul><li>Want to be as high as possible </li></ul><ul><li>Dual Focus: people & search engines </li></ul><ul><li>Keyword phrases are key </li></ul><ul><li>Build for both! </li></ul>
  13. 13. Get your target keywords
  14. 14. LinkedIn Profile <ul><li>Name </li></ul><ul><li>Photo </li></ul><ul><li>Professional Headline </li></ul><ul><li>Industry and Area </li></ul><ul><li>Latest Update </li></ul><ul><li>Job Descriptions </li></ul><ul><li>Company Pages </li></ul><ul><li>Vanity URL </li></ul><ul><li>Descriptive Links </li></ul><ul><li>Recommendations </li></ul><ul><li>Summary </li></ul><ul><li>Specialties </li></ul><ul><li>Skills, expertise etc </li></ul><ul><li>Applications </li></ul>
  15. 15. Profile elements to focus on 1 2 3 4 5
  16. 16. Professional Headlines Job Title – standard Descriptive Specialisms with keywords Description of your general offering Direct Marketing Offering Push / Promote a particular product Promote a service to attract interest
  17. 17. Profile elements to focus on 6 7 8 10 9
  18. 18. Public Profile
  19. 19. Website & Twitter Links
  20. 20. Profile elements to focus on 11 12
  21. 21. Applications
  22. 22. Company Pages: useful? <ul><li>Company pages give an organisation its own space </li></ul><ul><li>Potential focal point: product brand & employment brand </li></ul><ul><li>Brings together news, information, people & products </li></ul><ul><li>Ongoing development: adding additional functionality now including … </li></ul>
  23. 23. Company News Updates <ul><li>Company pages become more active </li></ul><ul><li>News gets pushed out to ‘Followers’ </li></ul>
  24. 24. Key Sections <ul><ul><li>Overview page </li></ul></ul><ul><ul><li>Careers </li></ul></ul><ul><ul><li>Products and Services </li></ul></ul><ul><ul><li>Analytics </li></ul></ul>
  25. 25. Overview <ul><li>Company Overview and logo </li></ul><ul><li>Members in your Network </li></ul><ul><li>Employees </li></ul><ul><li>Recent Blog Posts and recent activity </li></ul><ul><li>Location and key company data </li></ul><ul><li>Statistics to keep abreast </li></ul><ul><li>Ability to follow the company </li></ul>
  26. 26. Products and Services <ul><li>Lists of your products and services </li></ul><ul><li>Showcase recommendations – Social Proof </li></ul><ul><li>Can be targeted to different audiences </li></ul><ul><li>Details available: </li></ul><ul><ul><li>Description / image / video </li></ul></ul><ul><ul><li>External link / main contact / promotions </li></ul></ul><ul><li>Great way to develop awareness </li></ul>
  27. 27. Next Steps <ul><li>Developing your network </li></ul><ul><ul><li>Extending your reach </li></ul></ul><ul><ul><li>Bringing offline, online </li></ul></ul><ul><li>Marketing & greater visible </li></ul><ul><ul><li>Updates, Groups, Events, Messages </li></ul></ul><ul><li>Proactive Marketing and Sales </li></ul><ul><ul><li>Prospect Identification, Meeting Preparation </li></ul></ul><ul><li>Listening </li></ul>
  28. 28. Summary <ul><li>Success on LinkedIn is built on reputation </li></ul><ul><li>Get your foundations in place </li></ul><ul><li>Personal Profile is key: remember the 3 main elements </li></ul><ul><li>Company Profile gives extra weight and extra features </li></ul><ul><li>Focus on what will support your business </li></ul><ul><li>You have YOU online and ready … go for it! </li></ul>
  29. 29. Thank you and over to you! Mark White [email_address] http://uk.linkedin.com/in/blogcoach @linkedinguys 01784 479361 www.socialmediadirectors.co.uk STAND 56

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