Developing theGOST Analysis<br />G  oals<br />O  bjectives<br />S  trategies<br />T  actics<br />
I believe in …<br />Sales …<br />… driven …<br />… marketing.<br />
My Goal is to …<br />get more people …<br />… to buy more stuff …<br />… more often …<br />… at higher prices.<br />
Developing the GOST Analysis<br />GOAL<br />GOAL   Speed of Light<br />O1<br />O2<br />O3<br />Setting objectives is impo...
Developing the GOST Analysis<br />GOAL<br />GOAL   Speed of Light<br />O1<br />O2<br />O1<br />Objectives<br /><ul><li>Sp...
Measurable
Achievable
Realistic
Timely</li></li></ul><li>Developing the GOST Analysis<br />GOAL<br />GOAL   Speed of Light<br />KPIs<br />O1<br />O2<br /...
Measurable
Achievable
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Gost V1

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Developing your marketing goal, objectives, strategies and tactics (GOST)

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Gost V1

  1. 1. Developing theGOST Analysis<br />G oals<br />O bjectives<br />S trategies<br />T actics<br />
  2. 2. I believe in …<br />Sales …<br />… driven …<br />… marketing.<br />
  3. 3. My Goal is to …<br />get more people …<br />… to buy more stuff …<br />… more often …<br />… at higher prices.<br />
  4. 4. Developing the GOST Analysis<br />GOAL<br />GOAL  Speed of Light<br />O1<br />O2<br />O3<br />Setting objectives is important.<br />It focuses us on specific aims over a period of time and can motivate us to meet the objectives set.<br />Why only 3?<br />If one of them fails then the other two will help reach your Goal.<br />
  5. 5. Developing the GOST Analysis<br />GOAL<br />GOAL  Speed of Light<br />O1<br />O2<br />O1<br />Objectives<br /><ul><li>Specific
  6. 6. Measurable
  7. 7. Achievable
  8. 8. Realistic
  9. 9. Timely</li></li></ul><li>Developing the GOST Analysis<br />GOAL<br />GOAL  Speed of Light<br />KPIs<br />O1<br />O2<br />O1<br />Objectives<br /><ul><li>Specific
  10. 10. Measurable
  11. 11. Achievable
  12. 12. Realistic
  13. 13. Timely</li></li></ul><li>Beijing EPCs<br />Attach to the CAD vendors<br />Intel/AMD/NVIDIA<br />Existing Customers<br />China Rail Industry<br />Reference Accounts<br />Developing the GOST Analysis<br />GOAL<br />GOAL  Speed of Light<br />KPIs<br />O1<br />O2<br />O1<br />S1<br />S2<br />S3<br />S4<br />S5<br />S6<br />S7<br />S8<br />S9<br />3-4 words. A strategy indentifies:<br /><ul><li> Choice of target market segment.
  14. 14. Positioning in that market segment.
  15. 15. Specific element of the marketing mix to be used. </li></ul>Objectives<br /><ul><li>Specific
  16. 16. Measurable
  17. 17. Achievable
  18. 18. Realistic
  19. 19. Timely</li></li></ul><li>Developing the GOST Analysis<br />GOAL<br />GOAL  Speed of Light<br />KPIs<br />O1<br />O2<br />O1<br />S1<br />S2<br />S3<br />S4<br />S5<br />S6<br />S7<br />S8<br />S9<br />Objectives<br /><ul><li>Specific
  20. 20. Measurable
  21. 21. Achievable
  22. 22. Realistic
  23. 23. Timely</li></ul>1. Be personally visible in China<br />2. CAD vendor Endorsements<br />3. Sponsor CAD vendor seminars<br />1. Ghost write success stories in magazines<br />2. Pay for external speakers<br />3. FIM Business Value <br />T1<br />$<br />T2<br />$<br />T3<br />$<br />
  24. 24. Developing the GOST Analysis<br />GOAL<br />GOAL  Speed of Light<br />KPIs<br />O1<br />O2<br />O1<br />S1<br />S2<br />S3<br />S4<br />S5<br />S6<br />S7<br />S8<br />S9<br />Objectives<br /><ul><li>Specific
  25. 25. Measurable
  26. 26. Achievable
  27. 27. Realistic
  28. 28. Timely</li></ul>T1<br />$<br />T2<br />$<br />T3<br />$<br />
  29. 29. The only measure …<br />of success …<br />… for marketing …<br />… is sales.<br />
  30. 30. Thank you<br />Matthew A. Cuerdon<br />Beijing, China<br />matt_cuerdon@hotmail.com<br />+8613511073865<br />

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