<ul><li>Before press releases are produced on computer and delivered via email, PR practitioners manually typed on a paper...
<ul><li>These strategic and intentional adaptations are designed to improve the effectiveness, efficiency or efficacy of v...
 
 
 
Malaysian Internet Audience
Malaysian Internet Audience
Malaysian Internet Audience
 
 
 
 
Video link:
Video link:
<ul><li>Blog Use is Robust in This Region </li></ul><ul><li>All six countries outpaced the global reach of Blogs </li></ul...
RSCG Magnet 2006 Study
 
<ul><li>From the observation made by Stephan Spencer (a blogger), blogs  are becoming  important  in the  public opinion a...
<ul><li>175, 000 new blogs/day. </li></ul><ul><li>1.6 million postings/day @ 18.6 posts/secs. </li></ul>
<ul><li>SEX: </li></ul><ul><ul><li>Men (54%) </li></ul></ul><ul><ul><li>Women (46%) </li></ul></ul><ul><li>AGE: </li></ul>...
 
 
<ul><li>Since blogs are growing rapidly, that’s when    (a microblogging service) came into the social media world. </li><...
<ul><li>A tech. developed in 2006 by Jack Dorsey. </li></ul><ul><ul><li>Limited to 140-150 characters. </li></ul></ul><ul>...
<ul><li>http://youtu.be/aaI5-1sBjhU   </li></ul>
<ul><li>Their usefulness as : </li></ul><ul><ul><li>Research tools (information gathering & environmental scanning) </li><...
<ul><li>Communicative risks involved in blogging </li></ul><ul><li>Exaggerated significance attached to blogging </li></ul...
 
 
 
 
 
 
THANK  YOU..
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1. Impact On How Practitioners Do Their Work

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1. Impact On How Practitioners Do Their Work

  1. 2. <ul><li>Before press releases are produced on computer and delivered via email, PR practitioners manually typed on a paper and sent via mail or fax. </li></ul><ul><li>On March 8, 1954, the first electronically transmitted press release had been sent by PR Newswire. </li></ul><ul><li>Media have evolved technically because of the strategy and tactics of public relations rely on use of the media. </li></ul>
  2. 3. <ul><li>These strategic and intentional adaptations are designed to improve the effectiveness, efficiency or efficacy of various tactics and techniques. </li></ul><ul><li>In other cases, the changes might be subtle and unintentional, lead to bad PR practices. </li></ul>
  3. 7. Malaysian Internet Audience
  4. 8. Malaysian Internet Audience
  5. 9. Malaysian Internet Audience
  6. 14. Video link:
  7. 15. Video link:
  8. 16. <ul><li>Blog Use is Robust in This Region </li></ul><ul><li>All six countries outpaced the global reach of Blogs </li></ul><ul><li>The growth of the category, however, is flat in Hong Kong and Singapore </li></ul><ul><li>Blogs are a key political channel in some countries, higher growth in the Philippines may be a result of increased political activity in a presidential election year. </li></ul>+ 8% + 8% + 1% + 18% - 2% - 9% INTERNET IN SOUTH EAST ASIA
  9. 17. RSCG Magnet 2006 Study
  10. 19. <ul><li>From the observation made by Stephan Spencer (a blogger), blogs are becoming important in the public opinion area . </li></ul><ul><li>Now, </li></ul><ul><ul><li>“ The power of the people”  “the power of the bloggers”. </li></ul></ul><ul><li>Blogs: particularly popular among </li></ul><ul><ul><li>teens (12-17yrs old) </li></ul></ul><ul><ul><li>GenY (18-28yrs old) </li></ul></ul>
  11. 20. <ul><li>175, 000 new blogs/day. </li></ul><ul><li>1.6 million postings/day @ 18.6 posts/secs. </li></ul>
  12. 21. <ul><li>SEX: </li></ul><ul><ul><li>Men (54%) </li></ul></ul><ul><ul><li>Women (46%) </li></ul></ul><ul><li>AGE: </li></ul><ul><ul><li>18-29yrs old is the highest(54%) </li></ul></ul><ul><li>RACE/ETHNICITY: </li></ul><ul><ul><li>White non-hispanic is the highest (60%) </li></ul></ul><ul><ul><li>Malaysian falls under the (10%) </li></ul></ul><ul><li>LOCATION: </li></ul><ul><ul><li>Leading by suburban area (51%) </li></ul></ul><ul><li>ACCESS SPEED: </li></ul><ul><ul><li>Broadband (79%) </li></ul></ul><ul><ul><li>Dial Up(20%) </li></ul></ul>
  13. 24. <ul><li>Since blogs are growing rapidly, that’s when (a microblogging service) came into the social media world. </li></ul><ul><li>Most companies and PR Agencies are using as one of their main online tools. </li></ul><ul><li>Writing Quality ; is still a deciding factor in effective communication besides the medium being used. </li></ul>
  14. 25. <ul><li>A tech. developed in 2006 by Jack Dorsey. </li></ul><ul><ul><li>Limited to 140-150 characters. </li></ul></ul><ul><ul><li>Enables people to use cell phones to send text messages to blogs. </li></ul></ul><ul><ul><li>Provide extremely up-to-the-minute updates to blogs. </li></ul></ul><ul><ul><li>With 200millions users in 2011 </li></ul></ul><ul><ul><ul><ul><li>Eg: Barack Obama, Dato’ Seri Najib Tun Razak, AirAsia, PRNews, Lisa Surihani </li></ul></ul></ul></ul>
  15. 26. <ul><li>http://youtu.be/aaI5-1sBjhU </li></ul>
  16. 27. <ul><li>Their usefulness as : </li></ul><ul><ul><li>Research tools (information gathering & environmental scanning) </li></ul></ul><ul><ul><li>Message/issue framing </li></ul></ul><ul><ul><li>Persuasion tools </li></ul></ul><ul><li>http://www.changements.com.ulaval.ca/module10/RP_blog.pdf </li></ul>
  17. 28. <ul><li>Communicative risks involved in blogging </li></ul><ul><li>Exaggerated significance attached to blogging </li></ul><ul><li>Blogger credibility and status </li></ul><ul><li>http://www.changements.com.ulaval.ca/module10/RP_blog.pdf </li></ul>
  18. 35. THANK YOU..
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