Phoenix Title Sponsorship Local Version 2


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The Title Sponsorship soliciation for the Phoenix LPGA tournament. The most highly attended event on the Tour with a "major-quality" field.

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Phoenix Title Sponsorship Local Version 2

  1. 1. Phoenix International Prepared For (Company) (Date)
  2. 2. Table of Contents <ul><li>The Opportunity </li></ul><ul><li>Tournament Background </li></ul><ul><li>Sponsorship Elements </li></ul>
  3. 3. The Opportunity… … to acquire one of the premier properties in professional golf; one with global reach, yet strong local equity … to connect your brand with attributes of a dynamic sport of exciting young stars … to join the company of many of the world’s most prominent brands … to publicly demonstrate a commitment to the Phoenix community and associate with major local brands
  4. 4. <ul><li>Highest attendance on the LPGA Tour </li></ul><ul><li>Best field of women golfers in the world </li></ul><ul><li>Extensive domestic & international television coverage; 200 credentialed media </li></ul><ul><li>Global appeal; 124 international players representing 29 countries </li></ul><ul><li>Top 5 LPGA events for charitable giving </li></ul><ul><li>$12 million in charitable donations since inception; with $1 million in 2007 </li></ul><ul><li>The best run event in professional golf </li></ul>Phoenix International Highlights
  5. 5. <ul><li>Unprecedented player access </li></ul><ul><li>Highly sought-after demographic </li></ul><ul><li>Desirable & dynamic Phoenix market </li></ul><ul><li>29 years of Phoenix tradition </li></ul><ul><li>World class venue </li></ul><ul><li>Considered the “5 th” Major by Tour players </li></ul><ul><li>Two-time defending champion Lorena Ochoa #1 in Rolex World Rankings </li></ul>Phoenix International Highlights Superstition Mountain Golf & Country Club
  6. 6. Leader In Attendance 56,000 Phoenix Attendance Is Three Times The Tour Average; more highly attended than the Majors 159,300
  7. 7. Field Strength Rivals The Four Majors Ranking on previous year money list 0 10 20 30 40 50 Tour Average Phoenix Over the last four years, the International hosted the top fields on Tour 10 of top 10 players 19.6 of top 20 players 48.4 of top 50 players Top 50 Players
  8. 8. Highly Regarded Event <ul><li>“ Just a great golf tournament - first class.” Annika Sorenstam, 3-time champion </li></ul><ul><li>“ Everything about this tournament is quality.” Laura Davies, 4-time champion </li></ul><ul><li>“ We consider this tournament our 5 th major.” Natalie Gulbis </li></ul><ul><li>“ We hosted record crowds, made significant contributions to charity, and presented trophies to some of the greatest players in LPGA history in Phoenix. We look forward to continuing our long relationship with the LPGA through our Safeway Classic in Portland.” Mike Minasi, Safeway Marketing President </li></ul><ul><li>“ It is considered one of the premier events on the LPGA Tour, with its combination of facilities, strength of field and fan base.” John Davis, Arizona Republic </li></ul><ul><li>“ The Safeway International is on the short list of the best-run LPGA tournaments… It is located in a golf-passionate area that attracts large galleries and has a coveted spot a week before the year’s first major…” Ron Sirak, Executive Editor, Golf World </li></ul><ul><li>“ This is a very well run tournament and the women golfers are so much more approachable than the men.” Charlotte Callahan, 2008 Fan Attendee </li></ul>Sports Illustrated picked the Safeway International as one of the LPGA Tour’s top events in the May, 2007 issue. Seven Hall of Fame members among past champions Site of only 59 shot on the LPGA Tour – Annika Sorenstam 2001 Two-time defending champion Lorena Ochoa currently ranked #1 in the Rolex Women’s World Golf Rankings
  9. 9. National & Global Television Audiences 240% increase over 4 years Reach of 140 million households worldwide: 76 million U.S. - 64 million International Golf Channel Viewership – Phoenix International Average Daily Households
  10. 10. Desirable Demographics Source: Nielsen Media Research, Mendelsohn Golf Channel Viewership Media HH Income: $ 77,000+ Median Total Assets: $ 1.21 million 167% more likely to make business purchase decision of $ 1million+ 79% more likely to own/lease a luxury vehicle 82% more likely to own securities valued at $ 1 million+ 70% more likely to use money-management counsel Phoenix Market Demo Phoenix DMA Phoenix Golf Fans Gender 50% Male / 50% Female 61% Male / 39% Female Attended College 57% / 105 Index 65% / 120 Index HH Income $100K+ 20% / 93 78% / 126 Live Active Lifestyle 65% / 106 78% / 126 Participate in Arts & Culture 36% / 101 44% / 124 Own Luxury Vehicle 7% / 106 12% / 172
  11. 11. Strong Community & Charitable Ties 2007 Phoenix International delivered $20.8 million in economic benefit to Arizona Supported by many of Arizona’s most noteworthy companies
  12. 12. Experienced Tournament Operators Primary tournament operator. 501c(3) with full time staff of 8. Also operates the LPGA Safeway Classic. Associated with the LPGA for 30 years. Holds all contracts. Volunteer coordinator & local media relations with full time equivalent staff of 3. Golf Council generates local sponsorships & manages pro-ams & media facilities Course management & tournament logistics. Operates pro-ams, clubhouse & driving ranges Player relations & management. Media & television broadcast liaison. Management of professional tournament proper. A seamless team for tournament management & operations working together for six years resulting in the best run tournament on the LPGA Tour. LPGA Phoenix Golf Council
  13. 13. Experienced Tournament Operators <ul><li>70 person-years of professional tournament management experience </li></ul><ul><li>1000 member local volunteer base </li></ul><ul><li>Volunteer board of 25 Phoenix-area executives </li></ul><ul><li>Eight pro-ams & corporate events during tournament week totally 900 amateur & professional players </li></ul>
  14. 14. Tournament Golf Foundation <ul><li>Tournament Golf Foundation </li></ul><ul><li>501 (c)(3) charitable non-profit organization founded in 1972 </li></ul><ul><li>Long and successful history of LPGA tournament ownership as the managing organizer of the Safeway Classic (Portland, OR) and Safeway International (Phoenix, AZ). </li></ul><ul><li>Based in Oregon comprised of 40 Portland area volunteer business leaders and their spouses. </li></ul><ul><li>Members head more than 40 committees that oversee over 1,000 volunteers. </li></ul><ul><li>TGF Staff is uniquely suited to LPGA tournament production </li></ul><ul><li>Safeway Classic </li></ul><ul><li>Second oldest tournament on the LPGA Tour, only months younger than the Kraft Nabisco Championship. </li></ul><ul><li>Over $12 million to Oregon based children’s charities since inception. </li></ul><ul><li>Safeway International </li></ul><ul><li>LPGA’s history in Phoenix began in 1980. </li></ul><ul><li>In 1983, Banner Health Foundation (then the Samaritan Foundation) was tournament organizers & principal provider of volunteers and staff. </li></ul><ul><li>In 2004, TGF became the owner/organizer of the event as Safeway became the title sponsor </li></ul><ul><li>Banner Health Foundation continued as primary beneficiary of charitable contributions and provided its substantial volunteer base and local personnel. </li></ul>
  15. 15. <ul><li>Superstition Mountain Golf & Country Club; host venue since 2004 </li></ul><ul><li>Rated Top 100 Best Residential Courses & Private Golf Communities </li></ul><ul><li>Ranked by LPGA players as the #1 Conditioned Golf Course on Tour </li></ul><ul><li>36-hole Jack Nicklaus design, providing broad opportunities for additional sponsor golf outings, clinics and pro-ams on-site during tournament week. </li></ul>Highly Regarded Venue
  16. 16. Phoenix International Title Sponsorship Elements Ownership of Key Tournament Assets Significant Global Brand Exposure Charity, Corporate Goodwill & Image Association
  17. 17. <ul><li>Location: </li></ul><ul><ul><li>Phoenix, Arizona - Superstition Mountain Golf & Country Club: Prospector Course </li></ul></ul><ul><li>Date: </li></ul><ul><ul><li>March 23-30 2009. Like dates in 2010 & 11; premium slot just prior to first Major </li></ul></ul><ul><li>Television: </li></ul><ul><ul><li>Golf Channel – Four Days of coverage – Two hours per day </li></ul></ul><ul><li>Competition: </li></ul><ul><ul><li>Four-day, 72-hole stroke play; preceded by a one-day, 18-hole pro-am </li></ul></ul><ul><li>Purse: </li></ul><ul><ul><li>$1.5 million </li></ul></ul><ul><li>Players: </li></ul><ul><ul><li>Full field of 144 LPGA professionals </li></ul></ul><ul><li>Beneficiary: </li></ul><ul><ul><li>Banner Health & others determined in conjunction with title sponsor </li></ul></ul>Overview
  18. 18. <ul><li>On-site Branding </li></ul><ul><li>Global Brand Exposure: TV, Editorial & Advertising </li></ul><ul><li>Pro-Am </li></ul><ul><li>Hospitality </li></ul>Key Tournament Assets
  19. 19. <ul><li>On-site branding platform reaching 160,000 tournament attendees </li></ul><ul><li>On-site branding elements carry-over to television audiences </li></ul><ul><li>Tee signage, pin flags, tee markers & other golf course signage provide in-telecast visibility </li></ul>On-Site Branding
  20. 20. <ul><li>Sponsor incorporated into the official Tournament logo & applied across the following: </li></ul><ul><ul><li>Main scoreboard & auxiliary scoreboards </li></ul></ul><ul><ul><li>Electronic messages & branding on ten scoreboards </li></ul></ul><ul><ul><li>Main sponsor recognition board </li></ul></ul><ul><ul><li>Skybox & hospitality area signage </li></ul></ul><ul><ul><li>Caddie bibs & standard bearer outfits </li></ul></ul><ul><ul><li>Volunteer uniforms </li></ul></ul><ul><ul><li>Main entrance signage </li></ul></ul><ul><ul><li>Merchandise sold or distributed by event </li></ul></ul><ul><ul><li>Courtesy vehicles & golf carts </li></ul></ul><ul><ul><li>Directional & parking signs </li></ul></ul><ul><ul><li>Event tickets & parking passes </li></ul></ul><ul><ul><li>Press releases & media kits </li></ul></ul><ul><ul><li>Print promotional materials </li></ul></ul>On-Site Branding
  21. 21. Promotion <ul><li>Right to use event name & logo and LPGA Official Event logo in sponsor public relations, promotional and advertising materials </li></ul><ul><li>Special Promotions using tournament benefits </li></ul><ul><ul><li>Ticket give-aways, sweepstakes, other traffic builders </li></ul></ul><ul><li>Consumer Expo </li></ul><ul><ul><li>Highlight sponsor’s business units or product lines </li></ul></ul><ul><ul><li>Support community outreach or charitable programs </li></ul></ul>
  22. 22. <ul><li>Golf Channel commercial & in-telecast brand elements delivering 55+ million impressions and $1+ million in value. </li></ul><ul><ul><li>Thursday through Sunday Golf Channel coverage – 2 hours per day, plus a re-air of each round </li></ul></ul><ul><ul><li>Four :30-second commercial units per day during each of four rounds of coverage – original and re-air </li></ul></ul><ul><ul><li>Twenty-two :30-second commercial units within other Golf Channel programming during tournament week </li></ul></ul><ul><ul><li>One opening & one closing Billboard daily </li></ul></ul><ul><ul><li>One Chairman’s message run during weekend telecast </li></ul></ul><ul><ul><li>Broadcast of sponsor’s presentation of prize to tournament champion on 18th green (time permitting) </li></ul></ul><ul><ul><li>One :60-second in-telecast charity message run during weekend telecast </li></ul></ul><ul><ul><li>Branding on in-telecast leaderboard graphics </li></ul></ul><ul><ul><li>Branding in all promotional announcements leading up to the event </li></ul></ul><ul><ul><li>Coverage on other live Golf Channel programming during tournament week; Golf Central, Leaderboard Update, Scorecard Report, Viewers Forum </li></ul></ul>Television & Global Brand Exposure International television distribution reaching approximately 64 million households in 41 countries outside the U.S.
  23. 23. Editorial Exposure <ul><li>Other LPGA Tour title sponsors see $3+ million 1 in exposure across the following channels: </li></ul><ul><ul><li>Local, national & international television news highlights </li></ul></ul><ul><ul><li>Local, national & international newsprint & magazine exposure </li></ul></ul><ul><ul><li>Website & Internet exposure </li></ul></ul><ul><li>Integration as premier stop on the LPGA Tour </li></ul>1 Front Row Marketing Services
  24. 24. <ul><li>Full television & radio schedule, including title sponsor tag, to run in the Phoenix area four to eight weeks prior to the event </li></ul><ul><li>Four full page, four color ads in the official tournament program </li></ul><ul><li>One panel in the Daily Pairings guide </li></ul><ul><li>One welcome letter from the CEO/Chairman in official tournament program </li></ul><ul><li> micro site with season-long tournament details, links to associated stories, tune-in information, etc. </li></ul>Event Advertising
  25. 25. Pro-am <ul><li>$400,000 + value of Pro-Am participation by just ten top LPGA Tour players based on typical personal appearance rates </li></ul><ul><li>Customer & business partner entertainment </li></ul><ul><li>Focused attention of business prospects </li></ul><ul><li>Unique venue for product introductions, media announcements, program launches & other business meetings </li></ul><ul><li>Employee recognition/rewards opportunities </li></ul>“ Anyone who has played in an LPGA Pro-Am understands the excitement, appeal and the great association you will have with the LPGA and their players” Tony Ponturo, Vice President, Global Media and Sports Marketing, Anheuser-Busch, Inc.
  26. 26. Pro-am <ul><li>Forty amateur playing spots in Official Pro-Am (ten foursomes). Each spot includes : </li></ul><ul><ul><li>One Pro-Am gift bag & team photograph </li></ul></ul><ul><ul><li>One Pro-Am contestant badge & One Guest badge </li></ul></ul><ul><ul><li>Two invitations to the Pro-Am Pairings Reception </li></ul></ul><ul><ul><li>One invitation to Awards Reception </li></ul></ul><ul><li>Pre-selection of top professionals </li></ul>
  27. 27. <ul><li>Daily hospitality (Thursday – Sunday) for eighty guests </li></ul><ul><li>Five thousand good-any-day grounds admissions </li></ul><ul><li>One thousand weekly grounds admissions </li></ul><ul><li>Select quantity of preferred parking passes </li></ul><ul><li>Four reserved parking spaces at Clubhouse </li></ul><ul><li>Twenty VIP parking passes </li></ul><ul><li>Twenty personalized hard-card badges for use by title sponsor staff </li></ul><ul><li>Forty additional tickets to the Official LPGA Pro-Am Pairings Reception </li></ul><ul><li>Participation in the selection of two players as Sponsor Exemptions </li></ul><ul><li>Use of Superstition Mountain for additional sponsor/customer outings </li></ul>Hospitality
  28. 28. Image Association The Phoenix International Title Sponsor joins the company of some of the world’s strongest brands
  29. 29. Image Association “ Anheuser-Busch has been a sponsor of the LPGA for over ten years now so obviously we feel that helps us sell beer. In this case, we feel that the LPGA transcends regional as well as ethnic interest; so it’s a great way to reach the consumer.” Tony Ponturo VP, Global Media and Sports Marketing Anheuser-Busch “ I have a strong feeling that, within the next five years, the LPGA will make a serious run at the PGA Tour in terms of popularity. The LPGA is already more popular than the Champions Tour, which 10 years ago was unthinkable. And now it’s setting its sights on a big piece of the PGA Tour.” Johnny Miller NBC Sports Golf Analyst And Golf Digest Columnist
  30. 30. <ul><li>Charity </li></ul><ul><ul><li>Opportunity to designate tournament proceeds other charities if desired </li></ul></ul><ul><ul><li>Coverage of annual donation announcement </li></ul></ul><ul><ul><li>Integrate with cause-related marketing </li></ul></ul><ul><li>Corporate Goodwill </li></ul><ul><ul><li>Positioning as dedicated to the community </li></ul></ul><ul><ul><li>Perception as “white knight” </li></ul></ul><ul><ul><li>Volunteer opportunities for employees </li></ul></ul><ul><ul><li>Common point of engagement & passion for current employees </li></ul></ul><ul><ul><li>Enhanced recruitment globally </li></ul></ul>Charity & Corporate Goodwill “ Sybase invested in the LPGA because we were looking for a premier event… event that could showcase our brand and our commitment to the community.” – John Chen, Chairman, CEO & President of Sybase, Inc.
  31. 31. Contacts Tournament Golf Foundation Contact Rob Neal – Executive Director [email_address] 503.432.1652 Phoenix Golf Council Contact Michael Sherman – Sponsorship Chair, 602-236-5806