Started● Setup Social Media Data Collection for Dashboard integration● Optimize Google Plus Profiles● Refine Dashboard and Stakeholder Reports to Yield Actionable Data● Define Funnel Measurement Points and Insert Conversion Monitoring Points● Define and Set Up Multi-touch Conversion Monitoring to Identify Decision Influences
Findings● “Low-hanging fruit” on Home Page● Organic and Paid Terms Competition Util- izes● High-value Back-links for Competition● Conversion Process Taking as Many as 80 Visits to Website● Offsite Conversion Influences, Converting Keywords and Sources● Blog Suffers from Placement of Home Page Links
Plans● Implement “Low-hanging Fruit” Fixes● Complete On-site Goal Funnel Instrumenta- tion● Develop Retargeting Campaign Utilizing Google Display Network, Other Display Networks● Complete Phase II Activities● Move on to Phase III, Phase IV
Recommendation● Recommend one or several strategies● Give a summary of the expected results● Name the next steps to be taken● Delegate the various tasks
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