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Marketing Orientation 2009 , At GSBA, Greater Noida, UP, India.

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mcrashid

Marketing Orientation 2009 , By M C Rashid Khan

Business
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M C Rashid Khan ..... Orientation Program Fundamentals of Marketing & Strategies Orientation Program for MBA Students M. C .Rashid Khan
Why have you come here?
Purpose of studying MBA ,[object Object],[object Object],[object Object],[object Object]
What is the difference between Business and Industry ? ,[object Object]
Business Vs Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Process of Marketing ,[object Object],[object Object],[object Object],[object Object]
What Kind of Product ? ,[object Object],[object Object]
What is Need? M C Rashid Khan ..... Orientation Program
Need ,[object Object],[object Object],[object Object],[object Object],M C Rashid Khan ..... Orientation Program
What is Want? M C Rashid Khan ..... Orientation Program
Wants ,[object Object],[object Object],[object Object],[object Object]
What is Demand? M C Rashid Khan ..... Orientation Program
Demands ,[object Object],[object Object]
What is Market? M C Rashid Khan ..... Orientation Program
What is a market? ,[object Object],[object Object],[object Object],M C Rashid Khan ..... Orientation Program
What is Marketing? M C Rashid Khan ..... Orientation Program
Definition of Marketing ,[object Object],[object Object],[object Object],M C Rashid Khan ..... Orientation Program
What is Marketing Management? M C Rashid Khan ..... Orientation Program
What is Marketing Management ,[object Object],[object Object],M C Rashid Khan ..... Orientation Program
What is Sales? M C Rashid Khan ..... Orientation Program
What is Sales ? ,[object Object]
What is Sales Management ? M C Rashid Khan ..... Orientation Program
What is Sales Management ? ,[object Object]
What do you mean by customer and consumer ?
Customer and Consumer ,[object Object],[object Object],[object Object]
What can be Marketed? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],M C Rashid Khan ..... Orientation Program
The Scope of Marketing ,[object Object],[object Object],[object Object]
The Scope of Marketing ,[object Object],[object Object],[object Object]
The Scope of Marketing ,[object Object],[object Object]
The Scope of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Versus Marketing M C Rashid Khan ..... Orientation Program
M C Rashid Khan ..... Orientation Program Sales Marketing Emphasis is on the product Emphasis on consumer needs and wants Company Manufactures the product first Company first determines customers needs and wants to deliver a product Management is sales volume oriented Maximise profits through sales maximization Management is long term profit oriented Maximise profits through increased consumer satisfaction Selling views the customers as the last link in the business Marketing views the customer as the very purpose of the business
What is the difference between Goods and Services? M C Rashid Khan ..... Orientation Program
M C Rashid Khan ..... Orientation Program Goods Services A good is a physical entity i.e. it is a tangible product which can be touched and feel. Example: CD_ROM of encyclopedia , a shirt , or a bar of chocolate are example of goods ,[object Object],[object Object],[object Object]
What is Marketing Mix? M C Rashid Khan ..... Orientation Program
Marketing Mix ,[object Object],[object Object],[object Object],M C Rashid Khan ..... Orientation Program
What is a Product? M C Rashid Khan ..... Orientation Program
What is a Product ? ,[object Object],[object Object],[object Object],Prof M C Rashid Khan , mcrashidkhan@yahoo.co.in
What is Price ? M C Rashid Khan ..... Orientation Program
Price ,[object Object],[object Object],M C Rashid Khan ..... Orientation Program Money Time Energy
What is Promotion? M C Rashid Khan ..... Orientation Program
Promotions ,[object Object],[object Object],[object Object],M C Rashid Khan ..... Orientation Program
What is Advertising? M C Rashid Khan ..... Orientation Program
Advertising ,[object Object],[object Object],M C Rashid Khan ..... Orientation Program
What do you mean by Place? M C Rashid Khan ..... Orientation Program Transport DC
Place ,[object Object],[object Object],[object Object],[object Object],[object Object],M C Rashid Khan ..... Orientation Program
What do you mean by People? M C Rashid Khan ..... Orientation Program
People ,[object Object],[object Object],[object Object],[object Object]
What do you mean by Process ? M C Rashid Khan ..... Orientation Program
Process ,[object Object],[object Object],[object Object]
What is Physical Evidence ? M C Rashid Khan ..... Orientation Program
Physical Evidence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Segmentation? M C Rashid Khan ..... Orientation Program
Segmentation M C Rashid Khan ..... Orientation Program The process of identifying groups of customers who have similar needs and respond in a similar way to a given marketing stimulus.
What is Targeting ? M C Rashid Khan ..... Orientation Program
Target Market ,[object Object],[object Object],M C Rashid Khan ..... Orientation Program
What is Positioning ? M C Rashid Khan ..... Orientation Program
Positioning ,[object Object],M C Rashid Khan ..... Orientation Program Magic Kingdom Families with younger kids
What is Brand? M C Rashid Khan ..... Orientation Program
Brand ,[object Object],M C Rashid Khan ..... Orientation Program
What is the difference between Product and Brand ? M C Rashid Khan ..... Orientation Program
M C Rashid Khan ..... Orientation Program Product Brand A product is something that is made in a factory A brand is something that is bought by a customer A product can be copied by a competitor A brand is unique A product can be quickly outdated. A successful brand is timeless
Marketing Purpose ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],M C Rashid Khan ..... Orientation Program
M C Rashid Khan ..... Orientation Program Give your feedback at : gsba.rashidkhan @ gmail.com

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Marketing Orientation 2009 , At GSBA, Greater Noida, UP, India.

  • 1. M C Rashid Khan ..... Orientation Program Fundamentals of Marketing & Strategies Orientation Program for MBA Students M. C .Rashid Khan
  • 2. Why have you come here?
  • 3.
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  • 8. What is Need? M C Rashid Khan ..... Orientation Program
  • 9.
  • 10. What is Want? M C Rashid Khan ..... Orientation Program
  • 11.
  • 12. What is Demand? M C Rashid Khan ..... Orientation Program
  • 13.
  • 14. What is Market? M C Rashid Khan ..... Orientation Program
  • 15.
  • 16. What is Marketing? M C Rashid Khan ..... Orientation Program
  • 17.
  • 18. What is Marketing Management? M C Rashid Khan ..... Orientation Program
  • 19.
  • 20. What is Sales? M C Rashid Khan ..... Orientation Program
  • 21.
  • 22. What is Sales Management ? M C Rashid Khan ..... Orientation Program
  • 23.
  • 24. What do you mean by customer and consumer ?
  • 25.
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  • 31. Sales Versus Marketing M C Rashid Khan ..... Orientation Program
  • 32. M C Rashid Khan ..... Orientation Program Sales Marketing Emphasis is on the product Emphasis on consumer needs and wants Company Manufactures the product first Company first determines customers needs and wants to deliver a product Management is sales volume oriented Maximise profits through sales maximization Management is long term profit oriented Maximise profits through increased consumer satisfaction Selling views the customers as the last link in the business Marketing views the customer as the very purpose of the business
  • 33. What is the difference between Goods and Services? M C Rashid Khan ..... Orientation Program
  • 34.
  • 35. What is Marketing Mix? M C Rashid Khan ..... Orientation Program
  • 36.
  • 37. What is a Product? M C Rashid Khan ..... Orientation Program
  • 38.
  • 39. What is Price ? M C Rashid Khan ..... Orientation Program
  • 40.
  • 41. What is Promotion? M C Rashid Khan ..... Orientation Program
  • 42.
  • 43. What is Advertising? M C Rashid Khan ..... Orientation Program
  • 44.
  • 45. What do you mean by Place? M C Rashid Khan ..... Orientation Program Transport DC
  • 46.
  • 47. What do you mean by People? M C Rashid Khan ..... Orientation Program
  • 48.
  • 49. What do you mean by Process ? M C Rashid Khan ..... Orientation Program
  • 50.
  • 51. What is Physical Evidence ? M C Rashid Khan ..... Orientation Program
  • 52.
  • 53. What is Segmentation? M C Rashid Khan ..... Orientation Program
  • 54. Segmentation M C Rashid Khan ..... Orientation Program The process of identifying groups of customers who have similar needs and respond in a similar way to a given marketing stimulus.
  • 55. What is Targeting ? M C Rashid Khan ..... Orientation Program
  • 56.
  • 57. What is Positioning ? M C Rashid Khan ..... Orientation Program
  • 58.
  • 59. What is Brand? M C Rashid Khan ..... Orientation Program
  • 60.
  • 61. What is the difference between Product and Brand ? M C Rashid Khan ..... Orientation Program
  • 62. M C Rashid Khan ..... Orientation Program Product Brand A product is something that is made in a factory A brand is something that is bought by a customer A product can be copied by a competitor A brand is unique A product can be quickly outdated. A successful brand is timeless
  • 63.
  • 64. M C Rashid Khan ..... Orientation Program Give your feedback at : gsba.rashidkhan @ gmail.com