Mark Craddock – Managing Director
Flexible Computing Ltd

 Flexible Computing - Who Are We?
 Digital Plymouth
 Connected City
 Facilities
 Can Plymouth Host a Google Data Centre?

 Dedicated IXP
 Multiple Carriers
▪ TATA
▪ Apollo
 Data Centre(s)
 ISPs
 ASPs
 Co-Location
 H20
 Last Mile
 FTTH

 Fibre Ring
 All City Business Parks
▪ Tamar Business Park
▪ Technology Park
▪ +South Hams Energy Park
 Major Businesses / Education
▪ TwoFourTwo
▪ NHS
▪ City Council
▪ University
 Local Development Framework
▪ Eastern Corridor
 Redundancy

 Apollo Transatlantic Cable
 Bude Cable Station
 Co-Location Facility
 Carrier Agnostic
 Dual Redundant Routes
 Initial discussions to bring the ‘Apollo’ Brand to
Plymouth

 <5ms Latency to Docklands
 Enables synchronous data replication
 <34ms Latency to New York
 Enables asynchronous data replication
Plymouth London
Bude
Businesses Businesses
Plymouth Cable Station
London Surrey
IXP
POP PLINX L/S Apollo POP
H2O - ISP
London IXP
Latency - <5 ms

 TATA Transatlantic Cable
 Highbridge Cable Station
 Co-Location Facility
 Carrier Agnostic
 Dual Redundant Route, Poddington, Barnstable
 Initial Discussions to provide 10Gb Connectivity to
Plymouth

 <5ms Latency to Docklands
 Enable synchronous data replication
 <34ms Latency to New York
 Enables asynchronous data replication
Plymouth London
Highbridge
Businesses Businesses
Plymouth Cable Station
London Surrey
IXP
POP PLINX L/S TATA POP
H2O - ISP
London IXP
Latency - <5 ms

 75% IXPs in Europe < 20Gbs
 4 x Redundant 10Gb Links to Plymouth
 Bude – Plymouth
 Bude – Plymouth
 Highbridge – Plymouth
 Poddington – Plymouth

 Apollo
 Provides connection to Docklands
 Peers with xx ISPs
 Peers with Google
 TATA
 Provides connection to Surrey House
 Peers with xx ISPs
 Peers with Google

 Peering
 H2O
 Cable & Wireless
 BT
 Virgin Media
 Mount Wise
 TwoFourTwo
 Google?
 Microsoft?
 Amazon?

 <5ms Docklands
 Data Replication
 Disaster Recovery Services
 Hosting
 Co-Location
 Select Most Economical Services for Plymouth
▪ Select High Margin Services

 Locations

 How much does Google spend on data centres?
 According to Google’s earnings reports, they spent
$1.9 billion on data centres in 2006, and $2.4 billion in
2007.
 Google unveiled four new data centre projects in
2007. Each has a cost estimate of $600 million,
which will include everything from construction
to equipment and computers.

 All less than 1.3
 Achieved by rigorous application of best practices:
 Air-side economization
 Water-side economization
 Close coupled cooling
 99.9% UPS efficiency
 Distributed on-board UPS
 Single voltage motherboard (12v)
 Motherboard provides 5v to disk and all step downs needed by on
board requirements
 Installed a lead-acid distributed UPS to ride through power sags
 Avoids double conversion of many central UPS
 Only enough power in UPS to allow generators to start or to switch to
other A/C supply
 Best Google facility on quarterly basis: PUE => 1.19

 How much energy do Google data centres use, exactly?
 Google’s major data centres are supported by at least 50 megawatts of electric power, with
some estimates ranging as high as 103 megawatts - which is what Harpers magazine guesses
is the power load for Google’s data centre in The Dalles, Oregon. We suspect that estimate is
slightly high, as it assumes 500 watts per square foot across the total footprint of the facility –
which includes both technical and non-technical space.
 By any measure, Google uses a boatload of power. The company has sought to
avoid disclosing its power usage in its data centres. Prior to Google’s
announcement of its Pryor, Oklahoma project, state legislators passed a law
exempting municipal power companies from the requirement to report the
amount of power used by their largest industrial customers.
 There are other data centre complexes that use more power than Google’s
facilities. Digital Realty Trust has a facility in Chicago that has a 100 megawatt
power feed, and a data centre campus in Ashburn, Virginia that is wired for 225
megawatts.

Requirement Can we meet it?
Large volumes of cheap electricity. Plymouth has a new power station outputting 875MW
Green energy. Focuses on renewable power sources.
YES
Proximity to rivers and lakes. They use a large amount of water for Plymouth is surrounded by water.
cooling purposes. Other high tech facilities have direct pipelines into the local
reservoir
YES
Large areas of land. Allows for more privacy and security. Plenty of land
YES
The distance to other Google data centres (for fast connections Plymouth will be connected directly into the transatlantic internet
between data centres). connections with a <5ms latency to docklands
YES
Tax incentives. There is some funding available, but limited.
NO