1b technology seminar-what_next

Technology for Ministry
Website Development

Summary Topics
Website Development
5 Steps to Building a Website
Registering a Domain Name
Church Websites: What's Next
Writing for Your Church Website
Google & Facebook Ads
Google Analytics

5 Steps to Building a Website
Strategize/Plan: write out sitemap, create goals, what content is essential
Create Pages: create navigation, subpages, move pages within the sitemap
Add Content: edit pages, format content, add images
Add Events to the Calendar: configure the calendar, add event, #eventsnew# token
Register a Domain Name: buy domain name first, point domain name to your ACC site

Instructions:help.adventistchurchconnect.com/domain
Purchase Customized Domain: networksolutions.com, register.com, ipower.com, 1and1.com, namecheap.com
Setup DNS: supply Name Server information to the company where you bought your domain name
For Churches: ns1.adventistchurchconnect.com and ns2.adventistchurchconnect.com
For Schools: ns1.adventistschoolconnect.com and ns2.adventistschoolconnect.com
Add Parked Domain in cpanel: Email & Server Configuration link/cpanel: parked domains/ add domain

Add Parked Domain in cpanel:
Do not include the “www” or “http://” in the “New Domain Name” box
Do not remove any Parked Domain names
It may take up to 48 hours for Name Server information changes to take effect.
Enter your church's new domain name in ACC: Admin Management/ Site Configuration & Navigation/ Domain alias/ Save and Exit

Church Websites: What’s Next
http://help.adventistchurchconnect.com/modules
Modules are additional features that can be added to your website
Photo Gallery Module: http://miracletemple.net/gallery.php
Email Newsletter: Once people have signed up for the newsletter, they will be emailed to confirm their address.

Benefits of Email Newsletter
Reduce printing costs
Members receive message sooner
Stay connected
Less management needed

http://help.adventistchurchconnect.com/modules
Modules are additional features that can be added to your website
Photo Gallery Module: http://miracletemple.net/gallery.php
Email Newsletter: Once people have signed up for the newsletter, they will be emailed to confirm their address.
Changing Designs: You can change the design of your site at any time without losing already entered content

Design Options
Use a standard free template. (You can also customize the design with your own images)
Purchase a design from a template provider
Contract with a designer

Available Tokens
##content## - The text of the page content
##custom1## - Custom template area 1
##childarticles## - List of child articles of the current article page.
##eventsnew## - Listing of calendar's upcoming events
##time##, ##date##, ##sunset##, ##signup##, ##login##
Many more

Writing For Your Church Website
Writing and preparing content for your church website requires a different approach then print documents & publications.
Less is better
Text Scanners
Lack of Patience
Skeptics
Information Overload

Google Adwords & Facebook Ads
Promote your church or event
Targeted Demographics: location, age & interests (facebook), language
Keywords
Pay-per-click (PPC) advertising: charged only if someone clicks
Cost-per-metric (cost per 1000 impressions): Facebook
Text & image ads
Track your ad performance
Set your budget: daily, monthly, max cost-per-click (cpc)
Keyword tools available

Google Analytics
Proving Online Ministry Is Worth It!
Use it on Websites (ACC), Blogs
Types of things it will tell you:
Visits/pageviews
What country visitors are from
What browser people are using
How a visitor got to your site (google, direct, referral site)
Much more

Questions?

1b technology seminar-what_next

by mcquesview on Apr 20, 2011

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