Shoestring budgets

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Transcript

  • 1. Shoestring Budgets: Solutions, Tips and Strategies
    • Marisa Peacock
    • Silverpoint Web Strategy Workshop
    • Tuesday, February 08, 2011
  • 2. Web. Social. Mobile.
      • Engage.
          • Social Media Platforms
      • Interact.
          • Location-Based Apps
      • Design.
          • Online Creation Tools
  • 3. Free & Easy.
      • Third party apps - many of which can integrate with Schoolsuite
      • Freemium tools - basic tool set available for free; upgrade for nominal fee.
      • Create generic school-based logins. Keep Google doc with active sites/tools used and passwords.
  • 4. Be Smart About Your Phone
    • Your best tool is your smartphone
    • Apps can simplify, make it easier to post video, photos, updates
  • 5. Engage: Create Facebook Tabs
    • ShortStackLabs
      • Free up to 100 fans
      • unlimited widgets
      • one user account
      • Next level up $5/mo
      • up to 2,500 fans
  • 6. Engage: Manage Conversations
      • Manage conversations on Twitter & Facebook in real time;
      • publish updates
      • collaborate on responses
      • track engagement activity
      • analyze campaign results
  • 7. Engage: Monitor Trends
    • Search for your brand across multiple social
    • sources
    • Create social media alerts
    • Integrate Realtime Buzz Widget
    • Monitor trends related to your industry
  • 8. Engage: Assert Your Authority
      • Answer questions related to your industry, field, or interest
      • Share answers with others within your established social networks
      • Establish your authority without direct marketing
  • 9. Interact: Foursquare, SCVNGR, GoWalla
      • Engage with visitors on the go
      • Promote tips, offers &
      • incentives to frequent visitors
      • Create an interactive campus
      • tour
  • 10. Design: Aviary & GIMP
      • Web-based design suite that parallels
      • Photoshop; online sharing, saving &
      • support
      • Downloadable application; PS interface; can open .psds and other similar formats
  • 11. Design: Issuu, Vuvox & Adobe Rome
    • Web-based apps let you create
    • interactive slideshows & media
    • Publish reports, presentations
    • with embedded audio & video
    • Allows users to easily share
    • with others
  • 12. Be Curious. Add Value.
      • Don’t underestimate the power of a Google search
      • Use social media as a learning resource
      • Take advantage of free support
      • Be a beta user.
      • Experiment, explore and evolve.
      • Use technology to solve problems, add value
  • 13. Do Big Things.
    • Think from the perspective of the user & meet their needs:
      • reader
      • consumer
      • voyeur
    • Find inspiration everywhere.
      • what are for-profits doing?
      • what do you find engaging?
  • 14. Thank you!
        • @marisacp51
        • [email_address]
        • www.silverpoint.net