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Shoestring budgets
 

Shoestring budgets

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    Shoestring budgets Shoestring budgets Presentation Transcript

    • Shoestring Budgets: Solutions, Tips and Strategies
      • Marisa Peacock
      • Silverpoint Web Strategy Workshop
      • Tuesday, February 08, 2011
    • Web. Social. Mobile.
        • Engage.
            • Social Media Platforms
        • Interact.
            • Location-Based Apps
        • Design.
            • Online Creation Tools
    • Free & Easy.
        • Third party apps - many of which can integrate with Schoolsuite
        • Freemium tools - basic tool set available for free; upgrade for nominal fee.
        • Create generic school-based logins. Keep Google doc with active sites/tools used and passwords.
    • Be Smart About Your Phone
      • Your best tool is your smartphone
      • Apps can simplify, make it easier to post video, photos, updates
    • Engage: Create Facebook Tabs
      • ShortStackLabs
        • Free up to 100 fans
        • unlimited widgets
        • one user account
        • Next level up $5/mo
        • up to 2,500 fans
    • Engage: Manage Conversations
        • Manage conversations on Twitter & Facebook in real time;
        • publish updates
        • collaborate on responses
        • track engagement activity
        • analyze campaign results
    • Engage: Monitor Trends
      • Search for your brand across multiple social
      • sources
      • Create social media alerts
      • Integrate Realtime Buzz Widget
      • Monitor trends related to your industry
    • Engage: Assert Your Authority
        • Answer questions related to your industry, field, or interest
        • Share answers with others within your established social networks
        • Establish your authority without direct marketing
    • Interact: Foursquare, SCVNGR, GoWalla
        • Engage with visitors on the go
        • Promote tips, offers &
        • incentives to frequent visitors
        • Create an interactive campus
        • tour
    • Design: Aviary & GIMP
        • Web-based design suite that parallels
        • Photoshop; online sharing, saving &
        • support
        • Downloadable application; PS interface; can open .psds and other similar formats
    • Design: Issuu, Vuvox & Adobe Rome
      • Web-based apps let you create
      • interactive slideshows & media
      • Publish reports, presentations
      • with embedded audio & video
      • Allows users to easily share
      • with others
    • Be Curious. Add Value.
        • Don’t underestimate the power of a Google search
        • Use social media as a learning resource
        • Take advantage of free support
        • Be a beta user.
        • Experiment, explore and evolve.
        • Use technology to solve problems, add value
    • Do Big Things.
      • Think from the perspective of the user & meet their needs:
        • reader
        • consumer
        • voyeur
      • Find inspiration everywhere.
        • what are for-profits doing?
        • what do you find engaging?
    • Thank you!
          • @marisacp51
          • [email_address]
          • www.silverpoint.net