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Internet Schools of the East 2010 addressed policy changes, technology changse, funding change, affecting all aspects of K-12 education.

Internet Schools of the East 2010 addressed policy changes, technology changse, funding change, affecting all aspects of K-12 education.

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    Internet Schools east 2010 Internet Schools east 2010 Presentation Transcript

    • Internet@Schools East April 12, 2010
      • Collaboration –
      • That 13 Letter Dirty Word
    • Part I: Collaboration in the Real World Marisa Peacock, Sr. Marketing Manager & Social Media Specialist
    • What is Collaboration?
      • It’s a conversation
      • It’s not one-sided
      • It's sharing resources & information
      • It’s multi-disciplinary
      • It’s about making informed decisions
      • It’s about being curious
      • User-Generated Content (USG) also known as consumer-generated media, USG refers to various kinds of media content, publicly available, that are produced by end-users (Source: wikipedia).
      Examples of Collaboration in the Real World
    • Examples of Collaboration in the Real World
      • Amazon.com
    • Examples of Collaboration in the Real World
      • Yelp.com
    • Examples of Collaboration in the Real World
      • CNN iReport
    • Collaboration Helps Us:
      • make decisions about where to eat, what to buy, how much to spend
      • tell a story about the what's going on around us
      • gain perspective and insights
    • The Web & Collaboration
      • Since the 1990's the Internet has seen many iterations of communication and
      • collaboration.
      • Web 1.0
      • Websites, e-mail newsletters and “Donate Now” buttons
      • pushing content out
      • one way communication
      • Web 2.0
      • Blogs, wikis, and social networking sites
      • publishing and re-publishing content via several distribution channels
      • two-way communication
    • The Web & Collaboration
      • Since the 1990's the Internet has seen many iterations of communication and
      • collaboration.
      • Web 3.0
      • Mobile Websites, Text Campaigns and Smart phones
      • soliciting different behaviors, interactions and actions from users through mobile, easy-to-access platforms
      • interactive communications
      • And Beyond:
      • Changing the way people communicate and changing the ways they interact
      • with content
      • If Collaboration in the Real World is helpful to
      • millions of consumers, why can't Collaboration
      • in the Classroom be just as useful to students,
      • teachers and administrators?
      • IT CAN. IT IS.
      • No, it's true.
    • Teachers are already:
        • using Twitter to share ideas with other educators
        • sharing classroom-generated media on YouTube and Vimeo
        • facilitating discussions about homework on BlackBoard
        • editing student lesson plans on wikis
        • uploading photos onto Flickr and Picasa
    • But collaboration isn't just about the web.
      • It's about:
        • facilitating discussions with people
        • inviting others to share their perspectives, stories
        • asking questions
        • listening for answers
        • not knowing it all
    • @marisacp51 @sisarinasays [email_address] facebook.com/sisarina Marisa Peacock, Sr. Marketing Manager & Social Media Specialist
    • Part II: Collaboration in the Academic World Rebecca Brooks, Archivist & Head Librarian
    • Collaboration in the Academic World
      • Is it collaboration or really just cooperation?
      • Do teachers understand that librarians can teach
      • more than just information literacy?
      • Do we give off the warm and fuzzy vibe?
    • Common Collaboration in School Libraries
      • Teachers bringing students in to use the library resources
      • Teachers asking librarians to review the resources with
      • students teachers asking librarians to discuss the integrity
      • of online sources
      • Blocked library time with no teacher present
      • If library is the only space in school with computers, it is
      • used as a computer lab
      • Others?
    • Why Collaboration is Difficult
      • There isn't enough time to collaborate
      • Librarians don't know what teachers are
      • discussing in the classroom
      • Lack of Administrative support
      • Stereotypical Librarians who don't seek out
      • collaborative endeavors
    •   How do we clean up Collaboration's DIRTY image?
    • We use technology...
    • Google Chat >> Google Docs
    • Twitter
    • Twitter Lists and Hashtags
    • Yahoo Pipes
    • Yahoo Pipes
    • Yahoo Pipes
    • Rebecca Brooks, Archivist & Head Librarian @littlejunk [email_address] www.madeira.org
    • Part III: Collaboration in the Communications Office Kelly Brown, eCommunications Manager
    • Collaboration Main Entry: col·lab·o·rate Pronunciation: kə-ˈla-bə-ˌrāt Function: intransitive verb Inflected Form(s): col·lab·o·rat·ed ; col·lab·o·rat·ing Etymology: Late Latin collaboratus, past participle of collaborare to labor together, from Latin com- + laborare to labor — more at labor Date: 1871 1 : to work jointly with others or together especially in an intellectual endeavor 2 : to cooperate with or willingly assist an enemy of one's country and especially an occupying force 3 : to cooperate with an agency or instrumentality with which one is not immediately connected (source: www.m-w.com)
    • Who Am I?
      • Kelly Brown
      • eCommunications Manager, The Madeira School
      • 5 years of Development & Alumnae Relations experience
      • Created Madeira’s first Facebook presence
      • @madeiraschool
      • @madeiraalumnae
      • @twobraids
      • Kelly Larson Brown
      Because I wear these hats I am act as a representative of each constituency.
    • The Madeira School Communications Office
      • Two person office responsible for disseminating information to many constituencies
      • Provide information in a variety of formats
      • Creative team
      • Marketers
      • Virtual office consisting of every department
    • Goals of the Communications Office
      • We are marketers-the School is our product
      • “ Schools aren’t a business.” But really they are.
      • Promote Madeira brand “Madeira Girls Have Something to Say”
        • This drives all messages
        • Web was where we launched our brand because it was where we were most comfortable doing so
    • What is Madeira Doing?
      • “ Eyewitness” reporting
        • Student and faculty reports and review on events in and out of the classroom
        • Speakers, curriculum, field trips, projects
        • Photo stories
        • Sharing stories on Madeira website, Twitter and YouTube
    • Buy In
      • Start with faculty that are already providing information to be included online
      • Encourage other faculty members to submit their interesting classroom activities
      • Be an active participant in school lectures, demonstrations, activities, meetings to gleam information about what may be newsworthy
    • Buy In (continued)
      • Could be any member of the community sharing the information not just the Communications Office
      • Only as good as the information you receive
    • How do you engage users with content?
      • Share important events with your constituents
        • Students earning awards
        • Visiting speakers, artists, guest
        • Use web calendar as a tool and share the story on your homepage (iCal Sync)
        • Add photos of the event
        • Share links for additional information
        • Take advantage of FREE third party applications such as Twitter, Facebook, YouTube, Vimeo, etc.
    • But…
      • Benefits
      • Potential to reach an ‘untapped’ audience
      • Provide wider audience for your school
      • Reaching people in their comfort zones/networking circles
      • Gleam information from users (alumnae, parents, students)
      • Challenges
      • Unresponsive colleagues
      • More important things to be doing
      • “ Too much in too many places”
      • Constantly changing/updating
      • “ Letting go”-must think strategically
    • Twitter Feeds
    • What’s Next?
      • YouTube with new headmistress
      • Administrative & student blogging
      • ??? because we are curious and willing we’ll embrace whatever comes next
    • Kelly Brown, eCommunications Manager @twobraids @madeiraschool @madeiraalumnae [email_address] www.madeira.org