Internet Schools east 2010

Internet@Schools East April 12, 2010
Collaboration –
That 13 Letter Dirty Word

Part I: Collaboration in the Real World Marisa Peacock, Sr. Marketing Manager & Social Media Specialist

What is Collaboration?
It’s a conversation
It’s not one-sided
It's sharing resources & information
It’s multi-disciplinary
It’s about making informed decisions
It’s about being curious

User-Generated Content (USG) also known as consumer-generated media, USG refers to various kinds of media content, publicly available, that are produced by end-users (Source: wikipedia).
Examples of Collaboration in the Real World

Amazon.com

Yelp.com

CNN iReport

Collaboration Helps Us:
make decisions about where to eat, what to buy, how much to spend
tell a story about the what's going on around us
gain perspective and insights

The Web & Collaboration
Since the 1990's the Internet has seen many iterations of communication and
collaboration.
Web 1.0
Websites, e-mail newsletters and “Donate Now” buttons
pushing content out
one way communication
Web 2.0
Blogs, wikis, and social networking sites
publishing and re-publishing content via several distribution channels
two-way communication

The Web & Collaboration
Since the 1990's the Internet has seen many iterations of communication and
collaboration.
Web 3.0
Mobile Websites, Text Campaigns and Smart phones
soliciting different behaviors, interactions and actions from users through mobile, easy-to-access platforms
interactive communications
And Beyond:
Changing the way people communicate and changing the ways they interact
with content

If Collaboration in the Real World is helpful to
millions of consumers, why can't Collaboration
in the Classroom be just as useful to students,
teachers and administrators?

IT CAN. IT IS.
No, it's true.

Teachers are already:
using Twitter to share ideas with other educators
sharing classroom-generated media on YouTube and Vimeo
facilitating discussions about homework on BlackBoard
editing student lesson plans on wikis
uploading photos onto Flickr and Picasa

But collaboration isn't just about the web.
It's about:
facilitating discussions with people
inviting others to share their perspectives, stories
asking questions
listening for answers
not knowing it all

@marisacp51 @sisarinasays [email_address] facebook.com/sisarina Marisa Peacock, Sr. Marketing Manager & Social Media Specialist

Part II: Collaboration in the Academic World Rebecca Brooks, Archivist & Head Librarian

Collaboration in the Academic World
Is it collaboration or really just cooperation?
Do teachers understand that librarians can teach
more than just information literacy?
Do we give off the warm and fuzzy vibe?

Common Collaboration in School Libraries
Teachers bringing students in to use the library resources
Teachers asking librarians to review the resources with
students teachers asking librarians to discuss the integrity
of online sources
Blocked library time with no teacher present
If library is the only space in school with computers, it is
used as a computer lab
Others?

Why Collaboration is Difficult
There isn't enough time to collaborate
Librarians don't know what teachers are
discussing in the classroom
Lack of Administrative support
Stereotypical Librarians who don't seek out
collaborative endeavors

How do we clean up Collaboration's DIRTY image?

We use technology...

Google Chat >> Google Docs

Twitter

Twitter Lists and Hashtags

Yahoo Pipes

Rebecca Brooks, Archivist & Head Librarian @littlejunk [email_address] www.madeira.org

Part III: Collaboration in the Communications Office Kelly Brown, eCommunications Manager

Collaboration Main Entry: col·lab·o·rate Pronunciation: kə-ˈla-bə-ˌrāt Function: intransitive verb Inflected Form(s): col·lab·o·rat·ed ; col·lab·o·rat·ing Etymology: Late Latin collaboratus, past participle of collaborare to labor together, from Latin com- + laborare to labor — more at labor Date: 1871 1 : to work jointly with others or together especially in an intellectual endeavor 2 : to cooperate with or willingly assist an enemy of one's country and especially an occupying force 3 : to cooperate with an agency or instrumentality with which one is not immediately connected (source: www.m-w.com)

Who Am I?
Kelly Brown
eCommunications Manager, The Madeira School
5 years of Development & Alumnae Relations experience
Created Madeira’s first Facebook presence
@madeiraschool
@madeiraalumnae
@twobraids
Kelly Larson Brown
Because I wear these hats I am act as a representative of each constituency.

The Madeira School Communications Office
Two person office responsible for disseminating information to many constituencies
Provide information in a variety of formats
Creative team
Marketers
Virtual office consisting of every department

Goals of the Communications Office
We are marketers-the School is our product
“ Schools aren’t a business.” But really they are.
Promote Madeira brand “Madeira Girls Have Something to Say”
This drives all messages
Web was where we launched our brand because it was where we were most comfortable doing so

What is Madeira Doing?
“ Eyewitness” reporting
Student and faculty reports and review on events in and out of the classroom
Speakers, curriculum, field trips, projects
Photo stories
Sharing stories on Madeira website, Twitter and YouTube

Buy In
Start with faculty that are already providing information to be included online
Encourage other faculty members to submit their interesting classroom activities
Be an active participant in school lectures, demonstrations, activities, meetings to gleam information about what may be newsworthy

Buy In (continued)
Could be any member of the community sharing the information not just the Communications Office
Only as good as the information you receive

How do you engage users with content?
Share important events with your constituents
Students earning awards
Visiting speakers, artists, guest
Use web calendar as a tool and share the story on your homepage (iCal Sync)
Add photos of the event
Share links for additional information
Take advantage of FREE third party applications such as Twitter, Facebook, YouTube, Vimeo, etc.

But…
Benefits
Potential to reach an ‘untapped’ audience
Provide wider audience for your school
Reaching people in their comfort zones/networking circles
Gleam information from users (alumnae, parents, students)
Challenges
Unresponsive colleagues
More important things to be doing
“ Too much in too many places”
Constantly changing/updating
“ Letting go”-must think strategically

Twitter Feeds

What’s Next?
YouTube with new headmistress
Administrative & student blogging
??? because we are curious and willing we’ll embrace whatever comes next

Kelly Brown, eCommunications Manager @twobraids @madeiraschool @madeiraalumnae [email_address] www.madeira.org

Internet Schools east 2010

by Marisa Peacock

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