Internet Schools east 2010

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Internet Schools of the East 2010 addressed policy changes, technology changse, funding change, affecting all aspects of K-12 education.

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Internet Schools east 2010

  1. 1. Internet@Schools East April 12, 2010 <ul><li>Collaboration – </li></ul><ul><li>That 13 Letter Dirty Word </li></ul>
  2. 2. Part I: Collaboration in the Real World Marisa Peacock, Sr. Marketing Manager & Social Media Specialist
  3. 3. What is Collaboration? <ul><li>It’s a conversation </li></ul><ul><li>It’s not one-sided </li></ul><ul><li>It's sharing resources & information </li></ul><ul><li>It’s multi-disciplinary </li></ul><ul><li>It’s about making informed decisions </li></ul><ul><li>It’s about being curious </li></ul>
  4. 4. <ul><li>User-Generated Content (USG) also known as consumer-generated media, USG refers to various kinds of media content, publicly available, that are produced by end-users (Source: wikipedia). </li></ul>Examples of Collaboration in the Real World
  5. 5. Examples of Collaboration in the Real World <ul><li>Amazon.com </li></ul>
  6. 6. Examples of Collaboration in the Real World <ul><li>Yelp.com </li></ul>
  7. 7. Examples of Collaboration in the Real World <ul><li>CNN iReport </li></ul>
  8. 8. Collaboration Helps Us: <ul><li>make decisions about where to eat, what to buy, how much to spend </li></ul><ul><li>tell a story about the what's going on around us </li></ul><ul><li>gain perspective and insights </li></ul>
  9. 9. The Web & Collaboration <ul><li>Since the 1990's the Internet has seen many iterations of communication and </li></ul><ul><li>collaboration. </li></ul><ul><li>Web 1.0 </li></ul><ul><li>Websites, e-mail newsletters and “Donate Now” buttons </li></ul><ul><li>pushing content out </li></ul><ul><li>one way communication </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Blogs, wikis, and social networking sites </li></ul><ul><li>publishing and re-publishing content via several distribution channels </li></ul><ul><li>two-way communication </li></ul>
  10. 10. The Web & Collaboration <ul><li>Since the 1990's the Internet has seen many iterations of communication and </li></ul><ul><li>collaboration. </li></ul><ul><li>Web 3.0 </li></ul><ul><li>Mobile Websites, Text Campaigns and Smart phones </li></ul><ul><li>soliciting different behaviors, interactions and actions from users through mobile, easy-to-access platforms </li></ul><ul><li>interactive communications </li></ul><ul><li>And Beyond: </li></ul><ul><li>Changing the way people communicate and changing the ways they interact </li></ul><ul><li>with content </li></ul>
  11. 11. <ul><li>If Collaboration in the Real World is helpful to </li></ul><ul><li>millions of consumers, why can't Collaboration </li></ul><ul><li>in the Classroom be just as useful to students, </li></ul><ul><li>teachers and administrators? </li></ul>
  12. 12. <ul><li>IT CAN. IT IS. </li></ul><ul><li>No, it's true. </li></ul>
  13. 13. Teachers are already: <ul><ul><li>using Twitter to share ideas with other educators </li></ul></ul><ul><ul><li>sharing classroom-generated media on YouTube and Vimeo </li></ul></ul><ul><ul><li>facilitating discussions about homework on BlackBoard </li></ul></ul><ul><ul><li>editing student lesson plans on wikis </li></ul></ul><ul><ul><li>uploading photos onto Flickr and Picasa </li></ul></ul>
  14. 14. But collaboration isn't just about the web. <ul><li>It's about: </li></ul><ul><ul><li>facilitating discussions with people </li></ul></ul><ul><ul><li>inviting others to share their perspectives, stories </li></ul></ul><ul><ul><li>asking questions </li></ul></ul><ul><ul><li>listening for answers </li></ul></ul><ul><ul><li>not knowing it all </li></ul></ul>
  15. 15. @marisacp51 @sisarinasays [email_address] facebook.com/sisarina Marisa Peacock, Sr. Marketing Manager & Social Media Specialist
  16. 16. Part II: Collaboration in the Academic World Rebecca Brooks, Archivist & Head Librarian
  17. 17. Collaboration in the Academic World <ul><li>Is it collaboration or really just cooperation? </li></ul><ul><li>Do teachers understand that librarians can teach </li></ul><ul><li>more than just information literacy? </li></ul><ul><li>Do we give off the warm and fuzzy vibe? </li></ul>
  18. 18. Common Collaboration in School Libraries <ul><li>Teachers bringing students in to use the library resources </li></ul><ul><li>Teachers asking librarians to review the resources with </li></ul><ul><li>students teachers asking librarians to discuss the integrity </li></ul><ul><li>of online sources </li></ul><ul><li>Blocked library time with no teacher present </li></ul><ul><li>If library is the only space in school with computers, it is </li></ul><ul><li>used as a computer lab </li></ul><ul><li>Others? </li></ul>
  19. 19. Why Collaboration is Difficult <ul><li>There isn't enough time to collaborate </li></ul><ul><li>Librarians don't know what teachers are </li></ul><ul><li>discussing in the classroom </li></ul><ul><li>Lack of Administrative support </li></ul><ul><li>Stereotypical Librarians who don't seek out </li></ul><ul><li>collaborative endeavors </li></ul>
  20. 20.   How do we clean up Collaboration's DIRTY image?
  21. 21. We use technology...
  22. 22. Google Chat >> Google Docs
  23. 23. Twitter
  24. 24. Twitter Lists and Hashtags
  25. 25. Yahoo Pipes
  26. 26. Yahoo Pipes
  27. 27. Yahoo Pipes
  28. 28. Rebecca Brooks, Archivist & Head Librarian @littlejunk [email_address] www.madeira.org
  29. 29. Part III: Collaboration in the Communications Office Kelly Brown, eCommunications Manager
  30. 30. Collaboration Main Entry: col·lab·o·rate Pronunciation: kə-ˈla-bə-ˌrāt Function: intransitive verb Inflected Form(s): col·lab·o·rat·ed ; col·lab·o·rat·ing Etymology: Late Latin collaboratus, past participle of collaborare to labor together, from Latin com- + laborare to labor — more at labor Date: 1871 1 : to work jointly with others or together especially in an intellectual endeavor 2 : to cooperate with or willingly assist an enemy of one's country and especially an occupying force 3 : to cooperate with an agency or instrumentality with which one is not immediately connected (source: www.m-w.com)
  31. 31. Who Am I? <ul><li>Kelly Brown </li></ul><ul><li>eCommunications Manager, The Madeira School </li></ul><ul><li>5 years of Development & Alumnae Relations experience </li></ul><ul><li>Created Madeira’s first Facebook presence </li></ul><ul><li>@madeiraschool </li></ul><ul><li>@madeiraalumnae </li></ul><ul><li>@twobraids </li></ul><ul><li>Kelly Larson Brown </li></ul>Because I wear these hats I am act as a representative of each constituency.
  32. 32. The Madeira School Communications Office <ul><li>Two person office responsible for disseminating information to many constituencies </li></ul><ul><li>Provide information in a variety of formats </li></ul><ul><li>Creative team </li></ul><ul><li>Marketers </li></ul><ul><li>Virtual office consisting of every department </li></ul>
  33. 33. Goals of the Communications Office <ul><li>We are marketers-the School is our product </li></ul><ul><li>“ Schools aren’t a business.” But really they are. </li></ul><ul><li>Promote Madeira brand “Madeira Girls Have Something to Say” </li></ul><ul><ul><li>This drives all messages </li></ul></ul><ul><ul><li>Web was where we launched our brand because it was where we were most comfortable doing so </li></ul></ul>
  34. 34. What is Madeira Doing? <ul><li>“ Eyewitness” reporting </li></ul><ul><ul><li>Student and faculty reports and review on events in and out of the classroom </li></ul></ul><ul><ul><li>Speakers, curriculum, field trips, projects </li></ul></ul><ul><ul><li>Photo stories </li></ul></ul><ul><ul><li>Sharing stories on Madeira website, Twitter and YouTube </li></ul></ul>
  35. 35. Buy In <ul><li>Start with faculty that are already providing information to be included online </li></ul><ul><li>Encourage other faculty members to submit their interesting classroom activities </li></ul><ul><li>Be an active participant in school lectures, demonstrations, activities, meetings to gleam information about what may be newsworthy </li></ul>
  36. 36. Buy In (continued) <ul><li>Could be any member of the community sharing the information not just the Communications Office </li></ul><ul><li>Only as good as the information you receive </li></ul>
  37. 37. How do you engage users with content? <ul><li>Share important events with your constituents </li></ul><ul><ul><li>Students earning awards </li></ul></ul><ul><ul><li>Visiting speakers, artists, guest </li></ul></ul><ul><ul><li>Use web calendar as a tool and share the story on your homepage (iCal Sync) </li></ul></ul><ul><ul><li>Add photos of the event </li></ul></ul><ul><ul><li>Share links for additional information </li></ul></ul><ul><ul><li>Take advantage of FREE third party applications such as Twitter, Facebook, YouTube, Vimeo, etc. </li></ul></ul>
  38. 38. But… <ul><li>Benefits </li></ul><ul><li>Potential to reach an ‘untapped’ audience </li></ul><ul><li>Provide wider audience for your school </li></ul><ul><li>Reaching people in their comfort zones/networking circles </li></ul><ul><li>Gleam information from users (alumnae, parents, students) </li></ul><ul><li>Challenges </li></ul><ul><li>Unresponsive colleagues </li></ul><ul><li>More important things to be doing </li></ul><ul><li>“ Too much in too many places” </li></ul><ul><li>Constantly changing/updating </li></ul><ul><li>“ Letting go”-must think strategically </li></ul>
  39. 39. Twitter Feeds
  40. 40. What’s Next? <ul><li>YouTube with new headmistress </li></ul><ul><li>Administrative & student blogging </li></ul><ul><li>??? because we are curious and willing we’ll embrace whatever comes next </li></ul>
  41. 41. Kelly Brown, eCommunications Manager @twobraids @madeiraschool @madeiraalumnae [email_address] www.madeira.org

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