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At Intelligent Content 2011 in Palm Springs, I presented about the importance of developing content strategies for your company's social media marketing initiatives.

At Intelligent Content 2011 in Palm Springs, I presented about the importance of developing content strategies for your company's social media marketing initiatives.

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    Intelligent content2011 Intelligent content2011 Presentation Transcript

    • Content Strategies for Social Media Marketing
      • Marisa Peacock, Social Media Strategist
      • Sr. Reporter, CMSWire
      • Intelligent Content 2011
    • Information Overload?
      • The Rise of User-Generated Content
      • In 2010, approximately 65 million tweets were sent on Twitter each day. Source: Twitter CTO Dick Costolo at CM Summit
      • 70% of the Digital Universe in 2010 was generated by users. That’s the equivalent of 880 billion gigabytes. Source: IDC Digital Universe Study, April 2010
      • The average Facebook user creates 90 pieces of content each month Source: Facebook
    • Information Opportunity?
      • Initiating Connections & Conversations
      • The average Facebook user is connected to 80 community pages, groups and events. Source: Facebook
      • 29% of tweets receive any kind of reaction, either in the form of a reply or retweet. Source: Sysomos, September 2010
      • In 2010, more people used tools like Twitter, Facebook, Instapaper, Flipboard, LazyWeb, Feedly and TweetDeck to track news.
    • The State of Corporate Content.
      • Among Fortune 500 companies:
          • 22% have blogs
          • 90% of blogs have comments, RSS feeds and subscriptions
          • 35% maintain Twitter accounts
      • Source: Center for Marketing Research at UMass Dartmouth, The Fortune 500 and Social Media, 2010
      • There is opportunity for engagement -- so how do you create, review, publish, and share your content?
      • Source: 360i
      More than 90% of tweets come from consumers. 8% comes from marketers.
    • Look Forward by Working Backwards.
      • “ The content strategist must work to define not only which content will be published, but why we’re publishing it in the first place.”
              • Kristina Halvorson
    • Assumptions
      • You know your audience
      • You know where they are
      • You know what they want
      • You have content that meets their needs
    • Create Meaningful Workflows
        • How has social media changed the way we think about content and how we connect with our audience?
          • Are you prepared to share news when it happens? or do you need advanced approval to post?
          • Is it easy for anyone to share information with your audience?
    • Create Meaningful Workflows Source: Dan McCarthy
    • Don’t work for your content. Get it to work for you.
      • Does it promote customer engagement?
      • Is it streamlined and strategic?
      • Is it easy to update, manage and archive?
      • Is it integrated in project workflow?
    • Sharing is Influencing .
      • 27% of ‘frequent sharers’ are responsible for 87% of news shared online
      • create a “sharing workflow”
      • change the way you think about your audience
      • commitment to knowledge, communications and thinking
      • Source: CNN’s inaugural global research study into the power of news and recommendation (PONAR)
    • Create Meaningful Customer Engagement
      • social media is about collaboration and conversations
      • initiate conversations with your users
      • ask strategic, meaningful questions
      • have a plan for positive & negative customer feedback
    • Encourage Empowered Behaviors
      • Share what your users are saying with others in your company.
      • Make it a company-wide collaboration.
      • Incentivize.
      • Monitor, measure and evolve.
    • Create Effective Monitoring & Analysis
      • What words are your followers, fans and customers using to talk about your brand?
      • Social media monitoring is a 24/7 operation
      • Evolve strategically alongside your audience.
    • Thank You!
      • [email_address]
      • cmswire.com
      • marisapeacock.com
      • @marisacp51 @cmswire