Your SlideShare is downloading. ×
Edsocialmediasummit2010
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Edsocialmediasummit2010

342
views

Published on

The edSocialMedia Summit featured leading social media strategists and practitioners in the independent school community.

The edSocialMedia Summit featured leading social media strategists and practitioners in the independent school community.

Published in: Education

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
342
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.
  • 2. Strategic Marketing for Schools:Blending Web & Social MediaPart 1.
    Marisa Peacock, Sr. Marketing Manager
  • 3. What We Know about Social Media….
    It allows for TRANSPARENCY
    Executive engagement in crucial
    Sandy Carter, VP of Service-Oriented Architecture (SOA) & WebSphereStrategy, Channels & Marketing at IBM says:
    it’s almost unethical for executives to advocate use of
    social media and not be engaged themselves.
  • 4. What We Know about Social Media….
    Tweets from the Chiefs
    BusinessWeekprofiled 50 CEOs who use Twitter, either personally or
    professionally, including:
    @kevinrose Kevin Rose, Founder and CEO of Digg.com
    @zappos Tony Hsieh, CEO of Zappos.com
    @techcrunch Michael Arrington, CEO of Techcrunch.com
    @SunCEOBlog , CEO of Sun Microsystems
    @gcolony, CEO of Forrester Research
    @livestrongceo, CEO of Livestrong Foundation
    @finkd, Mark Zuckerburg, CEO of Facebook
    @stevecase, Co-Founder of AOL
    @richardbranson, Chairman of Virgin Group
    @biz, Co-Founder of Twitter
    @ev, CEO of Twitter
  • 5. Tweets from the Chiefs
  • 6. Tweets from the Chiefs
  • 7. How many independent school heads, deans or directors use Twitter?
  • 8. What We Know about Social Media…
    It allows for PARTICIPATION – on all sides
    Interactive is the new buzzword, but what does it mean? What is
    considered interactive?
    Asking questions
    Video, audio, live streaming
    Dynamic content
    Sharing
    Providing new ways to engage with traditional media
  • 9. What We Know about Social Media…
    It’s about CONNECTING with others
    Schools can build a loyal following or fans & followers from a variety of industries and backgrounds.
    It’s not just about parents and alumnae
    Audiences expand exponentially, spreading messages instantaneously
    Goes beyond mailing lists
    Doesn’t make assumptions about demographic
  • 10. 4 Myths about Social Media
    It’s a fad
    You can’t control your image/message
    It’s free and easy
    It doesn’t require a strategy
  • 11. Why You Need a Social Media Strategy
    You wouldn’t produce print materials that
    don’t support your school’s marketing strategy
    – producing social media shouldn’t be
    any different.
  • 12. Why You Need a Social Media Strategy
    What you say can reach more people
    Social Media is a team effort
    It requires a shift in priorities
    The starting point is not always the website
  • 13. Why You Need a Social Media Strategy
    When thinking about social media and
    how you might leverage specific tools,
    you need to focus on the whole organization
    and not just a particular function.
    Everyone plays a role.
  • 14. Components of a Social Media Strategy
    Dynamic Content
    marked by usually continuous and productive activity
    Accessibility
    Captions, titles, subtitles, links to additional info
    Distribution Channels
    create, share and discover relevant content with others
    Consistency
    Establish frequency, analytics, patience,
    Responsiveness
    communication with users, response to issues
  • 15. Beyond Twitter & Facebook
    Produce dynamic content with free,
    easy-to-use, third-party tools
    Vuvox
    Issuu
    Vimeo
  • 16. VuVox
    Media creation, made easy www.vuvox.com
    Real world example:
    The Washington Post: Fashion Week 2009
    School example:
    The Madeira School: a Day in the Life
  • 17. Issuu
    You Publish. www.issuu.com
    Real world example:
    The New York Times Style Magazine
    School example:
    The Pomfret School
  • 18. Vimeo
    Video Sharing www.vimeo.com
    Real world example:
    The White House
    School example:
    St. Luke’s School
    The Madeira School
  • 19. @marisacp51@sisarinasaysmarisa@sisarina.comfacebook.com/sisarina
    Marisa Peacock, Sr. Marketing Manager