Why Content Matters
Marisa Peacock
www.strategicpeacock.com
What is Content?
• Words
• Photos, Illustrations,Art
• Audio,Video
• Social Media
• Emails
Your Content Needs a Strategy
• What are your words saying about you?
• What do they need to say?
Which email do you
want to read?
What is Content Strategy?
• Using words and data to create unambiguous
content that supports meaningful, interactive
exper...
What is Content Strategy?
• Using words and data to create unambiguous
content that supports meaningful, interactive
exper...
Getting Started
• Authenticity
• Clarity
• Transparency
• Utility
• Value
• Responsiveness
• Authority
• Consistency
Keys ...
DefineYourself
• “And what do you?”
• 30 seconds in an elevator
• 4 seconds on a website
• 140 characters
Content Exercise One.
• Turn to the person next to you. Ask
him/her:
“What do you do?”
Create a Call to action
Write Down the words that apply to you:
•Descriptive Adjectives
•Nouns
•(Action)Verbs
example: I a...
Content Exercise Two.
• Turn to the person next to you. Ask
him/her:
“What do you do?”
KnowYour demographic
• Who is your audience?
• Where do they go online?
• What do they talk about?
• What are they saying ...
Listen for content and
it will come.
• Search for it.
• Track it.
• Pay attention to trends.
Content Rules
•Create a consistent tone: Content includes
everything from web copy, social media, blog
copy, thank you pag...
Content is everywhere.
Good content isn’t.
Good content isn’t.
Good content isn’t.
Thank you.
• mcpeacock@me.com
• @marisacp51
• strategicpeacock.com
Content strategy
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Why content matters for marketing.

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Content strategy

  1. 1. Why Content Matters Marisa Peacock www.strategicpeacock.com
  2. 2. What is Content? • Words • Photos, Illustrations,Art • Audio,Video • Social Media • Emails
  3. 3. Your Content Needs a Strategy • What are your words saying about you? • What do they need to say?
  4. 4. Which email do you want to read?
  5. 5. What is Content Strategy? • Using words and data to create unambiguous content that supports meaningful, interactive experiences. (Rachel Lovinger) • Content strategy plans for the creation, publication, and governance of useful, usable content. (Kristina Halvorson)
  6. 6. What is Content Strategy? • Using words and data to create unambiguous content that supports meaningful, interactive experiences. (Rachel Lovinger) • Content strategy plans for the creation, publication and governance of useful, usable content. (Kristina Halvorson)
  7. 7. Getting Started • Authenticity • Clarity • Transparency • Utility • Value • Responsiveness • Authority • Consistency Keys to Successful Content
  8. 8. DefineYourself • “And what do you?” • 30 seconds in an elevator • 4 seconds on a website • 140 characters
  9. 9. Content Exercise One. • Turn to the person next to you. Ask him/her: “What do you do?”
  10. 10. Create a Call to action Write Down the words that apply to you: •Descriptive Adjectives •Nouns •(Action)Verbs example: I am a talented, plucky marketing strategist who helps small businesses evolve their digital strategy.
  11. 11. Content Exercise Two. • Turn to the person next to you. Ask him/her: “What do you do?”
  12. 12. KnowYour demographic • Who is your audience? • Where do they go online? • What do they talk about? • What are they saying about you, your industry?
  13. 13. Listen for content and it will come. • Search for it. • Track it. • Pay attention to trends.
  14. 14. Content Rules •Create a consistent tone: Content includes everything from web copy, social media, blog copy, thank you pages, emails, etc. •Don’t wait until it’s perfect to publish: experiment and evolve. •Create conversations with your content: ask meaningful questions that help you learn, add value •Test content across platforms: see what works, attracts attention
  15. 15. Content is everywhere. Good content isn’t. Good content isn’t. Good content isn’t.
  16. 16. Thank you. • mcpeacock@me.com • @marisacp51 • strategicpeacock.com
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