Content strategy

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Why content matters for marketing.

Why content matters for marketing.

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  • 1. Why Content Matters Marisa Peacock www.strategicpeacock.com
  • 2. What is Content? • Words • Photos, Illustrations,Art • Audio,Video • Social Media • Emails
  • 3. Your Content Needs a Strategy • What are your words saying about you? • What do they need to say?
  • 4. Which email do you want to read?
  • 5. What is Content Strategy? • Using words and data to create unambiguous content that supports meaningful, interactive experiences. (Rachel Lovinger) • Content strategy plans for the creation, publication, and governance of useful, usable content. (Kristina Halvorson)
  • 6. What is Content Strategy? • Using words and data to create unambiguous content that supports meaningful, interactive experiences. (Rachel Lovinger) • Content strategy plans for the creation, publication and governance of useful, usable content. (Kristina Halvorson)
  • 7. Getting Started • Authenticity • Clarity • Transparency • Utility • Value • Responsiveness • Authority • Consistency Keys to Successful Content
  • 8. DefineYourself • “And what do you?” • 30 seconds in an elevator • 4 seconds on a website • 140 characters
  • 9. Content Exercise One. • Turn to the person next to you. Ask him/her: “What do you do?”
  • 10. Create a Call to action Write Down the words that apply to you: •Descriptive Adjectives •Nouns •(Action)Verbs example: I am a talented, plucky marketing strategist who helps small businesses evolve their digital strategy.
  • 11. Content Exercise Two. • Turn to the person next to you. Ask him/her: “What do you do?”
  • 12. KnowYour demographic • Who is your audience? • Where do they go online? • What do they talk about? • What are they saying about you, your industry?
  • 13. Listen for content and it will come. • Search for it. • Track it. • Pay attention to trends.
  • 14. Content Rules •Create a consistent tone: Content includes everything from web copy, social media, blog copy, thank you pages, emails, etc. •Don’t wait until it’s perfect to publish: experiment and evolve. •Create conversations with your content: ask meaningful questions that help you learn, add value •Test content across platforms: see what works, attracts attention
  • 15. Content is everywhere. Good content isn’t. Good content isn’t. Good content isn’t.
  • 16. Thank you. • mcpeacock@me.com • @marisacp51 • strategicpeacock.com