Improving the Mobile Coupon Experience
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It is predicted that in 2013, 10 billion mobile coupons will be redeemed. And yet, 40.7% of mobile customers say that their coupon redemption varies on a merchant-by-merchant basis, ...
It is predicted that in 2013, 10 billion mobile coupons will be redeemed. And yet, 40.7% of mobile customers say that their coupon redemption varies on a merchant-by-merchant basis, indicating that it isn’t always easy to figure out how to redeem them. This presentation examines ways to successfully deliver coupons via mobile apps, mobile browsers or through SMS based services so that they are not only delivered to the right customer at the right time, but that they are effectively redeemed, as well.
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