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You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
You Want A Digital Profile   Social Networking For Professionals
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You Want A Digital Profile Social Networking For Professionals

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Presentation to HAPPEN, the largest executive network - Toronto, Canada. …

Presentation to HAPPEN, the largest executive network - Toronto, Canada.

Learn the GoTo social network sites for professionals and why you want a digital profile.

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  • 1. Your Digital Profile Social Networking for Professionals HAPPEN Toronto, June 11, 2009
  • 2. Michelle Corsano  Web Marketer  Writer  Instructor  20+ years Marketing & Sales experience  Information Communication and Technology Specialty Helping build and manage brand awareness and demand generation with quality, on demand marketing services
  • 3. My Digital Profile @mcorsano www.burstmarketing.ca www.linkedin.com/in/mcorsano www.visualcv.com/mcorsano
  • 4. www.BurstMarketing.ca
  • 5. Deliverables  Why You Want a Digital Profile  Digital Tools for Professional Networking 1. VisualCV 2. LinkedIn 3. Twitter  Start Now !!!
  • 6. Canadians: Serious Web Surfers  Spend 45 hours per month online  Spend more than 25% of their leisure time online  Most popular Canadian online activities: 1. Search 2. Banking 3. Reading news 4. Researching products 5. Checking weather Source: TNS Canadian Facts, December, 2008
  • 7. Canada: A Wired Nation  72% of all Canadians across all regions and demographics  Canada has the highest Internet penetration among G7  Social Networking reaches over 20 million Canadians  Growing 4X the Internet growth rate Source: Comscore Media Metrix Canada, June, 2008
  • 8. Social Networking Up 83%!!!!!
  • 9. What is Social Networking? Source: CommonCraft
  • 10. So What?  70% of jobs are found through networking, or career marketing  It’s not who YOU know, it’s who THEY know  Connecting with new people is the most reliable route to a satisfying job – and a rewarding career Expand your network !!!!! (isn’t that also why you are here today?)
  • 11. Old School vs. Social Networks Business clubs Social networks Social clubs LinkedIn Job clubs Twitter Events VisualCV  Local, sometimes regional  Local, regional, national, global  Mostly peers  Peers, influencers, decision makers  When schedule allows  Immediate  Delayed feedback  Real-time feedback
  • 12. Says Who?
  • 13. “Corporate Web 2.0 Tipping Point”  ENGAGE directly with customers, employees, investors, suppliers  Instigate ACTION  Boost MORALE  LEADERSHIP role model  Infuse corporate CULTURE with openness, transparency
  • 14. Stay in the Cave? ……… OR
  • 15. Catch The Wave?
  • 16. Top 10 Reasons Why You Want a Digital Profile 1. Existence !!!!! 2. Visibility 3. Competition 4. Leadership 5. Validation 6. Relevance 7. Demonstration 8. Testimony 9. Education 10.Confidence
  • 17. Online interactive resume creation and sharing site that reaches 25,000 people with 123,000 unique visits every month
  • 18. Who is Using Average Age 40 70% College and Post Grads Source: Quantcast, May, 2009
  • 19. What You Can Do On 1. Create and control your online interactive resume 2. Showcase accomplishments with portfolio 3. Demonstrate success with video, audio, photos 4. Stand out from the crowd with references and awards 5. Share your resume with recruiters, employers and colleagues 6. Google search allows others to find your resume 7. Track who is viewing your resume 8. Update and enhance your resume in real-time 9. Search and apply for jobs
  • 20. Barack Obama’s
  • 21. CEO Resume
  • 22. Job Search and Alerts
  • 23. Top Tips For  Professional Photo  How to Contact  Links  Keep it current  Portfolio items – Published, written materials – Diagrams, illustrations – Awards – Recommendations – Speeches (video, audio)
  • 24. The world’s largest professional network with more than 40 Million members and 7.7 Million unique visits per month
  • 25. Who is Using 49% Business Decision Makers 6.5% Executive Management Average Age 41 80% College or Post Grad Source: Quantcast, May, 2009
  • 26. What You Can Do On 1. Create and control your professional profile 2. Google search allows others to find you 3. Choose contacts to keep up to date, communicate with 4. Search and apply for jobs 5. Connect with recruiters, influencers and employers 6. Join groups to engage and exchange with 7. Post and answer questions and discussions to experts 8. Learn of events in your industry 9. Research companies and professionals 10.Get references and professional testimonials
  • 27. Professional Profile
  • 28. Groups
  • 29. Jobs
  • 30. Top Tips For  Keywords for description  Ask for references  Update status often  Join 50 groups  Post discussions  Answer questions
  • 31. Microblogging with more than 23 Million visitors and 160 Million unique visits every month
  • 32. Who is Using Average Age 31 Source: Quantcast, May, 2009
  • 33. What You Can Do On 1. Post text, links and photos 2. Follow people, employers, recruiters, associations, news, organizations etc. 3. Respond and engage in professional related topics 4. Establish yourself as an expert 5. Build network of like-minded people 6. Develop relationships with peers, influencers, opinion leaders, recruiters 7. Promote your professional activities 8. Favorite posts and information for recall 9. Search for answers and referrals 10.Search jobs
  • 34. Twitter Profile
  • 35. Search Anything and Anybody
  • 36. Job Search On  Twitter Search www.search.twitter.com  Job Search Accounts – By Company, Field, Job Type, Location, General  @Microjobs  #TweetMyJobs  @JobAngels  @Simplyhired  @twithire
  • 37. Twitter Job Search
  • 38. Top Tips For  Use Profile to Sell  Search and Follow  Read and listen  Post  Tweetdeck  One a Day !!!!
  • 39. Start Now !!!!! 1. Google Yourself 2. Dispose of opposing content, photos 3. Start with one professional network site 4. Make your profile professional 5. Participate often
  • 40. Your Future…Looks Bright!
  • 41. Thank You !!!!! Michelle Corsano Burst Technology Marketing www.burstmarketing.ca

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