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    Positioning Positioning Presentation Transcript

    • ThinDesk Inc. Messaging Framework July, 2008
    • Agenda
      • Framework Purpose & Use
      • Positioning Summary
      • Differentiators
      • Target Markets
      • Boilerplates
      • Full Framework
    • Messaging Framework
      • Play Book for ThinDesk Corporate and Marketing Communications
        • Repeat, repeat, repeat…
        • Use consistently across all media and materials
        • Story and themes for all marketing communications and PR
        • Lead and headlines for collateral, Web copy, case studies, marketing programs etc.
        • Update to reflect opportunities/threats etc
    • Positioning Summary
      • Thin Computing Managed Services
        • Differentiated as new category
        • Clear and descriptive
        • Brand carry-over
      • Tag line: Just Turn IT On 
      • Powered by TELUS
      • Always On Guarantee
    • Benefits of ThinDesk Approach
          • Reduces the total cost of computing
          • Improves business continuity and worker productivity
          • Ensures data security and compliance
          • Supports Green Computing
    • ThinDesk Differentiation
        • ThinDesk has the expertise, technical skills and knowledge to audit, plan, deploy and support enterprise-class thin computing operations.
        • ThinDesk thin computing managed services are powered by TELUS for enterprise-class reliability, bandwidth, speed and support.
        • ThinDesk delivers an Always On Guarantee  to ensure your business is up and running when you need it
        • ThinDesk employs a consultative approach to understand your business and provide cost-effective, reliable and secure thin computing managed services to meet your current and future business needs.
    • Target Sectors in SMB
          • Health Care – private and NFP health care service providers
          • Financial Services – credit unions, insurance brokers, financial planners
          • Public Sector – municipalities, fire departments, libraries
          • Education – school boards, colleges, universities
          • Business Services – legal, real estate brokers
    • Boilerplates - SHORT
      • ThinDesk Inc. provides enterprise-class thin computing managed services to significantly reduce computing costs for small and medium-sized business.
      • ThinDesk Inc. provides enterprise-class thin computing managed services to small and medium-sized business for reliable, secure computing at a fraction of the cost to manage IT on your own.
    • Boilerplates - MEDIUM
      • ThinDesk Inc. provides reliable, secure thin computing managed services to Canadian small and medium-sized business at significantly lower costs than managing IT on your own. ThinDesk is powered by TELUS delivering enterprise-class reliability, security and support with an Always On Guarantee  to ensure your business is running 7/24.
    • Boilerplates - LONG
      • ThinDesk Inc. provides reliable, secure thin computing managed services to small and medium-sized business at significantly lower costs than managing computing on your own. Thin computing solutions can save up to 40% of the annual total cost of ownership of standard PC environments. ThinDesk supports your entire IT environment, from the desktop to the back office, across wide area networks and the Internet – for all locations and mobile workers. ThinDesk’s thin computing platform is hosted by TELUS delivering enterprise-class reliability, security and support with an Always On Guarantee  to ensure your business is running 7/24. Canadian small and medium-sized businesses in the health care, financial services, education and business services industries trust in ThinDesk managed services. To learn more about ThinDesk visit www.thindesk.com or call 1-877-613-1212.
    • Business Issues
      • Business Challenges
        • High cost of computing
        • Limited IT staffing, skills and consistency
        • Data security & privacy compliance
        • Hardware upgrade, replacement & theft
        • Workforce productivity
        • Growth, M&A
      • Business Requirements
        • Reduce cost of computing
        • Enable business continuity and worker productivity
        • Secure proprietary data
        • Comply with privacy regulations
        • Focus on core business functions rather than IT complexity
    • Technology Issues
      • Technology Challenges
        • HW and SW maintenance , support costs and staffing
        • Data security and compliance
        • Software licensing
        • Network bandwidth and reliability
        • Hardware upgrades / obsolescence
        • Growth in mobile users and Web applications
        • Multiple and New locations
      • Technology Requirements
        • Reduce TCO of computing
        • Ensure reliability (up time) of systems, network and connectivity
        • Enable serviceability and support across locations and mobile workers
        • Ensure data and network security
        • Manage software licensing
        • Provide scalability as users and locations grow or are consolidated
        • Green Computing
    • Next Steps
      • HP Call Campaign Readiness
        • Edit call script based on messaging
        • Create supporting materials
          • Case study
          • Solution brochure
          • Review Website for updates to messaging