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Positioning Presentation Transcript

  • 1. ThinDesk Inc. Messaging Framework July, 2008
  • 2. Agenda
    • Framework Purpose & Use
    • Positioning Summary
    • Differentiators
    • Target Markets
    • Boilerplates
    • Full Framework
  • 3. Messaging Framework
    • Play Book for ThinDesk Corporate and Marketing Communications
      • Repeat, repeat, repeat…
      • Use consistently across all media and materials
      • Story and themes for all marketing communications and PR
      • Lead and headlines for collateral, Web copy, case studies, marketing programs etc.
      • Update to reflect opportunities/threats etc
  • 4. Positioning Summary
    • Thin Computing Managed Services
      • Differentiated as new category
      • Clear and descriptive
      • Brand carry-over
    • Tag line: Just Turn IT On 
    • Powered by TELUS
    • Always On Guarantee
  • 5. Benefits of ThinDesk Approach
        • Reduces the total cost of computing
        • Improves business continuity and worker productivity
        • Ensures data security and compliance
        • Supports Green Computing
  • 6. ThinDesk Differentiation
      • ThinDesk has the expertise, technical skills and knowledge to audit, plan, deploy and support enterprise-class thin computing operations.
      • ThinDesk thin computing managed services are powered by TELUS for enterprise-class reliability, bandwidth, speed and support.
      • ThinDesk delivers an Always On Guarantee  to ensure your business is up and running when you need it
      • ThinDesk employs a consultative approach to understand your business and provide cost-effective, reliable and secure thin computing managed services to meet your current and future business needs.
  • 7. Target Sectors in SMB
        • Health Care – private and NFP health care service providers
        • Financial Services – credit unions, insurance brokers, financial planners
        • Public Sector – municipalities, fire departments, libraries
        • Education – school boards, colleges, universities
        • Business Services – legal, real estate brokers
  • 8. Boilerplates - SHORT
    • ThinDesk Inc. provides enterprise-class thin computing managed services to significantly reduce computing costs for small and medium-sized business.
    • ThinDesk Inc. provides enterprise-class thin computing managed services to small and medium-sized business for reliable, secure computing at a fraction of the cost to manage IT on your own.
  • 9. Boilerplates - MEDIUM
    • ThinDesk Inc. provides reliable, secure thin computing managed services to Canadian small and medium-sized business at significantly lower costs than managing IT on your own. ThinDesk is powered by TELUS delivering enterprise-class reliability, security and support with an Always On Guarantee  to ensure your business is running 7/24.
  • 10. Boilerplates - LONG
    • ThinDesk Inc. provides reliable, secure thin computing managed services to small and medium-sized business at significantly lower costs than managing computing on your own. Thin computing solutions can save up to 40% of the annual total cost of ownership of standard PC environments. ThinDesk supports your entire IT environment, from the desktop to the back office, across wide area networks and the Internet – for all locations and mobile workers. ThinDesk’s thin computing platform is hosted by TELUS delivering enterprise-class reliability, security and support with an Always On Guarantee  to ensure your business is running 7/24. Canadian small and medium-sized businesses in the health care, financial services, education and business services industries trust in ThinDesk managed services. To learn more about ThinDesk visit www.thindesk.com or call 1-877-613-1212.
  • 11. Business Issues
    • Business Challenges
      • High cost of computing
      • Limited IT staffing, skills and consistency
      • Data security & privacy compliance
      • Hardware upgrade, replacement & theft
      • Workforce productivity
      • Growth, M&A
    • Business Requirements
      • Reduce cost of computing
      • Enable business continuity and worker productivity
      • Secure proprietary data
      • Comply with privacy regulations
      • Focus on core business functions rather than IT complexity
  • 12. Technology Issues
    • Technology Challenges
      • HW and SW maintenance , support costs and staffing
      • Data security and compliance
      • Software licensing
      • Network bandwidth and reliability
      • Hardware upgrades / obsolescence
      • Growth in mobile users and Web applications
      • Multiple and New locations
    • Technology Requirements
      • Reduce TCO of computing
      • Ensure reliability (up time) of systems, network and connectivity
      • Enable serviceability and support across locations and mobile workers
      • Ensure data and network security
      • Manage software licensing
      • Provide scalability as users and locations grow or are consolidated
      • Green Computing
  • 13. Next Steps
    • HP Call Campaign Readiness
      • Edit call script based on messaging
      • Create supporting materials
        • Case study
        • Solution brochure
        • Review Website for updates to messaging