Master your data. Master your business.
Master Data Management Solutions
to Improve the Quality, Consistency,
and Access to Key Business Data
Siperian delivers exceptional professional services and consulting
capabilities, providing system integration and education services
along with customized services through our advanced working
knowledge of data management and customer data integration
(CDI) and master data management (MDM) technologies. Siperian
consultants have unparalleled, hands on experience with CDI and
Siperian ROI Service provides insight into hidden data integration
issues, determines the potential business value of an MDM solution,
and includes a detailed ﬁnancial assessment to support the business
case for deploying Siperian MDM Hub. Siperian has helped many
customers translate their MDM objectives from abstraction to
clarity by providing insight into the business beneﬁts of MDM.
SIPERIAN PARTNERS ACCELERATE
YOUR SUCCESS INDUSTRY SOLUTIONS
The company markets and supports its leading Financial Services
MDM solutions through its own sales, professional Insurance
services, and support organizations in concert Health & Life Sciences
with the Siperian Partner Program network of H i g h Te c h
system integrators, application developers, and
data management providers. Our partners include,
Communications and Media
among others, Accenture, CSC, BearingPoint, HP,
Unisys, IBM, Identity Systems, Trillium Software,
Business Objects, Cognos and Experian.
REPRESENTATIVE CUSTOMERS Siperian helps companies create and present
Allergan real-time uniﬁed views of their customers,
Astra Zeneca products, and suppliers to business users
Deutsche Bank from distributed data sources for higher
EMC Corporation proﬁtability, reduced operational costs,
and improved compliance. Our innovative
master data management (MDM) solution,
Johnson & Johnson
Siperian MDM Hub, is the most complete,
integrated software platform to deliver
Pfizer signiﬁcantly lower total cost of ownership,
State Street faster time-to-value, and superior return
Business Demands Accurate, Uniﬁed and
Actionable Views of Master Data.
Stiff competition, expanding product choices for customers, increasingly
complex multi-channel sales models, and new regulatory requirements have
led to the demand for accurate, uniﬁed views of key business data. In this
environment, a lack of integration across your sales and marketing channels,
lines of business, and locations is no longer sufﬁcient—rather, a deeper
knowledge of your common business data is necessary.
If your company is like most global
enterprises, you are awash in a
sea of data including customer
and related data entities such as
product, supplier, organization, and
employee. Making sense of all this
data, understanding the complex
relationships existing among them,
and identifying real-time changes to
master data is an enormous challenge.
A company’s key data assets are not
actionable because master data is
distributed across the organization
in disparate systems, and is in conﬂict
or incomplete, and cannot be easily
shared across the company.
MASTER DATA MANAGEMENT SOLUTIONS
Siperian’s innovative master data management (MDM) platform, Siperian
MDM Hub™, enables organizations to create and deliver real-time uniﬁed
views of their customers, products, and suppliers to business users from
distributed data sources for operational and analytical purposes. By
resolving master data conﬂicts and creating a central, shared repository of
the ‘best version of the truth’, companies can ﬁnally beneﬁt from all their
data assets within critical operational processes: marketing can attract new
customers efﬁciently and streamline new product launch processes; sales
can cross-sell or up-sell effectively; customer support can address issues in
absence of full customer context; and supply chain operations can reduce
the cycle time in moving goods through distribution channels.
Siperian MDM Hub overcomes these challenges by delivering uniﬁed views
to business users so they can mobilize smart business interactions.
SIPERIAN ACCELERATES BUSINESS ROI
With Siperian MDM Hub, you can deploy a
complete, integrated master data manage-
ment (MDM) solution that delivers increased
proﬁtability, reduced operational costs, and
improved regulatory compliance reaching
across all critical business functions.
Siperian MDM Hub is the
Siperian MDM Hub helps improve:
Sales Efforts: enable your sales professionals
most complete, integrated
to better manage customers, including major software platform for master
accounts, and the complex relationships
between them, thereby increasing their cross- data management.
sell and up-sell opportunities.
Marketing Efﬁcacy & Efﬁciency: synchronize
activities across multiple interactions and im-
prove campaign targeting and segmentation
efforts—all at a lower cost of delivery.
Identify any business
Customer and Organization Service: achieve entity across multiple interactions
higher service levels with uniﬁed and accurate
customer and organizational views; support
personnel are able to improve customer support Resolve
functions which can have a direct impact on Authoritatively reconcile
customer satisfaction and retention. master data conflicts
Ability to Manage Risk and Remain Compliant:
improve your regulatory compliance efforts Relate
including privacy initiatives such as CAN-SPAM View and manage relationships
among various business entities
and disclosure issues such as Sarbanes-Oxley; in real-time
improve adherence to industry regulations such
as the FDA within the pharmaceutical sector, or
Basel II within ﬁnancial services.
With real-time, uniﬁed views of your customers,
suppliers, contracts, employees, products, etc.
“ Siperian delivers created and presented to business users from
the strongest data disparate and distributed data sources, your
stewardship interface that organization can:
allows users to set match
rules, apply cleansing RECOGNIZE: rapidly identify any business
routines, and simulate entity across multiple interactions where
rules without coding.” duplicate, conﬂicting or incomplete master
The Forrester Wave:
Customer Hubs, Q4 2006 RESOLVE: authoritatively reconcile data
December 2006 conﬂicts into a trusted source of truth and
synchronize master data across systems;
RELATE: view and manage relationships
among various business entities in real-time
and accurately unify transactions in context
of operational business processes.
IT Investments Demand Lower Total Cost of
Ownership and Faster Time-to-Value.
SIPERIAN MDM HUB ADVANTAGES
Only Siperian MDM Hub has a completely integrated, model-driven and ﬂexible architecture that allows your
organization to deploy any of the common master data management (MDM) architectural styles while coexisting
with your existing data and IT environments.
Siperian is the only MDM vendor with an integrated platform that includes all critical data management
technologies within a single code-base, manages all types of master data, and automatically synchronizes data
back to operational and analytical systems.
Siperian MDM Hub is the only MDM platform
which is model-driven allowing you to model
all common business deﬁnitions to meet the
Siperian MDM Hub Supports all Common MDM Styles
speciﬁc needs of your MDM project, without im-
posing ﬁxed or predeﬁned business deﬁnitions.
Registry Rapidly matches similar records across and
within dispersed data sources, links them
Siperian offers the most ﬂexible MDM plat-
and maintains their cross-reference links
form able to implement any of the common back to sources.
MDM styles. You can choose some master data Consolidation Creates a downstream “system of
entities to be fully reconciled and persisted as reference” to support analytical and
an authoritative system of record while others
can be linked only for identiﬁcation with attri- Coexistence Creates and manages the “best version
of truth” and synchronizes master data
butes federated in real-time. back to operational applications or with
Siperian MDM Hub coexists in heterogeneous
Transaction An operational platform that federates
IT environments within a company’s current
up-to-date transaction data in real-time,
data environment including with legacy master uniﬁes it with the most reliable master
data within the hub, and presents these
data hubs, applications, reporting and analytical views to business applications.
systems, and existing integration infrastructure.
Siperian MDM Hub ﬁts your business today
and tomorrow—it easily adapts to changing
business and regulatory requirements and
“ No single enables you to start small to demonstrate
implementation style rapid ROI and extend the platform over
will meet all your time for distributed data governance across
MDM objectives.” the enterprise.
Gartner, Inc., “The Impor-
tant Characteristics of the Siperian MDM Hub can be deployed within
MDM Implementation months for the fastest time-to-value—and
Style” by Andrew White
et al., May 11, 2007 Siperian’s proven success is demonstrated
by meeting the complex requirements of
market-leading companies across all mas-
ter data types. In fact, many of the larg-
est pharmaceutical companies, commercial
banks, and other Fortune 500 companies
trust in Siperian MDM solutions.