Millions of Customer Records.
Thousands of Product Identiﬁers.
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A global financial services An innovative biotech firm A consumer medical device
provider wanted to take ad- serving tens of thousands of manufacturer was having
vantage of Basel II incentives consumers, physicians and difficulty meeting protection
for credit risk management. pharmacists lacked insight of personal data and product
So the bank implemented a into customer behaviour and recall regulatory compliance.
Siperian counterparty hub preferences. By implementing Consumer, physician, and
for an enterprise-wide view a Siperian customer hub they product data was inaccurate.
of credit risk exposure. Regu- improved sales compensation With a Siperian master data
latory capital requirements accuracy, marketing campaign management solution in
were reduced by billions performance, and patient trac- place, the company improved
of dollars. ing and dosing information. compliance and customer
relationship initiatives while
saving tens of millions
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