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So You Want A Job in Creative Services:Career Advice from an MBA
 

So You Want A Job in Creative Services:Career Advice from an MBA

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How does an MBA get a job in a creative agency? What role could you play? This was a presentation to a Berkeley MBA class entitled "Design As Strategic Management Issue".

How does an MBA get a job in a creative agency? What role could you play? This was a presentation to a Berkeley MBA class entitled "Design As Strategic Management Issue".

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  • Impressive presentation on ’So You Want A Job in Creative Services:Career Advice from an MBA'. You’ve shown your credibility on presentation with this slideshow. This one deserves thumbs up. I’m John, owner of www.freeringtones.ws/ . Hope to see more quality slides from you.

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  • outstanding display..convinced me to have a hardlook at my company model..great
    Anisa
    http://financejedi.com http://healthjedi.com
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  • Valuable information in form of a slide show...good job done...
    In case, you need any sort of web services.....check out www.webcatalyst.org/
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  • Assumptions: That you are interested in a career in this field, and that you may not know how to get there. I am going to focus on what I know, which is creative services- agency life. There’s obviously a whole world of client-side roles out there- marketing managers at CPG firm, marketing managers for consumer products, etc. I don’t know enough about world to give you good advice.

So You Want A Job in Creative Services:Career Advice from an MBA So You Want A Job in Creative Services:Career Advice from an MBA Presentation Transcript

  • So You Want A Job in Creative Services: Career Advice from an MBA Misha Cornes Director of Strategy, Organic April 20, 2006
  • Agenda
    • Organic Experience Design
    • Where Do You Fit In?
    • Discussion
  • 3 minutes on Organic
    • We are user experience experts who think holistically about marketing problems.
    • We build Websites and Online Advertising Campaigns.
    • We do it by creating exceptional experiences.
  • Our Clients
  • Why Should You Care?
  •  
  • Brand Advertising AWARENESS & EMOTIONAL RESONANCE
  • Brand Advertising AWARENESS & EMOTIONAL RESONANCE Promotional Advertising DESIREABILITY AT POINT OF SALE
  • Brand Advertising AWARENESS & EMOTIONAL RESONANCE Promotional Advertising DESIRABILITY AT POINT OF SALE Voice of the Customer UNDERSTANDING CUSTOMER BEHAVIOR
  • Brand Advertising AWARENESS & EMOTIONAL RESONANCE Promotional Advertising DESIRABILITY AT POINT OF SALE Voice of the Customer UNDERSTANDING CUSTOMER BEHAVIOR Design Movement USABILITY & ESTHETICS
  • Brand Advertising AWARENESS & EMOTIONAL RESONACE Promotional Advertising DESIRABILITY AT POINT OF SALE Voice of the Customer UNDERSTANDING CUSTOMER BEHAVIOR Design Movement USABILITY & ESTHETICS CUSTOMER EXPERIENCE Experience Design
  • Brand Advertising AWARENESS & EMOTIONAL RESONACE Promotional Advertising DESIRABILITY AT POINT OF SALE Voice of the Customer UNDERSTANDING CUSTOMER BEHAVIOR Design Movement USABILITY & ESTHETICS CUSTOMER EXPERIENCE Experience Design
  • I’m in the Business of Empathy
  • I’m in the Business of Emotion
  • I’m in the Business of Creating Experiences
  • Questions I had when I was sitting in your chair five years ago…
    • What kind of company should I be targeting?
    • Do I have any aptitude for this?
    • Are there any jobs out there?
    • What am I gaining and what am I giving up?
  • 1. What company?
  • Customer Lifecycle
  • Creative Agencies TV, Radio, Outdoor Online Media WOM UE and Human Factors Market Research & Trends Product Design Branding Identity & Naming Web Content Direct Response Loyalty Programs WOM Interactive Marketing - Web, Mobile, Events Environments Design Packaging & Graphic Design
  • 2. Do I Have Any Aptitude?
  • Ask Yourself Why You Want to Work in Creative Services
    • Love of consumer brands?
    • Interest in creativity and innovation?
    • Interest in cross-disciplinary teamwork?
    • Interest in Digital Media?
    • Want to shape customer behavior?
  • What Skills and Traits Are Required?
    • Understand good design, and can speak to it with clients and creative
    • Flexible in your thinking
    • Comfortable with uncertainty
    • Excited about the customer and customer experience
    • An idea-generator, a thought-starter, a questioner
    • A good listener- hearing insights and perspectives from others
    • Comfortable working across disciplines
    • Synthesis and framework thinking
  • 3. Are there any jobs out there?
  • VISIBILITY Trigger 1994 Peak of Inflated Expectations 1999 2003 2005 Trough of Disillusionment Slope of Enlightenment Plateau of Productivity 2010 Gartner Hype Cycle
  • VISIBILITY Field of Dreams 1994 1999 2003 2005 2007 Gartner Hype Cycle eBusiness Banner Advertising Campaign Management Content Management Email marketing Dialogue management eCommerce Analytics Rich media experiences Behavioral Targeting Viral Marketing Word of Mouth Web 2.0 2010
  • Making Your Skills Relevant
    • Think about how your vertical expertise might apply
    • Take the New Product Development Course
    • Flex your customer experience brain
    • Talk with specialist recruiters
    • Be willing to stand out
    • Get an internship
    • Network
    Be Willing to Stand Out
  • 4. What am I gaining, and what am I giving up?
  • What are you Giving Up?
    • $$$
    • Be prepared to be one ingredient, not the main dish
    • Have to prove your value at each stop along the way
    • You will need to forge you own career path
    • Peer understanding and prestige
  • What Do You Gain?
    • I exercise the “creative” part of my brain everyday, but not in the way I imagined
    • A lot of energy- this feels like a new era for marketing communications
    • I wear whatever I want
    • Traditional business culture – real deadlines, teamwork – but without the role-playing
    • My quirkiness is valued, not suppressed
    • Interdisciplinary teams
    • Physical (well, digital) outputs to my work
    • The opportunity to experiment
    • Zero repercussions for switching jobs
  • Thank you! [email_address]