Recruiting And Social Media
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Recruiting And Social Media

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How can recruiters reach great candidates online?

How can recruiters reach great candidates online?

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  • Full Name Full Name Comment goes here.
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  • I love social media! That is why I am producing a video series about it, but from a recruiting perspective. Can I get your opinion on my latest video? (Thanks in advance.)




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  • I'd like to see an agency try to create their own social network as a talent/recruiting pool. The biz is big enough, dont you think?
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Recruiting And Social Media Recruiting And Social Media Presentation Transcript

  • Recruiting and Social Media November 14, 2007 © & ™ Organic, Inc. Confidential. All Rights Reserved.
  • Agenda
    • Recruiting and Social Media
    • What is Social Media?
    • Blogging As Networking
  • RECRUITING & SOCIAL MEDIA?
    • in recent years, candidates have been coming to recruiting spaces.
  • THE BIG BOARD ERA
    • Easy:
    • Post and get resumes
    • Advertise to active jobseekers
    • Duplicate corporate site
    • Quantity over quality
    • Harder than ever:
    • Fight the right people
    • Engage hidden, passive talent
    • Put jobs where the talent is
    • Get quality over quantity
    Source: Jobster
    • but now recruiters are coming to a consumer-created space
    • how can recruiters remain relevant in this space?
    • “ The spirit of social computing is the spirit of leaving value in your wake”
      • Bradley Horowitz, Technical Director - Yahoo
  • HOW CAN WE ADD VALUE TO THE CONVERSATION?
  • WHAT IS SOCIAL MEDIA?
  • SOCIAL MEDIA QUIZ
    • HOW MANY OF YOU
    • Watch online video created by others?
    • Have uploaded you own video to YouTube?
    • Have a Facebook account?
    • Have a LinkedIn account?
    • Read blogs regularly?
    • Author your own blog?
    • Have used Twitter?
  • Social networks are the new shopping malls Malls built by users and ruled by their own rules Inhabited by people seeking identity & connections
  • WHAT CAN WE LEARN FROM THE KIDS DRIVING SOCIAL MEDIA?
    • Large parts of their lives end up being online and in public, a constant surprise for those 30+
  • (SELF) PROMOTION = OPPORTUNITY
    • All kinds of opportunities- romantics, professional, creative - seem to be directly linked to their willingness to reveal themselves online
    JUSTIN.TV
  • NO PUBLICITY IS BAD PUBLICITY
    • They are aware that anything they say can be used against them, but somehow don’t mind
    “ Why not? What’s the worst that’s going to happen? 20 years down the road, someone’s gonna find your picture? Just make sure it’s a great picture.” Source: New York Magazine Paris Hilton
  • CELEBRITY IS ONE STEP AWAY
    • They think of themselves as having an audience (and they are right).
    “ To me, or to a lot of people, it’s like, why go to a party if you’re not going to get your picture taken?” LastNightsParty.com Source: New York Magazine
  • BEING FAMOUS IS A GOAL IN ITS OWN RIGHT
    • Modern celebrity requires no qualifications!
    2.2 million MySpace friends Profile viewed >85 million times 3,000-5,000 new friends requests per day MySpace.com/Tila Tequila A Shot is currently the #1 show on MTV
    • To be fair, we don’t just hire under 25s…
    • But if this the trend, how do we…
      • Add value
      • Appeal to people’s egos
      • Show candidates we are looking at them?
  • GET INTO THE CONVERSATION!
  • BLOGGING AS NETWORKING
  • BLOGS DOUBLE IN NUMBER EVERY SIX MONTHS JANUARY JUNE DECEMBER 170 Milllion Blogs Today
  • BUT TAKE IT FROM GAPING VOID…
  • SOCIAL MEDIA FOLLOWS THE 1:10:89 RULE
    • For any group of 100 people:
    • 1 person actually creates original content
    • 10 people interact with the content (e.g. comments, ratings, reviews)
    • 89 people consume the content.
    OUR SWEET SPOT IS THE ACTIVE 10%
  • STOP THINKING ABOUT INDIVIDUALS START THINKING ABOUT COMMUNITIES OF INTEREST
  • Some Blogging Rules of Thumb
    • People want to be recognized for their insights and their work.
    • Candidates want to be spoken to sincerely and in a personalized way.
    • Comments need to provoke and stimulate, not just praise.
    • We’re in the long sales cycle now. Can we connect candidates with Organic the company , rather than with Organic the hiring firm?
    • Enter the conversation slowly, and keep plugging away at it. One comment will not make you into lifelong friends.
    • I almost never get a response to my comments. Remember the 1:10:89 rule!
  • LETS TALK ABOUT IT
  • Thank you! Misha Cornes Group Director, Strategy [email_address] http://threeminds.organic.com