Recruiting and Social Media November 14, 2007 © & ™ Organic, Inc. Confidential. All Rights Reserved.
Agenda <ul><li>Recruiting and Social Media </li></ul><ul><li>What is Social Media? </li></ul><ul><li>Blogging As Networkin...
RECRUITING & SOCIAL MEDIA?
<ul><li>in recent years,  candidates  have been coming to recruiting spaces. </li></ul>
THE BIG BOARD ERA <ul><li>Easy: </li></ul><ul><li>Post and get resumes </li></ul><ul><li>Advertise to active jobseekers </...
<ul><li>but now  recruiters  are coming to a consumer-created space </li></ul>
<ul><li>how can recruiters remain relevant in this space? </li></ul>
<ul><li>“ The spirit of social computing is the spirit of leaving value in your wake” </li></ul><ul><ul><li>Bradley Horowi...
HOW CAN WE ADD VALUE TO THE CONVERSATION?
WHAT IS SOCIAL MEDIA?
SOCIAL MEDIA QUIZ <ul><li>HOW MANY OF YOU </li></ul><ul><li>Watch online video created by others? </li></ul><ul><li>Have u...
Social networks are the new shopping malls Malls built by users and ruled by their own rules Inhabited by people seeking i...
WHAT CAN WE LEARN FROM THE KIDS DRIVING SOCIAL MEDIA? <ul><li>Large parts of their lives end up being online and in public...
(SELF) PROMOTION = OPPORTUNITY <ul><li>All kinds of opportunities- romantics, professional, creative - seem to be directly...
NO PUBLICITY IS BAD PUBLICITY <ul><li>They are aware  that anything they say can be used against them, but  somehow don’t ...
CELEBRITY IS ONE STEP AWAY <ul><li>They think of themselves as having  an audience  (and they are right). </li></ul>“ To m...
BEING FAMOUS IS A GOAL IN ITS OWN RIGHT <ul><li>Modern celebrity requires no qualifications! </li></ul>2.2 million MySpace...
<ul><li>To be fair, we don’t just hire under 25s… </li></ul><ul><li>But if this the trend, how do we… </li></ul><ul><ul><l...
GET INTO THE CONVERSATION!
BLOGGING AS NETWORKING
BLOGS DOUBLE IN NUMBER EVERY SIX MONTHS JANUARY JUNE DECEMBER 170 Milllion Blogs Today
BUT TAKE IT FROM GAPING VOID…
SOCIAL MEDIA FOLLOWS THE 1:10:89 RULE <ul><li>For any group of 100 people: </li></ul><ul><li>1 person actually creates ori...
STOP THINKING ABOUT   INDIVIDUALS  START THINKING ABOUT  COMMUNITIES OF INTEREST
Some Blogging Rules of Thumb <ul><li>People want to be recognized for their insights and their work. </li></ul><ul><li>Can...
LETS TALK ABOUT IT
Thank you!   Misha Cornes Group Director, Strategy [email_address] http://threeminds.organic.com
Upcoming SlideShare
Loading in...5
×

Recruiting And Social Media

8,847

Published on

How can recruiters reach great candidates online?

Published in: Technology, Business
2 Comments
19 Likes
Statistics
Notes
  • I love social media! That is why I am producing a video series about it, but from a recruiting perspective. Can I get your opinion on my latest video? (Thanks in advance.)




    <br /><object type="application/x-shockwave-flash" data="http://www.youtube.com/v/CwwW7KpEBtU?version=3&amp;hl=en_US&amp;rel=0" width="350" height="288"><param name="movie" value="http://www.youtube.com/v/CwwW7KpEBtU?version=3&amp;hl=en_US&amp;rel=0"></param><embed src="http://www.youtube.com/v/CwwW7KpEBtU?version=3&amp;hl=en_US&amp;rel=0" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I'd like to see an agency try to create their own social network as a talent/recruiting pool. The biz is big enough, dont you think?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
8,847
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
596
Comments
2
Likes
19
Embeds 0
No embeds

No notes for slide
  • Recruiting And Social Media

    1. 1. Recruiting and Social Media November 14, 2007 © & ™ Organic, Inc. Confidential. All Rights Reserved.
    2. 2. Agenda <ul><li>Recruiting and Social Media </li></ul><ul><li>What is Social Media? </li></ul><ul><li>Blogging As Networking </li></ul>
    3. 3. RECRUITING & SOCIAL MEDIA?
    4. 4. <ul><li>in recent years, candidates have been coming to recruiting spaces. </li></ul>
    5. 5. THE BIG BOARD ERA <ul><li>Easy: </li></ul><ul><li>Post and get resumes </li></ul><ul><li>Advertise to active jobseekers </li></ul><ul><li>Duplicate corporate site </li></ul><ul><li>Quantity over quality </li></ul><ul><li>Harder than ever: </li></ul><ul><li>Fight the right people </li></ul><ul><li>Engage hidden, passive talent </li></ul><ul><li>Put jobs where the talent is </li></ul><ul><li>Get quality over quantity </li></ul>Source: Jobster
    6. 6. <ul><li>but now recruiters are coming to a consumer-created space </li></ul>
    7. 7. <ul><li>how can recruiters remain relevant in this space? </li></ul>
    8. 8. <ul><li>“ The spirit of social computing is the spirit of leaving value in your wake” </li></ul><ul><ul><li>Bradley Horowitz, Technical Director - Yahoo </li></ul></ul>
    9. 9. HOW CAN WE ADD VALUE TO THE CONVERSATION?
    10. 10. WHAT IS SOCIAL MEDIA?
    11. 11. SOCIAL MEDIA QUIZ <ul><li>HOW MANY OF YOU </li></ul><ul><li>Watch online video created by others? </li></ul><ul><li>Have uploaded you own video to YouTube? </li></ul><ul><li>Have a Facebook account? </li></ul><ul><li>Have a LinkedIn account? </li></ul><ul><li>Read blogs regularly? </li></ul><ul><li>Author your own blog? </li></ul><ul><li>Have used Twitter? </li></ul>
    12. 12. Social networks are the new shopping malls Malls built by users and ruled by their own rules Inhabited by people seeking identity & connections
    13. 13. WHAT CAN WE LEARN FROM THE KIDS DRIVING SOCIAL MEDIA? <ul><li>Large parts of their lives end up being online and in public, a constant surprise for those 30+ </li></ul>
    14. 14. (SELF) PROMOTION = OPPORTUNITY <ul><li>All kinds of opportunities- romantics, professional, creative - seem to be directly linked to their willingness to reveal themselves online </li></ul>JUSTIN.TV
    15. 15. NO PUBLICITY IS BAD PUBLICITY <ul><li>They are aware that anything they say can be used against them, but somehow don’t mind </li></ul>“ Why not? What’s the worst that’s going to happen? 20 years down the road, someone’s gonna find your picture? Just make sure it’s a great picture.” Source: New York Magazine Paris Hilton
    16. 16. CELEBRITY IS ONE STEP AWAY <ul><li>They think of themselves as having an audience (and they are right). </li></ul>“ To me, or to a lot of people, it’s like, why go to a party if you’re not going to get your picture taken?” LastNightsParty.com Source: New York Magazine
    17. 17. BEING FAMOUS IS A GOAL IN ITS OWN RIGHT <ul><li>Modern celebrity requires no qualifications! </li></ul>2.2 million MySpace friends Profile viewed >85 million times 3,000-5,000 new friends requests per day MySpace.com/Tila Tequila A Shot is currently the #1 show on MTV
    18. 18. <ul><li>To be fair, we don’t just hire under 25s… </li></ul><ul><li>But if this the trend, how do we… </li></ul><ul><ul><li>Add value </li></ul></ul><ul><ul><li>Appeal to people’s egos </li></ul></ul><ul><ul><li>Show candidates we are looking at them? </li></ul></ul>
    19. 19. GET INTO THE CONVERSATION!
    20. 20. BLOGGING AS NETWORKING
    21. 21. BLOGS DOUBLE IN NUMBER EVERY SIX MONTHS JANUARY JUNE DECEMBER 170 Milllion Blogs Today
    22. 22. BUT TAKE IT FROM GAPING VOID…
    23. 23. SOCIAL MEDIA FOLLOWS THE 1:10:89 RULE <ul><li>For any group of 100 people: </li></ul><ul><li>1 person actually creates original content </li></ul><ul><li>10 people interact with the content (e.g. comments, ratings, reviews) </li></ul><ul><li>89 people consume the content. </li></ul>OUR SWEET SPOT IS THE ACTIVE 10%
    24. 24. STOP THINKING ABOUT INDIVIDUALS START THINKING ABOUT COMMUNITIES OF INTEREST
    25. 25. Some Blogging Rules of Thumb <ul><li>People want to be recognized for their insights and their work. </li></ul><ul><li>Candidates want to be spoken to sincerely and in a personalized way. </li></ul><ul><li>Comments need to provoke and stimulate, not just praise. </li></ul><ul><li>We’re in the long sales cycle now. Can we connect candidates with Organic the company , rather than with Organic the hiring firm? </li></ul><ul><li>Enter the conversation slowly, and keep plugging away at it. One comment will not make you into lifelong friends. </li></ul><ul><li>I almost never get a response to my comments. Remember the 1:10:89 rule! </li></ul>
    26. 26. LETS TALK ABOUT IT
    27. 27. Thank you! Misha Cornes Group Director, Strategy [email_address] http://threeminds.organic.com
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×