Recruiting and Social Media November 14, 2007 © & ™ Organic, Inc. Confidential. All Rights Reserved.

Agenda Recruiting and Social Media What is Social Media? Blogging As Networking

Recruiting and Social Media

What is Social Media?

Blogging As Networking

RECRUITING & SOCIAL MEDIA?

in recent years, candidates have been coming to recruiting spaces.

in recent years, candidates have been coming to recruiting spaces.

THE BIG BOARD ERA Easy: Post and get resumes Advertise to active jobseekers Duplicate corporate site Quantity over quality Harder than ever: Fight the right people Engage hidden, passive talent Put jobs where the talent is Get quality over quantity Source: Jobster

Easy:

Post and get resumes

Advertise to active jobseekers

Duplicate corporate site

Quantity over quality

Harder than ever:

Fight the right people

Engage hidden, passive talent

Put jobs where the talent is

Get quality over quantity

but now recruiters are coming to a consumer-created space

but now recruiters are coming to a consumer-created space

how can recruiters remain relevant in this space?

how can recruiters remain relevant in this space?

“ The spirit of social computing is the spirit of leaving value in your wake” Bradley Horowitz, Technical Director - Yahoo

“ The spirit of social computing is the spirit of leaving value in your wake”

Bradley Horowitz, Technical Director - Yahoo

HOW CAN WE ADD VALUE TO THE CONVERSATION?

WHAT IS SOCIAL MEDIA?

SOCIAL MEDIA QUIZ HOW MANY OF YOU Watch online video created by others? Have uploaded you own video to YouTube? Have a Facebook account? Have a LinkedIn account? Read blogs regularly? Author your own blog? Have used Twitter?

HOW MANY OF YOU

Watch online video created by others?

Have uploaded you own video to YouTube?

Have a Facebook account?

Have a LinkedIn account?

Read blogs regularly?

Author your own blog?

Have used Twitter?

Social networks are the new shopping malls Malls built by users and ruled by their own rules Inhabited by people seeking identity & connections

WHAT CAN WE LEARN FROM THE KIDS DRIVING SOCIAL MEDIA? Large parts of their lives end up being online and in public, a constant surprise for those 30+

Large parts of their lives end up being online and in public, a constant surprise for those 30+

(SELF) PROMOTION = OPPORTUNITY All kinds of opportunities- romantics, professional, creative - seem to be directly linked to their willingness to reveal themselves online JUSTIN.TV

All kinds of opportunities- romantics, professional, creative - seem to be directly linked to their willingness to reveal themselves online

NO PUBLICITY IS BAD PUBLICITY They are aware that anything they say can be used against them, but somehow don’t mind “ Why not? What’s the worst that’s going to happen? 20 years down the road, someone’s gonna find your picture? Just make sure it’s a great picture.” Source: New York Magazine Paris Hilton

They are aware that anything they say can be used against them, but somehow don’t mind

CELEBRITY IS ONE STEP AWAY They think of themselves as having an audience (and they are right). “ To me, or to a lot of people, it’s like, why go to a party if you’re not going to get your picture taken?” LastNightsParty.com Source: New York Magazine

They think of themselves as having an audience (and they are right).

BEING FAMOUS IS A GOAL IN ITS OWN RIGHT Modern celebrity requires no qualifications! 2.2 million MySpace friends Profile viewed >85 million times 3,000-5,000 new friends requests per day MySpace.com/Tila Tequila A Shot is currently the #1 show on MTV

Modern celebrity requires no qualifications!

To be fair, we don’t just hire under 25s… But if this the trend, how do we… Add value Appeal to people’s egos Show candidates we are looking at them?

To be fair, we don’t just hire under 25s…

But if this the trend, how do we…

Add value

Appeal to people’s egos

Show candidates we are looking at them?

GET INTO THE CONVERSATION!

BLOGGING AS NETWORKING

BLOGS DOUBLE IN NUMBER EVERY SIX MONTHS JANUARY JUNE DECEMBER 170 Milllion Blogs Today

BUT TAKE IT FROM GAPING VOID…

SOCIAL MEDIA FOLLOWS THE 1:10:89 RULE For any group of 100 people: 1 person actually creates original content 10 people interact with the content (e.g. comments, ratings, reviews) 89 people consume the content. OUR SWEET SPOT IS THE ACTIVE 10%

For any group of 100 people:

1 person actually creates original content

10 people interact with the content (e.g. comments, ratings, reviews)

89 people consume the content.

STOP THINKING ABOUT INDIVIDUALS START THINKING ABOUT COMMUNITIES OF INTEREST

Some Blogging Rules of Thumb People want to be recognized for their insights and their work. Candidates want to be spoken to sincerely and in a personalized way. Comments need to provoke and stimulate, not just praise. We’re in the long sales cycle now. Can we connect candidates with Organic the company , rather than with Organic the hiring firm? Enter the conversation slowly, and keep plugging away at it. One comment will not make you into lifelong friends. I almost never get a response to my comments. Remember the 1:10:89 rule!

People want to be recognized for their insights and their work.

Candidates want to be spoken to sincerely and in a personalized way.

Comments need to provoke and stimulate, not just praise.

We’re in the long sales cycle now. Can we connect candidates with Organic the company , rather than with Organic the hiring firm?

Enter the conversation slowly, and keep plugging away at it. One comment will not make you into lifelong friends.

I almost never get a response to my comments. Remember the 1:10:89 rule!

LETS TALK ABOUT IT

Thank you! Misha Cornes Group Director, Strategy [email_address] http://threeminds.organic.com