mcornes
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GMA: How To Review An AdI love seeing ___ 101 presentations. I think it takes a lot more thought than presenting to an experienced audience. Nice work. This looks like something you presented to Georgetown undergrads?3 years ago
mcornes
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Experiences, Not AdsThis is like looking at a spreadsheet and asking "where is the aesthetic beauty"? I am trying to explain a concept- an experiential approach to marketing that engages customers in a dialogue rather than shouting at them. That’s not to say that metrics are not crucial to understanding if you have succeeded. Maybe I should put together another presentation that looks solely at the business case...it would start with these hard numbers: a proported $450m offer for Club Penguin from Sony about three weeks after I first posted this deck.3 years ago
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