Social Media at Events

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Social Media at Events

  1. 1. What Should We do? <ul><li>Virtually all online activity is social media, don’t over think this </li></ul><ul><li>Understand the 365 days a year you should be around </li></ul><ul><ul><li>Providing a path for attendee engagement before and during the event has immediate benefits and a great long term potential </li></ul></ul><ul><li>Social media is not going away, we need to incorporate it into our daily routines </li></ul><ul><li>Social media is the competition for face to face meeting </li></ul><ul><li>It’s OK, almost no one knows what they are doing </li></ul><ul><li>If in doubt, ask someone younger </li></ul>
  2. 2. Make Conversations Happen <ul><li>In advance </li></ul><ul><li>Onsite </li></ul><ul><li>Year round </li></ul>
  3. 3. Social Media Tools Build and Strengthen Attendee Value <ul><ul><li>Indentify and engage attendee prospects earlier </li></ul></ul><ul><ul><li>Create more robust event schedules </li></ul></ul><ul><ul><li>Personalize the event, make connections </li></ul></ul><ul><ul><li>Empower the attendee - more likely to meet event expectations </li></ul></ul>
  4. 4. The Spaghetti Approach – See What Sticks <ul><li>Our goal is to generate pre event, at event and post event buzz and awareness and we try everything </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Vlogs </li></ul></ul><ul><ul><li>Viral Video/contents </li></ul></ul><ul><ul><li>Join our community campaigns </li></ul></ul><ul><ul><li>Exhibitor content </li></ul></ul><ul><ul><li>Mobile downloads </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Twitter, LinkedIn & Facebook </li></ul></ul>
  5. 5. 14,000 30-min meetings Goal -= Attendee arrive with a schedule/plan that meets their business Needs
  6. 6. Tools we use <ul><li>Ideal for managing large base of followers/participants. </li></ul><ul><li>Audience for show not all Facebook members </li></ul><ul><li>Ad model unique and can target specific potential attendees </li></ul><ul><li>Easy set-up </li></ul><ul><li>Can be used on-site </li></ul><ul><li>Secondary communication channel to emails </li></ul><ul><li>Hard to manage all followers/participants </li></ul><ul><li>Hootsweet.com or tweetdeck.com </li></ul><ul><li>Engages attendees </li></ul><ul><li>Personalizes the event </li></ul><ul><li>Can be used across several mediums </li></ul>We user-based content
  7. 7. BIO Convention New Media during our 2009 event <ul><li>Unique visits to convention site: 18,700 </li></ul><ul><li>Visits to biotech-now.org: 1500 </li></ul><ul><li>Guest bloggers: 6 </li></ul><ul><li>Twitter: More than 1300 posts #bio09 </li></ul><ul><li>LinkedIn Group: 6,500 members, 400 discussions </li></ul><ul><li>Convention podcasts: 15 </li></ul><ul><li>Blog posts specifically about us: 189 </li></ul>
  8. 9. <ul><li>Tweet it retweet it </li></ul><ul><ul><li>Good = tweetdeck.com </li></ul></ul><ul><li>Website </li></ul><ul><li>Insert a video via You tube </li></ul><ul><li>Create a mashup </li></ul><ul><li>Create a free fast video </li></ul><ul><ul><li>Animoto.com </li></ul></ul><ul><li>Free articles on LinkedIn </li></ul><ul><li>Virtual press office </li></ul><ul><li>Facebook fan page </li></ul><ul><li>As bloggers to comment or use it </li></ul>Ways to Use Show Daily Content – or any event content/coverage Association Media & Publishing
  9. 10. Understanding Feeds
  10. 11. Attendees Members Exhibitors Behavioral Tracking <ul><ul><li>Membership Directory </li></ul></ul><ul><ul><li>Social Networking </li></ul></ul><ul><ul><li>Event Planner </li></ul></ul><ul><ul><li>Presentations </li></ul></ul><ul><ul><li>RFI </li></ul></ul>Show Participant? Member? Business Intelligence Personalize myBIO Obtain, Retain, Grow Community Convert Understanding the needs and interests of your community will enable you to effectively market your association and events LinkedIn, Facebook etc AssocSite.org Search - Membership – Registration – Connect Relevant Content
  11. 12. Does Your Event Have What Attendees Are Looking for? Measure “search” vs exhibitors and education
  12. 13. <ul><ul><ul><ul><ul><li>Margaret Core </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Director, Sales & Marketing, Convention and Conferences </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>BIO Biotechnology Industry Organization </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>202.962.6674 [email_address] </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Event Website: http://convention.bio.org </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Blog: eventmarketing2.blogspot.com </li></ul></ul></ul></ul></ul>

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