Social Media at Events

What Should We do?
Virtually all online activity is social media, don’t over think this
Understand the 365 days a year you should be around
Providing a path for attendee engagement before and during the event has immediate benefits and a great long term potential
Social media is not going away, we need to incorporate it into our daily routines
Social media is the competition for face to face meeting
It’s OK, almost no one knows what they are doing
If in doubt, ask someone younger

Make Conversations Happen
In advance
Onsite
Year round

Social Media Tools Build and Strengthen Attendee Value
Indentify and engage attendee prospects earlier
Create more robust event schedules
Personalize the event, make connections
Empower the attendee - more likely to meet event expectations

The Spaghetti Approach – See What Sticks
Our goal is to generate pre event, at event and post event buzz and awareness and we try everything
Blogs
Vlogs
Viral Video/contents
Join our community campaigns
Exhibitor content
Mobile downloads
Podcasts
Twitter, LinkedIn & Facebook

14,000 30-min meetings Goal -= Attendee arrive with a schedule/plan that meets their business Needs

Tools we use
Ideal for managing large base of followers/participants.
Audience for show not all Facebook members
Ad model unique and can target specific potential attendees
Easy set-up
Can be used on-site
Secondary communication channel to emails
Hard to manage all followers/participants
Hootsweet.com or tweetdeck.com
Engages attendees
Personalizes the event
Can be used across several mediums
We user-based content

BIO Convention New Media during our 2009 event
Unique visits to convention site: 18,700
Visits to biotech-now.org: 1500
Guest bloggers: 6
Twitter: More than 1300 posts #bio09
LinkedIn Group: 6,500 members, 400 discussions
Convention podcasts: 15
Blog posts specifically about us: 189

Tweet it retweet it
Good = tweetdeck.com
Website
Insert a video via You tube
Create a mashup
Create a free fast video
Animoto.com
Free articles on LinkedIn
Virtual press office
Facebook fan page
As bloggers to comment or use it
Ways to Use Show Daily Content – or any event content/coverage Association Media & Publishing

Understanding Feeds

Attendees Members Exhibitors Behavioral Tracking
Membership Directory
Social Networking
Event Planner
Presentations
RFI
Show Participant? Member? Business Intelligence Personalize myBIO Obtain, Retain, Grow Community Convert Understanding the needs and interests of your community will enable you to effectively market your association and events LinkedIn, Facebook etc AssocSite.org Search - Membership – Registration – Connect Relevant Content

Does Your Event Have What Attendees Are Looking for? Measure “search” vs exhibitors and education

Margaret Core
Director, Sales & Marketing, Convention and Conferences
BIO Biotechnology Industry Organization
202.962.6674 [email_address]
Event Website: http://convention.bio.org
Blog: eventmarketing2.blogspot.com

Social Media at Events

by mcore on Nov 25, 2009

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Social Media at Events — Presentation Transcript