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Every mobile device is different. Not surprisingly, so are the people who use them. What are the main personas, how do they behave, and what can you do to customize your approach? With mobile on the mind of every marketer, understanding how consumers interact with their devices is a critical step in building an effective mobile strategy. To help navigate the ever changing mobile landscape, Mark Baltazar of BrandSpark International and Jed Schneiderman of Tapped Mobile will share actionable North American insights from the 2nd Annual Mobile Personas Study – the largest study of its kind in North America.
In this insight-filled webinar, you will learn:
-What important changes in mobile behaviour have occurred since last year
-Why it’s important to segment the mobile market into simple personas
-How Mobile Personas use smartphones and tablets and what it means for your mobile strategy
-How mobile impacts key retail categories