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Social Media Plan Anatomy SMAZ 8 20 09 Pdf

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Presentation given by Mike Corak and Chris Sietsema at the first SMAZ event in Tempe, AZ on 8/20/09.

Presentation given by Mike Corak and Chris Sietsema at the first SMAZ event in Tempe, AZ on 8/20/09.

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  • Full Name Full Name Comment goes here.
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  • Thanks for the post mike. You truly 'Walk-The-Talk.' Saw your Digital Marketing Strategy site, and it's pretty interesting what you and David are doing. Best wishes.
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  • Thank you for the compliment, very much appreciated. I don't have a version with voice, however, I do have a link to a video from the presentation we gave - http://vimeo.com/7135244.

    Let's see if i can embed it here...

    Mike Corak & Chris Sietsema speak at SocialMediaAZ.org SMAZ event from Fred von Graf on Vimeo.<br /><object type="application/x-shockwave-flash" data="http://vimeo.com/moogaloop.swf?clip_id=7135244&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" width="350" height="288"><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=7135244&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1"></param><embed src="http://vimeo.com/moogaloop.swf?clip_id=7135244&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
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  • Nice presentation. Do you have a video version of this with voice ?
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  • Great work, guys, and thanks for noting your images were not to scale. ;-)

    I especially love the work on slide number 9, and the strategy of it, aligning the media with objectives. Good stuff!
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Social Media Plan Anatomy SMAZ 8 20 09 Pdf Social Media Plan Anatomy SMAZ 8 20 09 Pdf Presentation Transcript

  • The Anatomy of a Social Media Plan
    Presented by:
    Mike Corak & Chris Sietsema
    8.20.09
  • Quick Intro
    Mike Corak
    Chris Sietsema
    not to scale
  • Don’t Forget
    Twitter Hashtag:
    #SMAZ
    LinkedIn Group:
    http://budurl.com/smaz
    More Info (archives, video, next event details):
    SocialMediaAZ.org
  • Planning Starts with Homework
    Listening
    Competitive Analysis
  • Planning Starts with Homework
    John Q. Customer
  • Objectives
    Aligned with Business Objectives
    Consider Campaign Type
    Community Relations/
    Customer Service
    Influencer/ Media Relations & Engagement
    General Awareness, Event Promotion, ROI
  • Your Message
    Consistency with Brand / Other Mediums
    A Reflection of Audience Interests
    Opportunity Unveiled by Listening
    Source: VikaValter
  • Becoming Familiar with Tactics
    What is Feasible with Each?
    Selecting the Right Tool
    Align Tactics with Objectives
  • Connecting the Dots
    S
    T
    R
    A
    T
    E
    G
    Y
    Sample Objectives
    Grow
    Awareness
    Customer Service
    Engage New
    Audiences
  • Connecting the Dots
    Encourage Interaction, Activity, Play
    Creative Engagement
    Your Message, Your Way :
    Your Social Thumbprint
  • Measurement
    Pure Numbers
    Followers / Fans
    Engagement
    Web Analytics
    Site Traffic
    Sales / Leads
    Sentiment
    Positive
    Negative
    Neutral
    Source: Nick Sayers
  • Resources
    Common Fallacy:
    Social Media is Cheap
    Time ≠ Money
    Enough Time from the Right People
    Future Resourcing?
    CEO, CFO, CTO, CMO … CSMO?
    Source: practiction^r
  • Review of Plan Anatomy
    With Planning:
    Source: puliarf
  • Review of Plan Anatomy
    Without Planning (let’s be honest):
    Source: NMSA.org.au
  • Review of Plan Anatomy
    Research
    Messaging
    Tactics
    Measurement
    Strategies
    Objectives
    Resources
  • Key Elements
    Active & Ongoing Listening
    Flexibility: Count on Change
    Relationships Over Revenue
    Not a Game of Follow the Leader
    Rather You Are Building the Playground
  • Questions?
    Twitter Hashtag:
    #SMAZ
    LinkedIn Group:
    http://budurl.com/smaz
    More Info (archives, video, next event details):
    SocialMediaAZ.org
  • Gee, Thanks.
    Mike Corak
    mikec@offmadisonave.com
    480.505.4553
    @mikecorak
    linkedin.com/in/mikecorak
    Chris Sietsema
    chris@offmadisonave.com
    480.505.4529
    @sietsema
    linkedin.com/in/sietsema