The Anatomy of a Social Media PlanPresented by: Mike Corak & Chris Sietsema8.20.09

Quick IntroMike CorakChris Sietsemanot to scale

Don’t ForgetTwitter Hashtag: #SMAZLinkedIn Group: http://budurl.com/smaz More Info (archives, video, next event details):SocialMediaAZ.org

Planning Starts with HomeworkListeningCompetitive Analysis

Planning Starts with HomeworkJohn Q. Customer

ObjectivesAligned with Business ObjectivesConsider Campaign TypeCommunity Relations/Customer ServiceInfluencer/ Media Relations & EngagementGeneral Awareness, Event Promotion, ROI

Your MessageConsistency with Brand / Other MediumsA Reflection of Audience InterestsOpportunity Unveiled by ListeningSource: VikaValter

Becoming Familiar with TacticsWhat is Feasible with Each?Selecting the Right ToolAlign Tactics with Objectives

Connecting the DotsSTRATEGYSample ObjectivesGrow AwarenessCustomer ServiceEngage NewAudiences

Connecting the DotsEncourage Interaction, Activity, PlayCreative EngagementYour Message, Your Way : Your Social Thumbprint

MeasurementPure NumbersFollowers / FansEngagementWeb AnalyticsSite TrafficSales / LeadsSentimentPositive NegativeNeutralSource: Nick Sayers

ResourcesCommon Fallacy: Social Media is CheapTime ≠ MoneyEnough Time from the Right PeopleFuture Resourcing? CEO, CFO, CTO, CMO … CSMO?Source: practiction^r

Review of Plan AnatomyWith Planning: Source: puliarf

Review of Plan AnatomyWithout Planning (let’s be honest): Source: NMSA.org.au

Review of Plan AnatomyResearchMessagingTacticsMeasurementStrategiesObjectivesResources

Key ElementsActive & Ongoing ListeningFlexibility: Count on ChangeRelationships Over RevenueNot a Game of Follow the LeaderRather You Are Building the Playground

Questions?Twitter Hashtag: #SMAZLinkedIn Group: http://budurl.com/smaz More Info (archives, video, next event details):SocialMediaAZ.org

Gee, Thanks.Mike Corakmikec@offmadisonave.com480.505.4553@mikecoraklinkedin.com/in/mikecorakChris Sietsemachris@offmadisonave.com480.505.4529@sietsemalinkedin.com/in/sietsema